---
title: "Valvoline — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/valvoline"
last_updated: "2026-08-09T06:58:05.491Z"
locale: en
meta:
description: "Niche score 45/100 · $114K/yr market · 140K searches/yr · $28.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $114K/yr market · 140K searches/yr · $28.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valvoline — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **valvoline**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 36Competition 86Returns 97Price range 90Avg price 95Brand share 0Review moat 24Quality gap 13
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.89–$97.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$114K**
$114K/yr · 140K searches
**Review moat**
**Bad****5,179.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, valvoline is a $114K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valvoline market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$142K–$170K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**175**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**0%**
- Valvoline63% - Mobil27% - Castrol9% - Shell Rotella1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -11.0% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/valvoline/trend)
## **Top valvoline search terms**
- **valvoline**33K/yr+0.5%2.0% conv. - **mobil 1 oil**20K/yr+5.0%2.8% conv. - **aceites de motor**15K/yr+6.2%1.6% conv. - **valvoline oil**13K/yr+3.4%4.0% conv. - **mobil oil**12K/yr+6.0%1.8% conv. - **truck oil**5K/yr+1.1%2.1% conv. - **valvoline motor oil**4K/yr-1.9%3.7% conv. - **oil for**17K/yr-72.7%0.3% conv. - **mobile oil**4K/yr+12.1%3.8% conv. - **cheap motor oil**3K/yr-6.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/valvoline/search-terms)
## **Top valvoline products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT**Valvoline**$26.29**4.8★10,223 rev](https://www.amazon.com/dp/B00GZKC6EW) [2**Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart**Valvoline**$20.59**4.8★28,037 rev](https://www.amazon.com/dp/B00AM1Z67O) [3**Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT**Valvoline**$26.88**4.8★13,436 rev](https://www.amazon.com/dp/B00GZKC6DS) [4**Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart**Valvoline**$31.01**4.8★1,511 rev](https://www.amazon.com/dp/B0CQ33FCVN) [5**Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart**Valvoline**$26.90**4.8★11,005 rev](https://www.amazon.com/dp/B01MR8XZZV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart**Valvoline**$31.01**1,511 rev2y ago](https://www.amazon.com/dp/B0CQ33FCVN) [**Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart**Valvoline**$29.79**1,114 rev2y ago](https://www.amazon.com/dp/B0CQ2ZR67X) [**Valvoline Restore & Protect Full Synthetic 5W-20 Motor Oil 5 Quart**Valvoline**$29.82**916 rev2y ago](https://www.amazon.com/dp/B0CQ331G5B) [**Mobil 1 Truck & SUV Full Synthetic Motor Oil 0W-20 5 Quart**Mobil**$25.80**817 rev4y ago](https://www.amazon.com/dp/B0B1H1D287) [**Valvoline Extended Protection Full Synthetic Motor Oil SAE 5W-30 5 QT**Valvoline**$27.52**1,426 rev5y ago](https://www.amazon.com/dp/B08YS44PXX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mobil 1 High Mileage Full Synthetic Motor Oil 5W-20 5 Quart**Mobil**$25.96**4.8★**▲ 206%**](https://www.amazon.com/dp/B00JTUBP8I) [**Mobil 1 European Car Formula Full Synthetic Motor Oil 0W-40 5 Quart**Mobil**$26.03**4.8★**▲ 90%**](https://www.amazon.com/dp/B00HG76A9A) [**Mobil 1 High Mileage Full Synthetic Motor Oil 5W-30 5 Quart**Mobil**$26.26**4.9★**▲ 72%**](https://www.amazon.com/dp/B00JTUBTU2) [**Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart**Valvoline**$29.79**4.8★**▲ 63%**](https://www.amazon.com/dp/B0CQ2ZR67X) [**Castrol EDGE High Mileage 5W-30 Advanced Full Synthetic Motor Oil 5 Quarts**Castrol**$26.16**4.8★**▲ 57%**](https://www.amazon.com/dp/B01CRYHNI8)
**~~View all trending →~~**
## **What buyers say about valvoline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Great value for the price”*
**Quality-Overall**23%
*“great product, as advertised”*
**Lubrication**18%
*“Good Lubrication”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Fuel Efficiency**5%
*“Good gas mileage oil”*
**Efficiency**3%
*“Works very smoothly on”*
**Motor Power**2%
*“The motor works good when I pour oil into it”*
**Ease Of Cleaning**2%
*“Great at cleaning”*
**Noise Level**2%
*“it is so silent”*
**Ease Of Use**1%
*“Easy to use bottle”*
### **What buyers complain about **
**Leak-Proof**22%
*“Arrived leaking”*
**Lubrication**12%
*“Tranny lubricant”*
**Value For Money**8%
*“Not the biggest deal”*
**Quality-Overall**6%
*“damage and extra cost from low quality product”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Motor Issues**2%
*“the problem is that Honda will not shift well with Valvoline AT”*
**Fuel Efficiency**2%
*“the 1 quart / 1500 miles oil consumption problem I had with a 150K mile”*
**Weight Heavy**2%
*“Probably too heavy a weight despite a hot running turbo motor”*
**Ease Of Cleaning**2%
*“It was so dirty”*
**Grip**2%
*“Its slippery”*
### **Top return reasons **
**Leak-Proof**24%
**Compatibility-Overall**21%
**Lubrication**15%
**Value For Money**13%
**Advertised Vs Actual Product**7%
**Certifications**3%
**Defective Material/Parts**2%
**Size-Overall**2%
**Functionality-Overall**2%
**Motor Issues**2%
## **Common questions**
- **Is valvoline profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 67 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the valvoline niche?**
- 4 brands and 175 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in valvoline?**
- Top complaints mined from reviews: Leak-Proof, Lubrication, Value For Money. The return rate is 0.7%.
- **When does demand for valvoline peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the valvoline niche?**
- Listings span $9.89–$97.74; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.
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