---
title: "Yamaha Fuel Water Separator Filter — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/yamaha-fuel-water-separator-filter"
last_updated: "2026-08-09T05:27:49.045Z"
locale: en
meta:
description: "Niche score 50/100 · $152K/yr market · 52K searches/yr · $28.84 avg price. High returns (8.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $152K/yr market · 52K searches/yr · $28.84 avg price. High returns (8.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yamaha Fuel Water Separator Filter — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **yamaha fuel water separator filter**
**Worth a look**
Shows a sweet-spot price point ($28.84 avg), but high returns (8.2%) keeps it on the watch list.
Market size 32Growth 74Conversion 87Competition 37Returns 14Price range 93Avg price 95Brand share 15Review moat 87Quality gap 37
**Avg price**
**Incredible****$28.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.06–$75.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****267.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+58.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 52K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yamaha fuel water separator filter is a $152K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yamaha fuel water separator filter market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$144K–$173K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#633**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**4%**
- Yamaha Motor64% - trepb10% - TRSCJXN9% - Toolyuan8% - Sierra3% - Kvjicdo2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.9% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/automotive/yamaha-fuel-water-separator-filter/trend)
## **Top yamaha fuel water separator filter search terms**
- **yamaha fuel water separator filter**26K/yr+61.0%8.3% conv. - **mar-10mel-00-00**7K/yr+142.0%8.3% conv. - **yamaha fuel filter**8K/yr+26.8%2.9% conv. - **yamaha fuel water separator**5K/yr+41.2%6.5% conv. - **mar-10mel-00-00 yamaha**3K/yr+62.4%18.4% conv. - **yamaha water fuel separator filter**3K/yr-4.8%11.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/yamaha-fuel-water-separator-filter/search-terms)
## **Top yamaha fuel water separator filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yamaha OEM MAR-10MEL-00-00-4**Yamaha Motor**$30.13**4.8★1,795 rev](https://www.amazon.com/dp/B004K9FSRC) [2**Yamaha Marine Fuel/Water Separating Filter #MAR-10MEL-00-00 (New #QB1-10MEL-10-00) and (Supercedes #MAR-FUELF-IL-TR)**Yamaha Motor**$27.88**4.4★273 rev](https://www.amazon.com/dp/B0C5JX31H6) [3**MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)**TRSCJXN**$22.85**4.4★12 rev](https://www.amazon.com/dp/B0GK98ZNC6) [4**Toolyuan MAR-10MEL-00-00 Water Separator Filter 10 Micron for Yama-ha MAR-FUELF-IL-TR Si-erra 18-7866 Mall-ory 9-37807 Out-board Motors - 2 Pack**Toolyuan**$32.06**4.7★87 rev](https://www.amazon.com/dp/B0BY1RJYX4) [5**10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807**trepb**$23.35**4.5★5 rev](https://www.amazon.com/dp/B0G1Z5YS5D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YAMAHA Marine Fuel/Water Separating Filter QB1-M10EL-10-00 Supersedes Mar-MINIF-IL-TR AND MAR-M10EL-00**Yamaha Motor**$19.82**10 rev3mo ago](https://www.amazon.com/dp/B0GT1XHFHN) [**MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)**TRSCJXN**$22.85**12 rev3mo ago](https://www.amazon.com/dp/B0GK98ZNC6) [**10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807**trepb**$23.35**5 rev7mo ago](https://www.amazon.com/dp/B0G1Z5YS5D) [**18-7866 Fuel Water Separating Filter | Replacement for Yamaha 115 HP Outboard Fits MAR-10MEL-00-00 9-37807 MAR-FUELF-IL-TR MAR-24563-00-00**trepb**$13.06**6 rev8mo ago](https://www.amazon.com/dp/B0G1MX2JPY) [**FLTRUCKTOP MAR-10MEL-00-00 Water Separator Filter 10 Micron**FLTRUCKTOP**$27.67**12 rev1y ago](https://www.amazon.com/dp/B0FCM8FLQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YAMAHA Marine Fuel/Water Separating Filter QB1-M10EL-10-00 Supersedes Mar-MINIF-IL-TR AND MAR-M10EL-00**Yamaha Motor**$19.82**3.7★**▲ 174%**](https://www.amazon.com/dp/B0GT1XHFHN) [**10 Micron Fuel Water Separating Filter 2 Pack - Replacement for Sierra 18-7866 Yamaha MAR-FUELF-IL-TR MAR-10MEL-00-00 Mallory 9-37807**trepb**$23.35**4.5★**▲ 158%**](https://www.amazon.com/dp/B0G1Z5YS5D) [**MAR-10MEL-00-00 Fuel Water Separating Filter (10 Micron) Compatible with Yamaha 115 HP Outboard Engines MAR-24563-00-00 MAR-FUELF-IL-TR 18-7866 937807 (2 Pack)**TRSCJXN**$22.85**4.4★**▲ 134%**](https://www.amazon.com/dp/B0GK98ZNC6) [**18-7866 Fuel Water Separating Filter | Replacement for Yamaha 115 HP Outboard Fits MAR-10MEL-00-00 9-37807 MAR-FUELF-IL-TR MAR-24563-00-00**trepb**$13.06**4.5★**▲ 120%**](https://www.amazon.com/dp/B0G1MX2JPY) [**Yamaha Outboard Fuel Water Separating Filter 90GPH Part# QB1-10MEL-10-00 Supercedes MAR-FUELF-IL-TR 10-Micron**Yamaha Motor**$30.16**5.0★**▲ 61%**](https://www.amazon.com/dp/B07NNYSJC8)
**~~View all trending →~~**
## **What buyers say about yamaha fuel water separator filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit great”*
**Filtration**21%
*“The filter is a perfect replacement”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**13%
*“good price”*
**Quality-Overall**9%
*“Great product”*
**Maintenance And Repair**5%
*“Highly recommend for regular maintenance”*
**Assembly/Installation**3%
*“The installation was easy”*
**Material Quality**3%
*“Quality material”*
**Ease Of Use**1%
*“works like it should”*
**Product Condition**1%
*“still looks new”*
### **What buyers complain about **
**Size-Overall**40%
*“This product does not fit the Yamaha motor it says it does”*
**Motor Issues**14%
*“115 hp and lower”*
**Compatibility-Overall**14%
*“This water separator did not fit our 150 horsepower Yamaha outboard”*
**Quality-Overall**7%
*“Junk”*
**Charging**7%
*“Less than marinas charge”*
**Water Resistance**5%
*“as modern outboards with fuel injection cannot tolerate water in fuel”*
### **Top return reasons **
**Size-Overall**68%
**Filtration**11%
**Advertised Vs Actual Product**9%
**Compatibility-Overall**5%
**Defective Material/Parts**3%
**Value For Money**1%
**Product Condition**1%
**Motor Issues**0%
**Functionality-Overall**0%
**Add-Ons/Attachments**0%
## **Common questions**
- **Is yamaha fuel water separator filter profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the yamaha fuel water separator filter niche?**
- 8 brands and 149 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in yamaha fuel water separator filter?**
- Top complaints mined from reviews: Size-Overall, Motor Issues, Compatibility-Overall. The return rate is 8.2% — above our launch gate.
- **When does demand for yamaha fuel water separator filter peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the yamaha fuel water separator filter niche?**
- Listings span $13.06–$75.25; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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