---
title: "Trunk Mat — $322K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/trunk-mat"
last_updated: "2026-08-09T12:06:12.035Z"
locale: en
meta:
description: "Niche score 46/100 · $322K/yr market · 675K searches/yr · $32.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $322K/yr market · 675K searches/yr · $32.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Trunk Mat — $322K/yr Amazon US Niche (2026) - Flapen"
---
# **trunk mat**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 52Growth 21Conversion 19Competition 48Returns 43Price range 95Avg price 95Brand share 61Review moat 25Quality gap 50
**Avg price**
**Incredible****$32.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.86–$61.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$322K**
$322K/yr · 675K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,076.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, trunk mat is a $322K/yr Amazon United States market (675K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trunk mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$256K–$320K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**26%**
- Motor Trend23% - BDK16% - WOYUO11% - Amazon Basics10% - FH Group8% - CAT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
18K13KPrime Day '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/automotive/trunk-mat/trend)
## **Top trunk mat search terms**
- **trunk mat**154K/yr-3.2%0.7% conv. - **cargo mat**115K/yr-19.0%0.6% conv. - **cargo liner**91K/yr-23.9%0.4% conv. - **trunk matt for suv**28K/yr+61.0%0.5% conv. - **trunk liner**53K/yr-11.5%0.7% conv. - **cargo liners**45K/yr+1.2%0.2% conv. - **weathertech cargo liner**43K/yr-3.9%0.1% conv. - **cargo mats for back of suv**40K/yr-13.8%0.9% conv. - **trunk mats for cars**22K/yr+6.8%0.9% conv. - **cargo mat for suv**18K/yr-4.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/trunk-mat/search-terms)
## **Top trunk mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$48K20%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heavy Duty Cargo Liner Floor Mat-All Weather Trunk Protection Trimmable to Fit & Durable HD Rubber Protection for Car SUV Sedan Auto**BDK**$29.03**4.3★17,331 rev](https://www.amazon.com/dp/B00PV5F2L6) [2**Motor Trend Premium FlexTough All-Protection Cargo Mat Liner w/Traction Grips & Fresh Design Heavy Duty Trimmable Trunk Liner for Car Truck SUV Black (OF-985-BK)**Motor Trend**$37.60**4.5★25,659 rev](https://www.amazon.com/dp/B07PWNGPR1) [3**Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black**Amazon Basics**$20.07**4.6★171 rev](https://www.amazon.com/dp/B0DNKLHPF7) [4**Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models**WOYUO**$20.47**4.7★41 rev](https://www.amazon.com/dp/B0G4BVH5ZZ) [5**CAT Heavy Duty SUV Black Cargo Liner & Car Trunk Mat - Universal Trimmable All Weather Cargo Mats for Back of SUV - SUV Trunk Mat & Carpet Cover Trunk Liner - Cargo Cover Trunk Cover 53 x 36.25**CAT**$39.68**4.4★1,198 rev](https://www.amazon.com/dp/B092DTWLXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)**RAIPY**$19.12**25 rev4mo ago](https://www.amazon.com/dp/B0GR5DWCDW) [**Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black**Amazon Basics**$20.07**171 rev4mo ago](https://www.amazon.com/dp/B0DNKLHPF7) [**Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models**WOYUO**$20.47**41 rev7mo ago](https://www.amazon.com/dp/B0G4BVH5ZZ) [**Universal Car Trunk Mat 29 x 39 Black Fashion Leopard All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models**WOYUO**$20.41**26 rev7mo ago](https://www.amazon.com/dp/B0G477RBCY) [**KPFILEH Car Cargo Liner All Weather Heavy Duty Trunk Liner Anti-Slip Trimmable Floor Mat Universal Automotive Trunk Protection Mat for Cars SUVs Trucks (Black)**KPFILEH**$26.00**26 rev8mo ago](https://www.amazon.com/dp/B0G13HCPSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black**Amazon Basics**$20.07**4.6★**▲ 306%**](https://www.amazon.com/dp/B0DNKLHPF7) [**RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)**RAIPY**$19.12**4.5★**▲ 269%**](https://www.amazon.com/dp/B0GR5DWCDW) [**Motor Trend FlexTough Advanced Heavy Duty Black Rubber Car Floor Mats & Cargo Liner for SUV & Car Full Set - Universal Trim to Fit All Weather Automotive Floor Mat & Cargo Liners for SUV Car & Van**Motor Trend**$40.99**4.3★**▲ 262%**](https://www.amazon.com/dp/B07SH2YRTV) [**Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models**WOYUO**$20.47**4.7★**▲ 250%**](https://www.amazon.com/dp/B0G4BVH5ZZ) [**CAR PASS Heavy Duty Rubber Car Mats with Cargo Liner Deep-Dish Car Floor Mats and Trunk Mat All Weather Universal Trim-to-Fit for SUVs Trucks Sedans Waterproof Anti-Slip Trimmable V12 Black**CAR PASS**$55.76**4.4★**▲ 88%**](https://www.amazon.com/dp/B0D4HMG6VM)
**~~View all trending →~~**
## **What buyers say about trunk mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Fit like a glove”*
**Quality-Overall**16%
*“Very nice quality mat”*
**Value For Money**7%
*“Excellent value”*
**Ease Of Cleaning**7%
*“Easily cleaned”*
**Durability**4%
*“the material appears durable”*
**Material Quality**4%
*“The material seems durable”*
**Advertised Vs Actual Product**3%
*“just what I wanted”*
**Thickness**3%
*“The quality is thick waterproof pvc”*
**Drop/Impact Protection**2%
*“Good everyday protection”*
**Assembly/Installation**2%
*“Easy to set up”*
### **What buyers complain about **
**Size-Overall**16%
*“It was too big”*
**Smell**15%
*“Strong rubber smell”*
**Quality-Overall**6%
*“Not as high quality”*
**Thickness**5%
*“Somewhat thin rubber”*
**Grip**4%
*“Poor grip too”*
**Advertised Vs Actual Product**3%
*“False information”*
**Compatibility-Overall**3%
*“Not compatible”*
**Suction**3%
*“Suction cups do not work at all”*
**Strength**2%
*“pretty flimsy and cheap”*
**Material Quality**2%
*“They are made cheap as possible with low quality materials”*
### **Top return reasons **
**Size-Overall**62%
**Compatibility-Overall**7%
**Smell**4%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Value For Money**2%
**Quality-Overall**2%
**Thin**2%
**Functionality-Overall**1%
**Width**1%
## **Common questions**
- **Is trunk mat profitable to sell on Amazon United States?**
- The niche generates $322K/yr across 26 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the trunk mat niche?**
- 19 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in trunk mat?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 3.5%.
- **When does demand for trunk mat peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the trunk mat niche?**
- Listings span $17.86–$61.59; the average listing price is $32.04 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.
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