---
title: "windshield sun shade — $6.7M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/windshield-sun-shade"
last_updated: "2026-07-20T17:04:55.554Z"
locale: en
meta:
description: "windshield sun shade clears our launch bar: a $6.7M/yr market growing +179.9% this quarter with returns at 4.2%. Data updated Jul 2026."
"og:description": "windshield sun shade clears our launch bar: a $6.7M/yr market growing +179.9% this quarter with returns at 4.2%. Data updated Jul 2026."
"og:title": "windshield sun shade — $6.7M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **windshield sun shade**
**Launch it**
A $6.7M/yr market growing +179.9% this quarter with returns at 4.2% — clears our launch bar.
Market size 99Growth 97Conversion 44Competition 49Returns 40Price range 71Avg price 75Brand share 59Review moat 14Quality gap 86
**Market size**
**Incredible****$6.7M**
$6.7M/yr · 12.4M searches
**Growth**
**Incredible****+179.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.44–$33.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.2%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****23,944.78**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, windshield sun shade is a $6.7M/yr Amazon United States market (12.4M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 68/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$4.5M–$6.1M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **161 days**
## **Competition**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**26%**
- EcoNour27% - Magnelex14% - Autovir12% - Aokdom10% - Nmoiss8% - SINGARO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +179.9% search growth over the last 90 days.
800K600KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/automotive/windshield-sun-shade/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$266K8%$532K12%$798K16%$1.1M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 27 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EcoNour Car Windshield Sunshade | Blocks 99% Heat & Keeps Interior Cool | Universal Fits Cars SUVs Trucks | Automotive Sun Screen Visor & Car Accessories for Summer | Medium (64x32 Inches)**EcoNour**$14.72**4.4★121,611 rev](https://www.amazon.com/dp/B01KIFISX2) [2**Autovir Sun Shade for Car Windshield**Autovir**$9.03**4.2★2,770 rev](https://www.amazon.com/dp/B0CR6B5BVK) [3**Magnelex Car Windshield Sunshade Double-Layer Design for 2X Heat Blocking Blocks UV Rays Foldable Sun Shade for Cars Trucks & SUVs Keeps Interior Cooler Medium (59 x 31 in)**Magnelex**$15.01**4.3★53,153 rev](https://www.amazon.com/dp/B074DLQ2YM) [4**300T Thickened Automotive Glass Sunshade and Comes with Storage Bag Keep Car Interior Cool Universal Windshield Sun Shade Fit for Cars Trucks SUVs (L: 57.08 * 31.5 inch)**Aokdom**$8.66**4.0★9,425 rev](https://www.amazon.com/dp/B0C1YFF2JJ) [5![[Upgraded] Nmoiss Windshield Sun Shade Umbrella - [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior Spring Structure Edge Medium 56 L x 31 W](https://m.media-amazon.com/images/I/314JP7ZA3XL.jpg)**\[Upgraded\] Nmoiss Windshield Sun Shade Umbrella - \[Vinyl Coating Heat Shield\] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior Spring Structure Edge Medium 56 L x 31 W**Nmoiss**$33.90**4.1★3,452 rev](https://www.amazon.com/dp/B0CWS46T3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iridescent Sun Shade for Car Windshield Foldable Universal Car Windshield Upgrade Sunshade Enhanced UV Rays Reflective Sun Visor Shade Keeps Vehicle Cool**Clothclose**$10.86**708 rev1y ago](https://www.amazon.com/dp/B0DQL5L5T6) [**Econour Windshields Sun Shade for Car | Medium Foldable Car Sunshade & Window Tint | UV & Heat Protection Front Window Sun Shield Keeps Interior Cool Fits Sedans SUVs & Trucks (57 x 33)**EcoNour**$13.60**980 rev1y ago](https://www.amazon.com/dp/B0DYTXYW3S) [**SINGARO 