---
title: "Tesla Model S Floor Mats — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/tesla-model-s-floor-mats"
last_updated: "2026-08-09T13:59:57.667Z"
locale: en
meta:
description: "Niche score 35/100 · $32K/yr market · 13K searches/yr · $128.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $32K/yr market · 13K searches/yr · $128.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tesla Model S Floor Mats — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **tesla model s floor mats**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 20Conversion 25Competition 57Returns 33Price range 18Avg price 65Brand share 64Review moat 66Quality gap 27
**Review moat**
**Good****865.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$128.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$68.16–$243.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$32K**
$32K/yr · 13K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tesla model s floor mats is a $32K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tesla model s floor mats market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$64K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#2,433**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**24%**
- WENNEBIRD19% - LASFIT13% - KUST13% - Kiwi Master11% - G-PLUS11% - 3W9%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.2% search growth over the last 90 days.
450350Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/tesla-model-s-floor-mats/trend)
## **Top tesla model s floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KUST Floor Mats for Tesla Model S Accessories 2012-2024 2025 (Not for Plaid/Long Range) Custom Fit Floor Liners A ll Weather Protection 1st & 2nd Row High Edge Non-Slip**KUST**$79.64**4.5★2,730 rev](https://www.amazon.com/dp/B08MF8YBDK) [2**KIWI MASTER Floor Mats for 2012-2020 Tesla Model S Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black**Kiwi Master**$116.61**4.5★6,528 rev](https://www.amazon.com/dp/B07SPX5Z62) [3**WENNEBIRD Superior Carpet Floor Mats for 2012-2020 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set**WENNEBIRD**$105.36**4.7★96 rev](https://www.amazon.com/dp/B0BZ57T12B) [4**3W Floor Mats & Cargo Liner Fit for Tesla Model S 2021-2025 All Weather TPE Custom Fit Floor Liners for 1-3 Rows and Trunk Full Set Car Mats Model S Accessories Black**3W**$213.63**4.7★1,509 rev](https://www.amazon.com/dp/B0C9TMSKZM) [5**WENNEBIRD Superior Carpet Floor Mats for 2021-2026 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set**WENNEBIRD**$108.58**4.7★96 rev](https://www.amazon.com/dp/B0BZ6Y7WGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cargo Liners Fit Tesla Model S 2021 2022 2023 2024 1st & 2nd Row All Weather Floor Liner Waterproof 3PCS Black alfombras para carro**G-PLUS**$68.16**331 rev9mo ago](https://www.amazon.com/dp/B0FRMQLX2J) [**YHTAUTO Floor Mats Compatible with Tesla Model S 2014-2019 (Only for Model S Badging) TPE Floor Liners All Weather Custom Fit 1st & 2nd Row Set of 3 Black**YHTAUTO**$106.95**0 rev1y ago](https://www.amazon.com/dp/B0F9DCBHKM) [**G-PLUS Floor Mats Set Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) All Weather Full Cover Protection TPE Floor Liners Model S Accessories Black alfombras para carro 3PCS**G-PLUS**$77.71**644 rev1y ago](https://www.amazon.com/dp/B0DWXT7BGJ) [**G-PLUS Cargo Liners Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) 1st & 2nd Row 3PCS All Weather Full Cover Protection**G-PLUS**$71.12**331 rev1y ago](https://www.amazon.com/dp/B0DWSCYSGT) [**WENNEBIRD Superior Carpet Front Row Floor Mats for 2012-2020 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 2-Pc Set**WENNEBIRD**$80.82**96 rev2y ago](https://www.amazon.com/dp/B0D3CTJQNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YHTAUTO Floor Mats Compatible with Tesla Model S 2014-2019 (Only for Model S Badging) TPE Floor Liners All Weather Custom Fit 1st & 2nd Row Set of 3 Black**YHTAUTO**$106.95**0.0★**▲ 143%**](https://www.amazon.com/dp/B0F9DCBHKM) [**G-PLUS Cargo Liners Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) 1st & 2nd Row 3PCS All Weather Full Cover Protection**G-PLUS**$71.12**4.6★**▲ 90%**](https://www.amazon.com/dp/B0DWSCYSGT) [**WeatherTech Custom Fit FloorLiners for Tesla Model S Model S 1st & 2nd Row (448121-444582) Black**WeatherTech**$213.94**4.6★**▲ 72%**](https://www.amazon.com/dp/B06X9WNV42) [**Mixsuper Custom Fit Floor Mats for 2021-2025 Tesla Model S All Weather Floor Liners 1st & 2nd Row Set Black (Not Fit 2012-2020 Model S)**Mixsuper**$76.67**4.7★**▲ 72%**](https://www.amazon.com/dp/B0B65LTQGC) [**WENNEBIRD Superior Carpet Floor Mats for 2021-2026 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set**WENNEBIRD**$108.58**4.7★**▲ 34%**](https://www.amazon.com/dp/B0BZ6Y7WGS)
**~~View all trending →~~**
## **What buyers say about tesla model s floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**52%
*“Fit is perfect”*
**Value For Money**13%
*“Good Value”*
**Quality-Overall**8%
*“They anre extremely high quality and thick”*
**Durability**5%
*“durable”*
**Ease Of Cleaning**5%
*“Cleans easily”*
**Material Quality**3%
*“Im very impressed with the quality of the rubber mats”*
**Assembly/Installation**2%
*“They're easy to install”*
**Thickness**1%
*“are thick”*
**Grip**1%
*“not noticeably slippery”*
**Soft Feel**1%
*“Wow, wow, wow, these things are made well and feel very soft”*
### **What buyers complain about **
**Size-Overall**15%
*“not a proper fitting look”*
**Product Condition**9%
*“Arrived Dirty/Used”*
**Thin**9%
*“These are very cheap and very thin”*
**Compatibility-Overall**9%
*“Doesnt fit my tesla model S 2015”*
**Quality-Overall**5%
*“My only complaint is that I didn't get the rear as I didn't think they would be that much better in quality”*
**Design-Overall**5%
*“I just wish the design went over the interior more”*
**Shape/Style**3%
*“not a proper fitting look”*
**Jamming/Clogging**3%
*“Have to jam it in”*
**Durability**3%
*“My only complaint is that they tend to fade over time”*
**Ease Of Cleaning**3%
*“those are harder to keep clean”*
### **Top return reasons **
**Size-Overall**53%
**Material Quality**12%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Defective Material/Parts**2%
**Color**2%
**Product Condition**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is tesla model s floor mats profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the tesla model s floor mats niche?**
- 13 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in tesla model s floor mats?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Thin. The return rate is 4.3%.
- **When does demand for tesla model s floor mats peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tesla model s floor mats niche?**
- Listings span $68.16–$243.80; the average listing price is $128.68 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)