---
title: "Throttle Body — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/throttle-body"
last_updated: "2026-08-08T03:53:04.787Z"
locale: en
meta:
description: "Niche score 55/100 · $1.6M/yr market · 1.0M searches/yr · $69.60 avg price. High returns (10.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.6M/yr market · 1.0M searches/yr · $69.60 avg price. High returns (10.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Throttle Body — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **throttle body**
**Worth a look**
Shows a thin review moat (157 avg reviews), but high returns (10.1%) keeps it on the watch list.
Market size 88Growth 18Conversion 27Competition 83Returns 7Price range 39Avg price 86Brand share 51Review moat 92Quality gap 70
**Review moat**
**Great****156.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.0M searches
**Avg price**
**Great****$69.60**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$7.38–$223.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, throttle body is a $1.6M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **throttle body market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#345**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**74%**
Top 20: 96%
**Top-5 click share**
**32%**
Top 20: 60%
**Open market**
**22%**
- A-Premium36% - Marsram17% - Dorman9% - GM GENUINE PARTS7% - GZGN7% - GELUOXI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
35K25K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/throttle-body/trend)
## **Top throttle body search terms**
- **throttle body**785K/yr-14.2%0.8% conv. - **cuerpo de aceleracin**93K/yr-9.6%0.4% conv. - **throttle body assembly**48K/yr-30.6%0.9% conv. - **automotive replacement fuel throttle bodies**19K/yr-8.9%0.7% conv. - **oem throttle body**14K/yr+38.2%0.2% conv. - **electronic throttle body**12K/yr+4.1%0.8% conv. - **throttlebody**11K/yr-18.0%0.8% conv. - **cuerpo de aceleracin original**6K/yr+89.7%0.1% conv. - **performance throttle body**7K/yr-19.5%0.0% conv. - **throttle body oem**8K/yr-26.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/throttle-body/search-terms)
## **Top throttle body products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$63K8%$126K12%$188K16%$251K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marsram Electronic Throttle Body for Dodge Avenger Caliber Journey Chrysler 200 Sebring Jeep Compass Patriot 1.8L 2.0L 2.4L Throttle Body Replacement OE Number: 4891735AC 4891735AD 977-025**Marsram**$51.13**4.5★1,144 rev](https://www.amazon.com/dp/B09W222FFV) [2**A-Premium Electronic Throttle Body Compatible with Chrysler Dodge Jeep & Ram - 200 300 Pacifica Town & Country Charger Avenger Challenger Durango Grand Cherokee Wrangler 1500 - # 5184349AB**A-Premium**$63.12**4.4★355 rev](https://www.amazon.com/dp/B098JWWWW1) [3**A-Premium Electronic Throttle Body Compatible with Jeep Patriot Compass 2007-2017 & Dodge Avenger Caliber Journey & Chrysler 200 Sebring - 1.8L 2.0L 2.4L Replaces 4891735AC 4891735AD**A-Premium**$53.07**4.7★497 rev](https://www.amazon.com/dp/B097JW5X43) [4**Dorman 977-593 Electronic Throttle Body Compatible with Select Ford/Lincoln Models (OE FIX)**Dorman**$88.13**4.6★164 rev](https://www.amazon.com/dp/B0BJ11DPL2) [5**A-Premium Electronic Throttle Body Compatible with 2006-2008 Chevy GMC Cadillac Buick & More - Silverado Suburban Express Avalanche Tahoe Sierra Yukon - 4.8/5.3/6.0/6.2L - #12679524 12580760**A-Premium**$60.95**4.5★117 rev](https://www.amazon.com/dp/B092J9SR5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electronic Throttle Body Compatible with F-150 Mustang 2011-2017 Explorer Edge 2011-2018 Flex Taurus Transit 150/250/350 Continental MKS MKZ MKT MKX Throttle Body Replace 977-328 AT4Z9E926A**GDUKOP**$51.40**76 rev1y ago](https://www.amazon.com/dp/B0F8Q3TB73) [**Throttle Body Replacement for 2000-2002 Avalanche Silverado Suburban Tahoe**GELUOXI**$67.70**18 rev1y ago](https://www.amazon.com/dp/B0F1MPVKFY) [**12577029 Fuel Injection Throttle Body 12609500 Compatible with Chevy