300T Universal Car Windshield Sun Shade Foldable Reflective for Windshield & Window Shades with Overlapping Design Car Interior Accessories (55 L x 26.7 W)**SINGARO**$7.80**2,573 rev1y ago](https://www.amazon.com/dp/B0DQWJGP9M) [**Car Window Shades 2 PCS Magnetic Double Layer Auto Sun Shade for Side Windows Privacy Full Covers/Half Shade Options Back Car Window Curtains for Baby Protection**DIZA100**$16.42**1,767 rev2y ago](https://www.amazon.com/dp/B0CJFB75VR) [**XCBYT Car Window Shades - 4 Pcs Car Privacy Curtains - 100% Block Light Car Window Covers - Magnetic Side Window Sun Shade Keeps Cooler for Breastfeeding Taking a nap Changing Clothes Camping**XCBYT**$21.31**1,730 rev2y ago](https://www.amazon.com/dp/B0CXLLBWNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Car Sunshade Car Privacy Window Shade 100% Block Light for Breastfeeding Taking a nap Changing Clothes Camping (Full Sets 4pcs)**MZQZM**$12.59**3.8★**▲ 150%**](https://www.amazon.com/dp/B0GWSRPYPX) [**Econour Windshields Sun Shade for Car | Medium Foldable Car Sunshade & Window Tint | UV & Heat Protection Front Window Sun Shield Keeps Interior Cool Fits Sedans SUVs & Trucks (57 x 33)**EcoNour**$13.60**4.0★**▲ 103%**](https://www.amazon.com/dp/B0DYTXYW3S) [**BNYD Car Windshield Sunshade Foldable Reflective Sun Visor**BNYD**$9.54**3.2★**▲ 92%**](https://www.amazon.com/dp/B01JAP2M2O) [**JUSTTOP 300T Car Windshield Sun Shade Universal Foldable Reflective Sun Shade with Storage Bag Car Interior Accessories Fit for Cars Trucks SUVs(63 L x 35 W)**JUSTTOP**$7.44**4.1★**▲ 88%**](https://www.amazon.com/dp/B08GCKBTDB) [**FORTEM Car Sun Shade for Windshield Reflective Windshield Sunshade 240T Polyester Automotive Interior Sun Protection Ultimate Heat and UV Shield Foldable Storage Bag**FORTEM**$9.09**4.3★**▲ 75%**](https://www.amazon.com/dp/B071HHDF2C)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fits nicely and works as expected”*
**Sun Shade/Wind Shield**12%
*“Great sun shade”*
**Quality-Overall**11%
*“The quality feels solid”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**6%
*“For the price”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Efficiency**4%
*“Gets the Job Done”*
**Assembly/Installation**3%
*“Easy Set Up”*
**Heating**2%
*“Truly helps with heat”*
**Coolant**2%
*“Keep Cool”*
### **What buyers complain about **
**Size-Overall**21%
*“Just too big”*
**Quality-Overall**9%
*“Cheap quality”*
**Durability**7%
*“Breaks easily”*
**Sun Protection**6%
*“doesnt have a sun shade”*
**Strength**4%
*“not strong enough”*
**Ease Of Use**4%
*“Very difficult to remove”*
**Advertised Vs Actual Product**4%
*“False ads”*
**Compatibility-Overall**3%
*“Wasnt compatible with my vehicle”*
**Thickness**3%
*“Its thick”*
**Windshield Issues**2%
*“Entirely way too big for the windshield”*
### **Top return reasons **
**Size-Overall**35%
**Windshield Issues**27%
**Sun Protection**7%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Material Quality**2%
**Quality-Overall**2%
**Magnetic Strength/Adsorption**2%
**Value For Money**1%
## **Common questions**
- **Is windshield sun shade profitable to sell on Amazon United States?**
- The niche generates $6.7M/yr across 27 tracked products. 90-day search growth is +179.9%. Flapen's verdict: Launch it (68/100).
- **How competitive is the windshield sun shade niche?**
- 20 brands and 39 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in windshield sun shade?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.2%.
- **When does demand for windshield sun shade peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the windshield sun shade niche?**
- Listings span $7.44–$33.90; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 23,945 reviews — the moat a new listing must climb.
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