---
title: "Walbro 255 Fuel Pump — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/walbro-255-fuel-pump"
last_updated: "2026-08-09T19:29:41.703Z"
locale: en
meta:
description: "Niche score 45/100 · $76K/yr market · 66K searches/yr · $67.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $76K/yr market · 66K searches/yr · $67.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Walbro 255 Fuel Pump — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **walbro 255 fuel pump**
**Skip it**
A small market ($76K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 49Conversion 21Competition 39Returns 24Price range 77Avg price 87Brand share 26Review moat 88Quality gap 89
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****244.12**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$67.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$25.74–$121.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$76K**
$76K/yr · 66K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, walbro 255 fuel pump is a $76K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **walbro 255 fuel pump market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$101K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,716**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **47%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**6%**
- Walbro45% - AdvanEX18% - KEMSO10% - EVIL ENERGY10% - Herko Automotive6% - Deatsch Werks5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/walbro-255-fuel-pump/trend)
## **Top walbro 255 fuel pump search terms**
- **walbro 255 fuel pump**38K/yr+25.6%1.9% conv. - **walbro fuel pump**16K/yr+6.5%1.0% conv. - **walbro 255**7K/yr+1.1%1.6% conv. - **walbro**5K/yr+33.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/walbro-255-fuel-pump/search-terms)
## **Top walbro 255 fuel pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walbro Fuel Pump GSL Electric In-Line 255 lph 10 mm x 1.00 Female Inlet 10 mm x 1.00 Female Outlet Gas Each**Walbro**$94.90**3.9★403 rev](https://www.amazon.com/dp/B000ED8KTG) [2**255LPH Electric Fuel Pump High Performance Replace Walbro GSS342 with Installation Kits**AdvanEX**$25.74**4.0★143 rev](https://www.amazon.com/dp/B08HD6HGTK) [3**EVIL ENERGY EFI 255LPH Electric Intank Fuel Pump High Flow 43 PSI Kit**EVIL ENERGY**$31.02**3.9★581 rev](https://www.amazon.com/dp/B08PF9LBB2) [4**Walbro Fuel Pump Electric In-Tank 255 lph Install Kit Gas compatible with GM Cars/Trucks 1985-92 Kit**Walbro**$121.07**4.0★58 rev](https://www.amazon.com/dp/B00EBOOV8I) [5**KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH GSS342 Upgrades for E8229 E2068 E8213 EFP382A**KEMSO**$39.95**4.2★418 rev](https://www.amazon.com/dp/B09F8QCFNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Genuine Walbro Fuel Pump GSS342 255LPH High Pressure Intank made in USA! 400-766**Herko Automotive**$93.18**3 rev5mo ago](https://www.amazon.com/dp/B0F22DQ7L5) [**Geradepart Replacement for Walbro GSL Fuel Pump GSL392 InLine 255 lph High Pressure (Universal External Pump) 10 mmx1.00 Female Inlet 10 mmx1.00 Female Outlet Gas**Geradepart**$87.74**0 rev6mo ago](https://www.amazon.com/dp/B0GBYKK7NY) [**Walbro High Performance 255Lph; 500Hp; Gas; Pump Only - GSS341G3**Walbro**$73.47**3 rev4y ago](https://www.amazon.com/dp/B085F2Z81R) [**KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH GSS342 Upgrades for E8229 E2068 E8213 EFP382A**KEMSO**$39.95**418 rev5y ago](https://www.amazon.com/dp/B09F8QCFNB) [**KEMSO 340LPH High Performance Fuel Pump Replaces Walbro 255LPH F20000169 Upgrades for EP240 EP270 E3240**KEMSO**$40.00**182 rev5y ago](https://www.amazon.com/dp/B09F917BPL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Genuine Walbro Fuel Pump GSS342 255LPH High Pressure Intank made in USA! 400-766**Herko Automotive**$93.18**4.3★**▲ 197%**](https://www.amazon.com/dp/B0F22DQ7L5) [**255LPH Electric Fuel Pump High Performance Replace Walbro GSS341 with Installation Kits**AdvanEX**$25.90**4.2★**▲ 98%**](https://www.amazon.com/dp/B08HCPN78V) [**Geradepart Replacement for Walbro GSL Fuel Pump GSL392 InLine 255 lph High Pressure (Universal External Pump) 10 mmx1.00 Female Inlet 10 mmx1.00 Female Outlet Gas**Geradepart**$87.74**0.0★**▲ 52%**](https://www.amazon.com/dp/B0GBYKK7NY) [**Walbro Fuel Pump GSL Electric In-Line 255 lph 10 mm x 1.00 Female Inlet 10 mm x 1.00 Female Outlet Gas Each**Walbro**$94.90**3.9★**▲ 33%**](https://www.amazon.com/dp/B000ED8KTG) [**Walbro High Performance 255Lph; 500Hp; Gas; Pump Only - GSS341G3**Walbro**$73.47**3.3★**▲ 32%**](https://www.amazon.com/dp/B085F2Z81R)
**~~View all trending →~~**
## **What buyers say about walbro 255 fuel pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pressure**28%
*“strong pump”*
**Quality-Overall**16%
*“and it looks like a great quality pump”*
**Size-Overall**12%
*“It fits my sending unit”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**8%
*“Price is good”*
**Fuel Efficiency**6%
*“it got me 50 miles to its new home the build quality is decent would be nice if it had more labeling I had to play with it to figure out the direction of flow the fuel pressure is really decent almost too much as I needed to redirect my return line it was flying through fuel all in all GREAT value option if you dont wanna spend the 100+ dollars for a factory fuel pump also this is easier than dropping the fuel tank”*
**Functionality-Overall**2%
*“Worked”*
**Assembly/Installation**1%
*“it was very easy to install in the Miata's gas tank”*
**Noise Level**1%
*“This pump is extremely quiet for a high flow pump which was nice”*
**Strength**1%
*“still running strong”*
### **What buyers complain about **
**Durability**30%
*“Failed after one month and 210 miles”*
**Quality-Overall**16%
*“Trash”*
**Pressure**13%
*“however it seems that a simple check valve to hold 50psi can't be achieved”*
**Noise Level**7%
*“A bit loud”*
**Size-Overall**5%
*“Didn't fit housing”*
**Functionality-Overall**5%
*“working on it suddenly nothing”*
**Value For Money**4%
*“Waste of money”*
**Filtration**3%
*“Showed up with no filter for the pump”*
**Fuel Efficiency**3%
*“Fuel just bleeds by without it being on”*
**Maintenance And Repair**2%
*“is now cutting out”*
### **Top return reasons **
**Size-Overall**21%
**Compatibility-Overall**12%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Pressure**8%
**Assembly/Installation**6%
**Functionality-Overall**6%
**Durability**5%
**Product Condition**4%
**Connectivity-Overall**3%
## **Common questions**
- **Is walbro 255 fuel pump profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the walbro 255 fuel pump niche?**
- 9 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in walbro 255 fuel pump?**
- Top complaints mined from reviews: Durability, Quality-Overall, Pressure. The return rate is 5.3% — above our launch gate.
- **When does demand for walbro 255 fuel pump peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the walbro 255 fuel pump niche?**
- Listings span $25.74–$121.35; the average listing price is $67.46 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)