---
title: "Search terms — amara - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/amara/search-terms"
last_updated: "2026-07-21T07:13:10.642Z"
locale: en
meta:
  description: "amara shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "amara shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — amara - Flapen"
---

# **amara**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 22Conversion 96Competition 77Returns 100Price range 72Avg price 84Brand share 13Review moat 50Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 993K searches

**Avg price**

**Great****$18.65**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$4.26–$43.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,527.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand