---
title: "Toyota Sienna Floor Mats — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/toyota-sienna-floor-mats"
last_updated: "2026-08-09T09:13:18.516Z"
locale: en
meta:
description: "Niche score 48/100 · $97K/yr market · 44K searches/yr · $132.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $97K/yr market · 44K searches/yr · $132.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toyota Sienna Floor Mats — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **toyota sienna floor mats**
**Skip it**
Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 16Conversion 21Competition 88Returns 24Price range 46Avg price 64Brand share 91Review moat 33Quality gap 76
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$132.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$19.51–$194.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,225.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$97K**
$97K/yr · 44K searches
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toyota sienna floor mats is a $97K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toyota sienna floor mats market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$99K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,317**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **97%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**44%**
Top 20: 92%
**Top-5 click share**
**27%**
Top 20: 62%
**Open market**
**50%**
- GALVAGNITE11% - 3W9% - Motor Trend9% - Vanseno8% - JOULARISE7% - LASFIT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
900700Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/toyota-sienna-floor-mats/trend)
## **Top toyota sienna floor mats search terms**
- **toyota sienna floor mats**14K/yr-28.4%0.7% conv. - **2011 toyota sienna floor mats**6K/yr-11.1%1.1% conv. - **2026 toyota sienna floor mats**3K/yr-4.0%1.7% conv. - **floor mats for toyota sienna**5K/yr-11.2%0.8% conv. - **2015 toyota sienna floor mats**4K/yr-15.6%2.3% conv. - **2012 toyota sienna floor mats**4K/yr-6.1%0.7% conv. - **sienna floor mats**4K/yr-13.5%1.2% conv. - **2013 toyota sienna floor mats**4K/yr-26.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/toyota-sienna-floor-mats/search-terms)
## **Top toyota sienna floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GALVAGNITE Floor Mats for Toyota Sienna 2021-2026 All Weather Floor Mats Lower Trunk Cargo Liner Accessories Full Coverage Set (Fit 8-Seat with Spare Tire)**GALVAGNITE**$126.89**4.7★422 rev](https://www.amazon.com/dp/B0GD5WQ9C1) [2**Motor Trend 3 Row Odorless Rubber Floor Mats & Liners for Car SUV Van Durable Heavy Duty Polymerized Latex Full Interior Protection Extra-High Ridgeline Design Black Model Number: MT-773-801-BK**Motor Trend**$47.49**4.3★6,178 rev](https://www.amazon.com/dp/B00XQD4UUO) [3**JOULARISE Floor Mats Set for 2021-2025 2026 Toyota Sienna (Only for 7 Seats) All Weather TPE Backrest Mat Trunk Lower Well Mat Cargo Liner Door Sill Guards Accessories (7 Seats Full Mats Set)**JOULARISE**$160.15**4.0★41 rev](https://www.amazon.com/dp/B0FM3CXMN9) [4**for Toyota Sienna 2020-2013 8 Seater Floor Mats Cargo Liner Trunk Carpet All Weather Heavy Duty TPE Waterproof Anti-Slip Tech Mats for Toyota Sienna 2014 2015 2016 2017 2018 2019 Accessories**CarQiWireless**$157.71**4.1★36 rev](https://www.amazon.com/dp/B0FG6ZF6LR) [5**NQOQN Custom Fit Floor Mats for Toyota Sienna 2011-2012 7 Seats All Weather TPE Floor Liners with Trunk Mat & Backrest Protectors Odorless Full Set Interior Accessories**NQOQN**$193.81**2.0★1 rev](https://www.amazon.com/dp/B0FZ8JPVQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Floor Mats for Toyota Sienna 2020 2019 2018 2017 2016 2015 2014 2013 Fit L LESEXLELimited TPE All Weather Protection Full Coverage Front Liner for Sienna**WAYIDSS**$66.19**68 rev5mo ago](https://www.amazon.com/dp/B0GHQTP8WZ) [**Floor Mats for Toyota Sienna 2026 2025 2024 2023 2022 2021 Fit LEXLEXSEWoodland EditionLimitedPlatinum TPE All Weather Protection Full Coverage Front Liner for Sienna**WAYIDSS**$67.25**68 rev5mo ago](https://www.amazon.com/dp/B0GHR2SDZW) [**YITAMOTOR Floor Mats