Impala V6 3.5L 3.9L 2006 2007 2008 2009 2010 2011 Pontiac G6 V6 3.5L 2007 2008 2009 2010 Chevy Malibu V6 3.5L 2007 2008 2009 2010**GZGN**$47.91**38 rev1y ago](https://www.amazon.com/dp/B0DGL9CWTR) [**Hirificing Throttle Position Sensor TPS Throttle Body Position Sensor TPS Accelerator Gas Fuel Idle Air Control Valve Sensor OEM 17087400 17088026 17111815 for Chevy Buick Cadillac**Hirificing**$7.38**481 rev2y ago](https://www.amazon.com/dp/B0D3V36PQC) [**NewYall 3.0L 3.6L Throttle Body for Buick Enclave LaCrosse Cadillac CTS SRX XTS ATS GMC Canyon Terrain Acadia Chevrolet Captiva Sport Colorado Caprice Camaro Equinox Impala Traverse**NewYall**$45.98**35 rev2y ago](https://www.amazon.com/dp/B0CDWWW2NT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12577029 Fuel Injection Throttle Body 12609500 Compatible with Chevy Impala V6 3.5L 3.9L 2006 2007 2008 2009 2010 2011 Pontiac G6 V6 3.5L 2007 2008 2009 2010 Chevy Malibu V6 3.5L 2007 2008 2009 2010**GZGN**$47.91**4.3★**▲ 82%**](https://www.amazon.com/dp/B0DGL9CWTR) [**Electronic Throttle Body Compatible with F-150 Mustang 2011-2017 Explorer Edge 2011-2018 Flex Taurus Transit 150/250/350 Continental MKS MKZ MKT MKX Throttle Body Replace 977-328 AT4Z9E926A**GDUKOP**$51.40**4.1★**▲ 68%**](https://www.amazon.com/dp/B0F8Q3TB73) [**Dorman 977-593 Electronic Throttle Body Compatible with Select Ford/Lincoln Models (OE FIX)**Dorman**$88.13**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BJ11DPL2) [**Throttle Body Replacement for 2000-2002 Avalanche Silverado Suburban Tahoe**GELUOXI**$67.70**3.8★**▲ 24%**](https://www.amazon.com/dp/B0F1MPVKFY) [**A-Premium Electronic Throttle Body Compatible with 2006-2008 Chevy GMC Cadillac Buick & More - Silverado Suburban Express Avalanche Tahoe Sierra Yukon - 4.8/5.3/6.0/6.2L - #12679524 12580760**A-Premium**$60.95**4.5★**▲ 22%**](https://www.amazon.com/dp/B092J9SR5Y)
**~~View all trending →~~**
## **What buyers say about throttle body**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fit great”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**14%
*“Excellent price”*
**Efficiency**11%
*“It works great”*
**Assembly/Installation**10%
*“Installed and it great”*
**Advertised Vs Actual Product**7%
*“worked exactly as expected”*
**Ease Of Use**4%
*“it was easy”*
**Functionality-Overall**3%
*“It worked just fine and keeps working”*
**Maintenance And Repair**3%
*“Easy fix so far seems to be working like a charm”*
**Durability**2%
*“Durability seems good”*
### **What buyers complain about **
**Compatibility-Overall**15%
*“No-where near compatible”*
**Size-Overall**13%
*“It was bigger than the one on my car”*
**Functionality-Overall**13%
*“Did not Work Properly”*
**Durability**10%
*“Probably failing after 3 yrs”*
**Quality-Overall**8%
*“Bad quality”*
**Defective Material/Parts**5%
*“Not the right part”*
**Advertised Vs Actual Product**4%
*“its not included so I consider this to be false advertising”*
**Value For Money**3%
*“Cheap and not really worth the money”*
**Sensor**3%
*“Bad tac sensor”*
**Product Condition**2%
*“The product is used”*
### **Top return reasons **
**Size-Overall**21%
**Compatibility-Overall**21%
**Functionality-Overall**15%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**5%
**Sensor**4%
**Product Condition**3%
**Assembly/Installation**2%
**Connectivity-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is throttle body profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 70 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the throttle body niche?**
- 26 brands and 88 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in throttle body?**
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Functionality-Overall. The return rate is 10.1% — above our launch gate.
- **When does demand for throttle body peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the throttle body niche?**
- Listings span $7.38–$223.44; the average listing price is $69.60 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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