---
title: "Toyota Rav4 Floor Mats — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/toyota-rav4-floor-mats"
last_updated: "2026-08-09T09:10:41.451Z"
locale: en
meta:
description: "Niche score 39/100 · $183K/yr market · 86K searches/yr · $86.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $183K/yr market · 86K searches/yr · $86.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toyota Rav4 Floor Mats — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **toyota rav4 floor mats**
**Skip it**
Soft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 18Conversion 31Competition 46Returns 31Price range 51Avg price 80Brand share 73Review moat 24Quality gap 23
**Avg price**
**Great****$86.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$19.51–$178.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$183K**
$183K/yr · 86K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,745.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toyota rav4 floor mats is a $183K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toyota rav4 floor mats market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$174K–$217K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#552**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **96%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**33%**
- AOMSAZTO19% - Powerty14% - GALVAGNITE12% - KARPAL8% - JOULARISE8% - LASFIT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/toyota-rav4-floor-mats/trend)
## **Top toyota rav4 floor mats search terms**
- **toyota rav4 floor mats**22K/yr-11.5%1.6% conv. - **rav4 floor mats**10K/yr-4.3%1.4% conv. - **2024 rav4 floor mats**4K/yr-6.1%2.5% conv. - **2024 toyota rav4 floor mats**4K/yr-2.5%3.0% conv. - **2019 rav4 floor mats**2K/yr+91.8%1.8% conv. - **2025 toyota rav4 floor mats**6K/yr-43.6%2.5% conv. - **rav4 mats**5K/yr-31.3%1.5% conv. - **2025 rav4 floor mats**5K/yr-25.7%2.2% conv. - **2019 toyota rav4 floor mats**3K/yr+30.8%2.0% conv. - **genuine toyota rav4 floor mats**4K/yr-14.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/toyota-rav4-floor-mats/search-terms)
## **Top toyota rav4 floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$28K20%$37K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RAV4 Floor Mats for Toyota RAV4 2019-2025 (Not Fit Hybrid or 2026 Models) - All Weather Floor Liners 1st & 2nd Row Car Mats RAV4 Accessories**AOMSAZTO**$60.87**4.7★1,413 rev](https://www.amazon.com/dp/B09J8M9MR4) [2**GALVAGNITE Floor Mats for Toyota RAV4 2019-2025 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set**GALVAGNITE**$111.15**4.7★422 rev](https://www.amazon.com/dp/B0DLB57B8N) [3**Powerty Floor Mats for 2019-2024 2025 Toyota RAV4 Accessories All Weather Floor Liner 3D TPO 1st & 2nd Row Floor Mat Heavy-Duty Floor Liners(FIT All Models)**Powerty**$69.10**4.8★639 rev](https://www.amazon.com/dp/B07WT1MHY3) [4**KARPAL Floor Mats Fit for Toyota RAV4 2019-2025 (Include Hybrid) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo Liner & Backrest Mat RAV4 Accessories**KARPAL**$90.43**4.7★1,290 rev](https://www.amazon.com/dp/B0D4YF4BFL) [5**JOULARISE Floor Mats Set for Toyota RAV4 2019-2025 (Both for Gas & Hybrid) Extra Door Sill Guards All Weather TPE Cargo Mat Backrest Mat Cargo Liner Car Accessories**JOULARISE**$112.09**4.6★335 rev](https://www.amazon.com/dp/B0CNYQR7L9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Floor Mats for Toyota RAV4 2020 2021 2022 2023 2024 2025 - Custom 3D Fit - Nylon Anti-Slip Back - Heavy Duty 22oz Carpet Mat - All Weather Car Liner Floormats for XA50 Rav 4**Nordstrand**$46.33**1 rev5mo ago](https://www.amazon.com/dp/B0GGJ182PJ) [**Rubber Floor Mats Custom Fit for Toyota RAV4 2019-2025 Waterproof Heavy Duty Anti-Slip Car Mats 1st & 2nd Row Full Black**TTX LIGHTING**$49.73**1 rev6mo ago](https://www.amazon.com/dp/B0GCRZB6HX) [**LASFIT Floor Mats & Backrest Mats & Trunk Mat for Toyota RAV4 2019-2025 (Not