---
title: "Yamaha Oil Filter — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/yamaha-oil-filter"
last_updated: "2026-08-09T06:16:39.677Z"
locale: en
meta:
description: "Niche score 50/100 · $68K/yr market · 28K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $68K/yr market · 28K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yamaha Oil Filter — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **yamaha oil filter**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 17Growth 75Conversion 95Competition 18Returns 96Price range 79Avg price 87Brand share 13Review moat 65Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.96–$38.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+61.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****906.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 28K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yamaha oil filter is a $68K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yamaha oil filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#338**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**73**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Yamaha Motor40% - K&N38% - Anxingo6% - CYCLEMAX5% - Cil2Crlu25% - Jet Skis International3% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — +61.0% search growth over the last 90 days.
900700Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/yamaha-oil-filter/trend)
## **Top yamaha oil filter search terms**
- **5gh-13440-80-00**9K/yr+79.5%6.9% conv. - **yamaha oil filter**9K/yr+33.8%3.1% conv. - **kn-204-1**4K/yr+73.6%22.3% conv. - **5gh-13440-80-00 yamaha oil filter**4K/yr+46.4%9.0% conv. - **kn 204-1 oil filter**3K/yr+118.8%21.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/yamaha-oil-filter/search-terms)
## **Top yamaha oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&N Motorcycle Oil Filter: High Performance Premium Designed to be used Synthetic or Conventional Oils Wrench Off Nut: Fits Select 2001-2026 Honda Kawasaki Triumph Yamaha Motorcycles KN-204-1**K&N**$15.82**4.8★9,236 rev](https://www.amazon.com/dp/B008S6GEB2) [2**Yamaha Oil Filter #5GH-13440-90-00 (Supersedes #5GH-13440-80-00 and #5GH-13440-60-00)**Yamaha Motor**$17.36**4.8★36 rev](https://www.amazon.com/dp/B0FG8HC8FF) [3**Yamaha Oil Filter #5GH-13440-61-00 (New #5GH-13440-90-00)**Yamaha Motor**$14.73**4.8★1,267 rev](https://www.amazon.com/dp/B07T3H47QV) [4**Cyclemax Two Pack compatible with Yamaha Oil Filter 5GH-13440-80-00 Contains Two Filters and a Funnel**CYCLEMAX**$29.43**4.9★38 rev](https://www.amazon.com/dp/B0CKS69SDQ) [5**Yamaha Oil Filter #69J-13440-04-00**Yamaha Motor**$22.96**4.8★357 rev](https://www.amazon.com/dp/B085B63GMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(2-Pack) Oil Filter Replacement for Ya-maha 5GH-13440-61-00 5GH-13440-00-00 5GH-13440-70-00 5GH-13440-80-00 3R0076150M 18-7911-1 F100 F15 F25 F30 F40 F50 F60 F70 F75 F80 And Honda/Tohatsu Oil Filter**Cil2Crlu2**$13.62**5 rev1y ago](https://www.amazon.com/dp/B0FGXKCGKD) [**(4 Pack)13440-00-00 Oil Filter Compatible with Yamaha 5GH-13440 Series (61-00 71-00 70-00 80-00) 3R0076150M 18-7911-1 Fits Yamaha F100 F15-F115 Honda BF25-BF50 Tohatsu 9.9-115HP**BrJJrYRu**$21.16**3 rev1y ago](https://www.amazon.com/dp/B0FGY7PLKV) [**(1-Pack) Oil Filter Replacement for Ya-maha 5GH-13440-61-00 5GH-13440-00-00 5GH-13440-70-00 5GH-13440-80-00 3R0076150M 18-7911-1 F100 F15 F25 F30 F40 F50 F60 F70 F75 F80 And Honda/Tohatsu Oil Filter**Cil2Crlu2**$8.96**3 rev1y ago](https://www.amazon.com/dp/B0FGXHRQD5) [**Yamaha Oil Filter #5GH-13440-90-00 (Supersedes #5GH-13440-80-00 and #5GH-13440-60-00)**Yamaha Motor**$17.36**36 rev1y ago](https://www.amazon.com/dp/B0FG8HC8FF) [**2 Pack Oil Filter 5GH-13440-80-00 Compatible With Yamaha**Jet Skis International**$35.07**6 rev1y ago](https://www.amazon.com/dp/B0DKVLKXZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K&N Motorcycle Oil Filter: High Performance Premium Designed to be used with Synthetic or Conventional Oils Wrench Off Nut: Fits Select Honda Kawasaki Vehicles KN-202**K&N**$14.68**4.6★**▲ 91%**](https://www.amazon.com/dp/B000E28MZE) [**Oil Filter Replacement for Yamaha 5GH-13440-00-00 5GH-13440-10-00 5GH-13440-30-00 5GH-13440-70-00 5GH-13440-71-00 Oil Filter (2 Pack)**Anxingo**$14.92**4.8★**▲ 50%**](https://www.amazon.com/dp/B0CL9BNGXH) [**Yamaha Oil Filter #5GH-13440-90-00 (Supersedes #5GH-13440-80-00 and #5GH-13440-60-00)**Yamaha Motor**$17.36**4.8★**▲ 41%**](https://www.amazon.com/dp/B0FG8HC8FF) [**Yamaha Yamalube Watercraft Oil Change Kit #LUB-WTRCG-KT-00**Yamaha Motor**$38.33**4.6★**▲ 40%**](https://www.amazon.com/dp/B00AJQPZM8) [**Oil Filter Replacement for Yamaha 5GH-13440-00-00 5GH-13440-10-00 5GH-13440-30-00 5GH-13440-70-00 5GH-13440-71-00 Oil Filter (1 Pack)**Anxingo**$8.99**4.8★**▲ 25%**](https://www.amazon.com/dp/B097XXBT3R)
**~~View all trending →~~**
## **What buyers say about yamaha oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits good”*
**Filtration**20%
*“Great fit, Reliable filters”*
**Value For Money**13%
*“It's reasonably priced”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“Product was as advertised”*
**Ease Of Use**5%
*“Very easy to use”*
**Assembly/Installation**3%
*“Good Product Easy installation A+”*
**Lubrication**2%
*“I guess thats why it gives the better oil flow”*
**Product Condition**2%
*“New, well sealed for shipping, got it next day”*
**Leak-Proof**1%
*“I have had zero leakage since using it”*
### **What buyers complain about **
**Filtration**20%
*“2 of the numbers are different from the filter installed at the factory”*
**Leak-Proof**15%
*“Posible oil leaks due to poor seal”*
**Compatibility-Overall**10%
*“Not compatible with the Honda Fury”*
**Size-Overall**10%
*“don't believe the Amazon Fit”*
**Defective Material/Parts**5%
*“Received correct part no”*
**Value For Money**3%
*“Over priced”*
**Rusts/Corrodes**3%
*“Rusted and peeling badly after a few months”*
**Durability**3%
*“Not good value and not durable”*
### **Top return reasons **
**Size-Overall**46%
**Filtration**24%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Defective Material/Parts**2%
**Product Condition**2%
**Assembly/Installation**1%
**Motor Issues**1%
**Quality-Overall**1%
## **Common questions**
- **Is yamaha oil filter profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 13 tracked products. 90-day search growth is +61.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the yamaha oil filter niche?**
- 7 brands and 73 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in yamaha oil filter?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Compatibility-Overall. The return rate is 0.9%.
- **What does it cost to enter the yamaha oil filter niche?**
- Listings span $8.96–$38.33; the average listing price is $19.69 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.
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