---
title: "Weathertech Floor Mats Ford F150 — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/weathertech-floor-mats-ford-f150"
last_updated: "2026-08-09T16:45:09.189Z"
locale: en
meta:
description: "Niche score 21/100 · $37K/yr market · 10K searches/yr · $152.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $37K/yr market · 10K searches/yr · $152.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weathertech Floor Mats Ford F150 — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **weathertech floor mats ford f150**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 22Conversion 32Competition 14Returns 40Price range 7Avg price 58Brand share 6Review moat 38Quality gap 16
**Avg price**
**Good****$152.23**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,722.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 10K searches
**Price range**
**Bad****$90.39–$229.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, weathertech floor mats ford f150 is a $37K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 21/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weathertech floor mats ford f150 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$76K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- WeatherTech66% - Husky Liners16% - LASFIT8% - YITAMOTOR5% - 3W3% - Smart Choice2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -6.6% search growth over the last 90 days.
350250Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/weathertech-floor-mats-ford-f150/trend)
## **Top weathertech floor mats ford f150 search terms**
- **weathertech floor mats ford f150**6K/yr-29.4%2.5% conv. - **f150 weather tech floor mats**2K/yr+228.9%3.5% conv. - **f150 weathertech floor mats**2K/yr-51.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/weathertech-floor-mats-ford-f150/search-terms)
## **Top weathertech floor mats ford f150 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WeatherTech Custom Fit FloorLiners for Ford F-150 Raptor F-150 F-150 Lightning - 1st & 2nd Row (44697-1-6) Black**WeatherTech**$222.11**4.7★392 rev](https://www.amazon.com/dp/B0999SP5VC) [2**Husky Liners Weatherbeater Floor Mats | Fits 2015-2026 Ford F-150 2022-2026 Lightning SuperCrew (Crew Cab) w/Carpet & w/Out Fold Flat Storage | Front & 2nd Row 3-pc Black - 94041**Husky Liners**$130.34**4.8★18,675 rev](https://www.amazon.com/dp/B07QG3X6NH) [3**WeatherTech Custom Fit FloorLiners for Ford F-150 F-150 F-150-1st & 2nd Row (44697-1-4) Black**WeatherTech**$224.96**4.7★476 rev](https://www.amazon.com/dp/B06WVGZHRQ) [4**WeatherTech Custom Fit FloorLiners for Ford F-150 F-150 F-150 Lightning - 1st Row (446971) Black**WeatherTech**$129.59**4.8★1,070 rev](https://www.amazon.com/dp/B00S0ARDDO) [5**LASFIT Floor Mats for Ford F-150 2015-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) Carpet Floor All Weather Protector TPE Truck Liners- 1st & 2nd Row 3pcs Black**LASFIT**$130.57**4.7★2,506 rev](https://www.amazon.com/dp/B0896RQ7VT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row**Smart Choice**$116.39**19 rev2mo ago](https://www.amazon.com/dp/B0GX7C619G) [**LASFIT Floor Mats for Ford F-150 2021-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/Fold Flat Storage) Carpet Floor All Weather Car Liners TPE Truck Mats - 1st and 2nd Row 3pcs Black**LASFIT**$128.60**912 rev2y ago](https://www.amazon.com/dp/B0D1G8DC74) [**WeatherTech Custom Fit FloorLiners for Ford F-150 Raptor F-150 F-150 Lightning - 1st & 2nd Row (44697-1-6) Black**WeatherTech**$222.11**392 rev4y ago](https://www.amazon.com/dp/B0999SP5VC) [**LASFIT Floor Mats for Ford F-150 2015-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/o Fold Flat Storage) Carpet Floor All Weather Protector TPE Truck Liners- 1st & 2nd Row 3pcs Black**LASFIT**$130.57**2,506 rev6y ago](https://www.amazon.com/dp/B0896RQ7VT) [**Husky Liners Weatherbeater Floor Mats | Fits 2015-2026 Ford F-150 2022-2026 Lightning SuperCrew (Crew Cab) w/Carpet & w/Out Fold Flat Storage | Front & 2nd Row 3-pc Black - 94041**Husky Liners**$130.34**18,675 rev7y ago](https://www.amazon.com/dp/B07QG3X6NH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smart Choice Car Floor Mats Custom fit for 2015-2026 Ford F-150 - Made in USA - Black - Full Set 1st & 2nd Row**Smart Choice**$116.39**5.0★**▲ 394%**](https://www.amazon.com/dp/B0GX7C619G) [**WeatherTech Custom Fit FloorLiners for Ford F-150 Lightning F-150 F-150 Raptor - 1st & 2nd Row (44697-1-2) Black**WeatherTech**$229.70**4.6★**▲ 152%**](https://www.amazon.com/dp/B06X956VNF) [**WeatherTech Custom Fit FloorLiners for Ford F-150 F-150 F-150-1st & 2nd Row (44697-1-4) Black**WeatherTech**$224.96**4.7★**▲ 42%**](https://www.amazon.com/dp/B06WVGZHRQ) [**LASFIT Floor Mats for Ford F-150 2021-2026 | F150 Lightning 2022-2025 SuperCrew (Rear w/Fold Flat Storage) Carpet Floor All Weather Car Liners TPE Truck Mats - 1st and 2nd Row 3pcs Black**LASFIT**$128.60**4.7★**▲ 40%**](https://www.amazon.com/dp/B0D1G8DC74) [**WeatherTech Custom Fit FloorLiners for Ford F-150 F-150 F-150 Lightning - 1st Row (446971) Black**WeatherTech**$129.59**4.8★**▲ 21%**](https://www.amazon.com/dp/B00S0ARDDO)
**~~View all trending →~~**
## **What buyers say about weathertech floor mats ford f150**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**52%
*“Awesome fit”*
**Quality-Overall**16%
*“These mats are very high quality”*
**Value For Money**7%
*“Excellent value”*
**Durability**4%
*“Durable and easy to clean”*
**Ease Of Cleaning**3%
*“are easy to clean up”*
**Assembly/Installation**3%
*“Easy install”*
**Advertised Vs Actual Product**2%
*“Fits as advertised”*
**Material Quality**2%
*“The material feels durable”*
**Design-Overall**1%
*“nice design”*
**Thickness**1%
*“The mats are thick/heavy/durable enough to last the life of the truck”*
### **What buyers complain about **
**Size-Overall**21%
*“Doesn't fit back seats”*
**Compatibility-Overall**7%
*“the passenger side appears to not even be a mat compatible with the truck”*
**Thickness**6%
*“A little disappointed in the thickness of the mats”*
**Value For Money**5%
*“a little too expensive for what it is”*
**Flatness**5%
*“will not flatten”*
**Strength**5%
*“Flimsy and the snaps are crap three weeks and I've pulled them off like 3 times to clean and already broke they definitely started making them cheaper”*
**Advertised Vs Actual Product**4%
*“Would not fit without taking the scissors to it which I didn't want to do after description saying it would fit”*
**Quality-Overall**4%
*“Cheap”*
**Grip**2%
*“don't grip as well as I would like”*
**Assembly/Installation**1%
*“It took longer to open the box than the install these”*
### **Top return reasons **
**Size-Overall**69%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Value For Money**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
**Product Condition**1%
**Storage Capacity**1%
**Width**1%
## **Common questions**
- **Is weathertech floor mats ford f150 profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (21/100).
- **How competitive is the weathertech floor mats ford f150 niche?**
- 6 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in weathertech floor mats ford f150?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Thickness. The return rate is 3.8%.
- **When does demand for weathertech floor mats ford f150 peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the weathertech floor mats ford f150 niche?**
- Listings span $90.39–$229.70; the average listing price is $152.23 (sweet spot $15–$100). The average incumbent carries 2,723 reviews — the moat a new listing must climb.
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