Fit Hybrid) All Weather TPE Custom Fit Floor Liners Car Mats Full Set Accessories Lifespan 5 Years+ Black**LASFIT**$178.15**3,019 rev8mo ago](https://www.amazon.com/dp/B0FXGRXFVS) [**Runine Floor Mats for Toyota RAV4 2019-2023 2024 2025 (Not for Hybrid) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Car Accessories Car Floor Liners Set**Runine**$115.73**151 rev10mo ago](https://www.amazon.com/dp/B0FPWTHF7N) [**LUMWAY Floor Mats for 2019-2025 Toyota RAV4 (Include Gas & Hybrid) TPE All Weather Durable Floor Liners Door Sill Guards for Toyota RAV4 LE XLE XSE SE Premium Adventure TRD Limited HEV Accessories**LUMWAY**$56.02**458 rev1y ago](https://www.amazon.com/dp/B0F3HWRZ9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rubber Floor Mats Custom Fit for Toyota RAV4 2019-2025 Waterproof Heavy Duty Anti-Slip Car Mats 1st & 2nd Row Full Black**TTX LIGHTING**$49.73**5.0★**▲ 384%**](https://www.amazon.com/dp/B0GCRZB6HX) [**Floor Mats for Toyota RAV4 2020 2021 2022 2023 2024 2025 - Custom 3D Fit - Nylon Anti-Slip Back - Heavy Duty 22oz Carpet Mat - All Weather Car Liner Floormats for XA50 Rav 4**Nordstrand**$46.33**5.0★**▲ 376%**](https://www.amazon.com/dp/B0GGJ182PJ) [**RAV4 Floor Mats Compatible with 2025 2024 2023 2022 2021 2020 2019 Toyota RAV-4All Weather Protection Waterproof Durable Anti-Slip Odorless Custom-fit TPE Floor Liner Front and Rear Row Set**Aiqiying**$52.66**4.3★**▲ 138%**](https://www.amazon.com/dp/B0CQLTTWTQ) [**EnergyyWing Custom Fit Floor Mats & Cargo Liner with Backrest Mats for 2019-2025 Toyota RAV4 / RAV4 Hybrid/Prime All-Weather TPE Floor Liners Full Set Odorless Waterproof RAV4 Accessories Black**EnergyyWing**$96.79**4.8★**▲ 107%**](https://www.amazon.com/dp/B0CP7X7P8F) [**LASFIT Floor Mats & Backrest Mats & Trunk Mat for Toyota RAV4 2019-2025 (Not Fit Hybrid) All Weather TPE Custom Fit Floor Liners Car Mats Full Set Accessories Lifespan 5 Years+ Black**LASFIT**$178.15**4.8★**▲ 86%**](https://www.amazon.com/dp/B0FXGRXFVS)
**~~View all trending →~~**
## **What buyers say about toyota rav4 floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Fit like a glove”*
**Quality-Overall**15%
*“A very versatile option of very good quality”*
**Value For Money**11%
*“Excellent value”*
**Ease Of Cleaning**5%
*“It helps a lot to keep everything clean”*
**Durability**3%
*“Very durable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Assembly/Installation**3%
*“Easy install”*
**Material Quality**2%
*“good strong material heavy”*
**Strength**2%
*“The TPE material feels strong”*
**Thickness**2%
*“The mats are good quality, theyre thick and they really do look nice”*
### **What buyers complain about **
**Size-Overall**28%
*“Do not fit”*
**Smell**14%
*“Very strong smell”*
**Quality-Overall**9%
*“Very low on quality”*
**Compatibility-Overall**8%
*“Do not fit”*
**Material Quality**3%
*“material is low quality”*
**Grip**3%
*“not staying in place”*
**Thickness**2%
*“The material itself is pretty thick”*
**Flatness**2%
*“They will not even lay flat”*
**Durability**1%
*“They aren't very durable”*
**Ease Of Cleaning**1%
*“hard to clean”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**10%
**Material Quality**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Smell**2%
**Width**1%
**Color**1%
**Thin**1%
## **Common questions**
- **Is toyota rav4 floor mats profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the toyota rav4 floor mats niche?**
- 22 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in toyota rav4 floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.
- **When does demand for toyota rav4 floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the toyota rav4 floor mats niche?**
- Listings span $19.51–$178.69; the average listing price is $86.80 (sweet spot $15–$100). The average incumbent carries 5,746 reviews — the moat a new listing must climb.
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