Fit Toyota Sienna 7 Seats 2021-2026 (Not Fit 25 26 Platinum) TPE All-Weather Custom Fit Floor Liners for Sienna XLE/XSE/Limited/Edition 1st & 2nd & 3rd Row & Cargo Liner Black**YITAMOTOR**$116.13**866 rev6mo ago](https://www.amazon.com/dp/B0GFFC5TZX) [**GALVAGNITE Floor Mats for Toyota Sienna 2021-2026 All Weather Floor Mats Lower Trunk Cargo Liner Accessories Full Coverage Set (Fit 8-Seat with Spare Tire)**GALVAGNITE**$126.89**422 rev6mo ago](https://www.amazon.com/dp/B0GD5WQ9C1) [**GALVAGNITE Floor Mats for Toyota Sienna 2021-2026 All Weather Floor Mats Lower Trunk Cargo Liner Accessories Full Coverage Set (Fit 7 Seats)**GALVAGNITE**$124.31**422 rev6mo ago](https://www.amazon.com/dp/B0GD6BQ13T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YITAMOTOR Floor Mats Fit Toyota Sienna 7 Seats 2021-2026 (Not Fit 25 26 Platinum) TPE All-Weather Custom Fit Floor Liners for Sienna XLE/XSE/Limited/Edition 1st & 2nd & 3rd Row & Cargo Liner Black**YITAMOTOR**$116.13**4.7★**▲ 193%**](https://www.amazon.com/dp/B0GFFC5TZX) [**Vanseno 1st & 2nd Car Floor Mats Compatible for 2011-2020 Toyota Sienna 7 Seat All Weather TPE Floor Liner for 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Toyota Sienna Accessories**Vanseno**$99.61**4.2★**▲ 176%**](https://www.amazon.com/dp/B0G7YZ7242) [**Floor Mats for Toyota Sienna 2020 2019 2018 2017 2016 2015 2014 2013 Fit L LESEXLELimited TPE All Weather Protection Full Coverage Front Liner for Sienna**WAYIDSS**$66.19**4.8★**▲ 174%**](https://www.amazon.com/dp/B0GHQTP8WZ) [**Floor Mats for Toyota Sienna 2026 2025 2024 2023 2022 2021 Fit LEXLEXSEWoodland EditionLimitedPlatinum TPE All Weather Protection Full Coverage Front Liner for Sienna**WAYIDSS**$67.25**4.8★**▲ 172%**](https://www.amazon.com/dp/B0GHR2SDZW) [**GALVAGNITE Floor Mats for Toyota Sienna 2021-2026 All Weather Floor Mats Lower Trunk Cargo Liner Accessories Full Coverage Set (Fit 8-Seat with Spare Tire)**GALVAGNITE**$126.89**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GD5WQ9C1)
**~~View all trending →~~**
## **What buyers say about toyota sienna floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Fits like a glove”*
**Quality-Overall**18%
*“A very versatile option of very good quality”*
**Value For Money**10%
*“Well worth the price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Cleaning**4%
*“Great for keeping your factory mats clean”*
**Durability**4%
*“Very durable”*
**Assembly/Installation**2%
*“Easy install”*
**Thickness**2%
*“Deep enough to catch the mess”*
**Material Quality**2%
*“The mats are excellent material”*
**Strength**2%
*“These are great heavy duty floor mats”*
### **What buyers complain about **
**Size-Overall**29%
*“Too small”*
**Smell**12%
*“Bad chemical smell”*
**Compatibility-Overall**9%
*“Not compatible with all cars as stated”*
**Quality-Overall**7%
*“Extremely Low Quality”*
**Grip**3%
*“not staying in place”*
**Advertised Vs Actual Product**3%
*“Misleading product description”*
**Thickness**2%
*“Material feels thinner than advertised”*
**Material Quality**2%
*“material is low quality”*
**Flatness**2%
*“They will not even lay flat”*
**Value For Money**2%
*“it's too expensive”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**11%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Value For Money**2%
**Smell**1%
**Color**1%
**Width**1%
**Functionality-Overall**1%
## **Common questions**
- **Is toyota sienna floor mats profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 68 tracked products. 11 of 30 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the toyota sienna floor mats niche?**
- 30 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in toyota sienna floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 5.4% — above our launch gate.
- **When does demand for toyota sienna floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the toyota sienna floor mats niche?**
- Listings span $19.51–$194.92; the average listing price is $132.24 (sweet spot $15–$100). The average incumbent carries 3,225 reviews — the moat a new listing must climb.
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