---
title: "Toyota Prius Water Pump — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/toyota-prius-water-pump"
last_updated: "2026-08-09T11:00:02.927Z"
locale: en
meta:
description: "Niche score 31/100 · $146K/yr market · 39K searches/yr · $89.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $146K/yr market · 39K searches/yr · $89.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toyota Prius Water Pump — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **toyota prius water pump**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 25Conversion 52Competition 14Returns 22Price range 35Avg price 79Brand share 0Review moat 90Quality gap 33
**Review moat**
**Great****204.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$89.46**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$62.76–$169.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$146K**
$146K/yr · 39K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toyota prius water pump is a $146K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 31/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toyota prius water pump market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$134K–$179K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- AISIN71% - BUSIDN18% - MYFANDOOR5% - DWLDMLWC3% - KUTTOLE3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +0.1% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/automotive/toyota-prius-water-pump/trend)
## **Top toyota prius water pump search terms**
- **aisin water pump**14K/yr+5.5%1.6% conv. - **toyota prius water pump**4K/yr+28.6%3.9% conv. - **prius water pump**4K/yr-0.3%4.2% conv. - **aisin water pump toyota**3K/yr+10.8%1.9% conv. - **toyota water pump**4K/yr-19.4%1.0% conv. - **water pump toyota**4K/yr-10.6%0.5% conv. - **2010 toyota prius water pump**3K/yr-22.3%9.2% conv. - **2010 prius water pump**3K/yr-4.6%10.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/toyota-prius-water-pump/search-terms)
## **Top toyota prius water pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$65K60%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AISIN GENUINE WPT-190 New Engine Water Pump with Gaskets - Compatible with Select Lexus CT200h Toyota Prius Prius C Prius Plug-In Prius V**AISIN**$138.67**4.5★1,012 rev](https://www.amazon.com/dp/B00DUR65LI) [2**BUSIDN Electric Water Pump Assembly Replacement For Toyota Prius1.8L 1.5L 2010-2019 Lexus CT200h 1.8L 2011-2017 Replaces Number 161A0-29015 161A0-39015**BUSIDN**$69.36**4.4★130 rev](https://www.amazon.com/dp/B09WK555DN) [3**AISIN GENUINE WPT-803 New Engine Water Pump with Gaskets - Compatible with Select Lexus ES350 RX350 RX450h Toyota Camry Highlander RAV4 Sienna Venza**AISIN**$97.11**4.7★484 rev](https://www.amazon.com/dp/B008EEZ8A6) [4**MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015**MYFANDOOR**$68.20**4.6★89 rev](https://www.amazon.com/dp/B0B5QYW2W9) [5**AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra**AISIN**$89.05**4.7★230 rev](https://www.amazon.com/dp/B008EEZ93M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17**DWLDMLWC**$93.32**89 rev8mo ago](https://www.amazon.com/dp/B0FX4CW44W) [**KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015**KUTTOLE**$62.94**15 rev1y ago](https://www.amazon.com/dp/B0FC67CWSL) [**AISIN GENUINE WPT-207 New Engine Water Pump - Compatible with Select Lexus ES250 ES300h NX250 NX350h NX450h+ Toyota Avalon Camry Highlander RAV4 RAV4 Prime Sienna Venza**AISIN**$169.51**73 rev3y ago](https://www.amazon.com/dp/B0C868NFFB) [**MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015**MYFANDOOR**$68.20**89 rev4y ago](https://www.amazon.com/dp/B0B5QYW2W9) [**AISIN GENUINE WPT-194: Engine Water Pump**AISIN**$62.76**30 rev4y ago](https://www.amazon.com/dp/B00DUR67H0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17**DWLDMLWC**$93.32**4.1★**▲ 80%**](https://www.amazon.com/dp/B0FX4CW44W) [**AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra**AISIN**$89.05**4.7★**▲ 18%**](https://www.amazon.com/dp/B008EEZ93M) [**KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015**KUTTOLE**$62.94**4.0★**▲ 15%**](https://www.amazon.com/dp/B0FC67CWSL) [**AISIN WPT-808 New Engine Water Pump with Gasket - Compatible with Select Lexus ES350 GS350 IS300 IS350 LC500h LS500h RC300 RC350 RX350 RX450h Toyota Avalon Camry Highlander Sienna + More**AISIN**$63.09**4.8★**▲ 14%**](https://www.amazon.com/dp/B01M9DJ0GF) [**AISIN GENUINE WPT-129: Engine Water Pump**AISIN**$70.06**4.6★**▲ 14%**](https://www.amazon.com/dp/B0106XZ06E)
**~~View all trending →~~**
## **What buyers say about toyota prius water pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fits perfectly”*
**Quality-Overall**22%
*“It's the best quality pump you can buy for this car”*
**Value For Money**13%
*“Worth the money”*
**Efficiency**12%
*“Working good”*
**Advertised Vs Actual Product**10%
*“description was excellent”*
**Assembly/Installation**5%
*“easy to install”*
**Pressure**2%
*“The water pump fit perfect”*
**Coolant**2%
*“it has stopped my coolant leak”*
**Durability**2%
*“it will last forever”*
**Leak-Proof**2%
*“no leaks”*
### **What buyers complain about **
**Durability**42%
*“Failed After 2 Weeks”*
**Maintenance And Repair**13%
*“not a part that should need to be replaced once a year”*
**Quality-Overall**13%
*“NOT GOOD QUALITY”*
**Advertised Vs Actual Product**8%
*“Not as described”*
**Assembly/Installation**4%
*“A real chore to install”*
**Audio Quality**4%
*“Audible whining sound”*
**Noise Level**4%
*“Audible whining sound”*
**Heating**3%
*“it would overheat every time”*
**Value For Money**3%
*“The most expensive thing you can do is buy a cheap water pump”*
### **Top return reasons **
**Defective Material/Parts**18%
**Functionality-Overall**14%
**Value For Money**9%
**Product Condition**8%
**Size-Overall**8%
**Assembly/Installation**8%
**Compatibility-Overall**5%
**Coolant**4%
**Durability**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is toyota prius water pump profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the toyota prius water pump niche?**
- 5 brands and 69 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toyota prius water pump?**
- Top complaints mined from reviews: Durability, Maintenance And Repair, Quality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for toyota prius water pump peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the toyota prius water pump niche?**
- Listings span $62.76–$169.51; the average listing price is $89.46 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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