---
title: "Thule Lock — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/thule-lock"
last_updated: "2026-08-09T11:38:01.627Z"
locale: en
meta:
description: "Niche score 44/100 · $55K/yr market · 15K searches/yr · $34.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $55K/yr market · 15K searches/yr · $34.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thule Lock — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **thule lock**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 65Conversion 90Competition 17Returns 21Price range 86Avg price 95Brand share 4Review moat 60Quality gap 60
**Avg price**
**Incredible****$34.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.38–$73.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+43.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,101.69**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$55K**
$55K/yr · 15K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, thule lock is a $55K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thule lock market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**43**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Thule51% - JXSDFP22% - WGLRRGU20% - KASturrboo3% - XOPIYAO2% - Tohhdov2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.8% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/automotive/thule-lock/trend)
## **Top thule lock search terms**
- **thule lock cores**5K/yr+78.5%9.0% conv. - **thule lock**5K/yr+31.0%5.3% conv. - **thule locks**2K/yr+53.3%7.5% conv. - **thule locks 4 pack**1K/yr+68.0%12.4% conv. - **thule replacement locks**1K/yr-28.4%4.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/thule-lock/search-terms)
## **Top thule lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thule One-Key System 4 Pack Silver/Black**Thule**$52.87**4.7★2,959 rev](https://www.amazon.com/dp/B07KWRRMV8) [2**JXSDFP 4 Pack Lock Cores Compatible with Thule Roof Racks Components Includes 4 Cores 2 Keys and A Control Key (4 Pack)**JXSDFP**$12.77**4.2★120 rev](https://www.amazon.com/dp/B0CZL686L9) [3**4 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$9.90**4.4★24 rev](https://www.amazon.com/dp/B0G472RBK1) [4**Thule One-Key System 2 Pack Silver/Black**Thule**$50.32**4.7★2,959 rev](https://www.amazon.com/dp/B07M87WDQH) [5**2 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$8.91**4.4★24 rev](https://www.amazon.com/dp/B0G46Y17C8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$9.90**24 rev7mo ago](https://www.amazon.com/dp/B0G472RBK1) [**2 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$8.91**24 rev7mo ago](https://www.amazon.com/dp/B0G46Y17C8) [**6 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$14.90**24 rev7mo ago](https://www.amazon.com/dp/B0G473H3VH) [**2 Pack Lock Cores with Keys Compatible with Thule One-Key System Lock Cylinder with Key for Bike Rack Roof Cargo Ski Rack Towers (2) (2)**Tohhdov**$7.38**18 rev11mo ago](https://www.amazon.com/dp/B0FKHCCYJM) [**JXSDFP 4 Pack Lock Cores Compatible with Thule Roof Racks Components Includes 4 Cores 2 Keys and A Control Key (4 Pack)**JXSDFP**$12.77**120 rev2y ago](https://www.amazon.com/dp/B0CZL686L9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$9.90**4.4★**▲ 128%**](https://www.amazon.com/dp/B0G472RBK1) [**2 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$8.91**4.4★**▲ 83%**](https://www.amazon.com/dp/B0G46Y17C8) [**Thule One-Key System 2 Pack Silver/Black**Thule**$50.32**4.7★**▲ 73%**](https://www.amazon.com/dp/B07M87WDQH) [**6 Pack Lock Cores Compatible with Thule One-Key System Lock Cylinders Key Cylinder for Bike Rack Roof Cargo Roof Rack Towers Ski Rack**WGLRRGU**$14.90**4.4★**▲ 49%**](https://www.amazon.com/dp/B0G473H3VH) [**Thule One-Key System 6 Pack Silver/Black**Thule**$61.24**4.7★**▲ 38%**](https://www.amazon.com/dp/B07KWR5CC2)
**~~View all trending →~~**
## **What buyers say about thule lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Perfect fit”*
**Value For Money**19%
*“Price is right”*
**Advertised Vs Actual Product**12%
*“As described”*
**Assembly/Installation**9%
*“Easy to install”*
**Locking Mechanism**8%
*“Inserting the new lock was easy”*
**Efficiency**5%
*“Worked fine”*
**Quality-Overall**4%
*“But overall no issues at all”*
**Lubrication**1%
*“a spray of lubricant helped”*
**Design-Overall**1%
*“Solid design”*
### **What buyers complain about **
**Compatibility-Overall**17%
*“It is NOT compatible”*
**Assembly/Installation**15%
*“however the fourth would not allow the installation key to go all the way in”*
**Quality-Overall**15%
*“poor quality”*
**Functionality-Overall**8%
*“Didnt work”*
**Size-Overall**8%
*“Does not fit older Thule racks”*
**Ease Of Cleaning**3%
*“they don't always turn super cleanly”*
**Ease Of Use**3%
*“another was tricky”*
**Value For Money**3%
*“Basically these are overpriced junk”*
**Adhesion/Stickiness**3%
*“The locks seemed a little sticky”*
**Rusts/Corrodes**3%
*“one of the keys had rust spots on it”*
### **Top return reasons **
**Size-Overall**36%
**Compatibility-Overall**20%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Mechanism Issues**6%
**Locking Mechanism**5%
**Defective Material/Parts**5%
**Value For Money**5%
**Assembly/Installation**2%
**Product Condition**2%
## **Common questions**
- **Is thule lock profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the thule lock niche?**
- 6 brands and 43 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in thule lock?**
- Top complaints mined from reviews: Compatibility-Overall, Assembly/Installation, Quality-Overall. The return rate is 6.2% — above our launch gate.
- **When does demand for thule lock peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the thule lock niche?**
- Listings span $7.38–$73.04; the average listing price is $34.17 (sweet spot $15–$100). The average incumbent carries 1,102 reviews — the moat a new listing must climb.
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