---
title: "Products — 13mm flange insert - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/13mm-flange-insert/products"
last_updated: "2026-08-09T09:07:01.206Z"
locale: en
meta:
  description: "Niche score 44/100 · $61K/yr market · 36K searches/yr · $13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $61K/yr market · 36K searches/yr · $13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — 13mm flange insert - Flapen"
---

# **13mm flange insert**

**Skip it**

A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 25Conversion 95Competition 59Returns 37Price range 68Avg price 60Brand share 40Review moat 39Quality gap 38

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.83–$32.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.17**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,592.04**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$61K**

$61K/yr · 36K searches

## Products