---
title: "tesla model 3 floor mats — $1.1M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/tesla-model-3-floor-mats"
last_updated: "2026-07-20T19:47:00.245Z"
locale: en
meta:
description: "tesla model 3 floor mats clears our launch bar: a $1.1M/yr market growing +86.1% this quarter with returns at 4.0%. Data updated Jul 2026."
"og:description": "tesla model 3 floor mats clears our launch bar: a $1.1M/yr market growing +86.1% this quarter with returns at 4.0%. Data updated Jul 2026."
"og:title": "tesla model 3 floor mats — $1.1M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **tesla model 3 floor mats**
**Launch it**
A $1.1M/yr market growing +86.1% this quarter with returns at 4.0% — clears our launch bar.
Market size 79Growth 85Conversion 42Competition 85Returns 42Price range 32Avg price 77Brand share 92Review moat 32Quality gap 28
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+86.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 328K searches
**Avg price**
**Great****$95.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****3,259.51**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$33.75–$240.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tesla model 3 floor mats is a $1.1M/yr Amazon United States market (328K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun. Verdict: Launch it — 65/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$958K–$1.2M**
- units × avg price
- **Launch success**
- **87%**
- 13 of 15 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **94%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **177 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**28 **—flat
**Sellers**
**43**
**Top-5 brand share**
**43%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**52%**
- SUPER LINER14% - PawteIin11% - WEIZE7% - 3W6% - FemboMAX6% - Wekar5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +86.1% search growth over the last 90 days.
12K8KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/automotive/tesla-model-3-floor-mats/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$32K6%$63K9%$95K12%$127K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 47 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6PCS All-Weather TPE Floor Mats & Cargo Liner Set - Compatible with 2024-2026 Model 3 Highland | Custom Fit Anti-Slip Interior Protection**PawteIin**$71.82**4.6★893 rev](https://www.amazon.com/dp/B0CL4XLLH3) [2**FemboMAX Floor Mats for Tesla Model 3 Highland 2026 2025 2024 TPE All Weather Protection Floor Mats Set (6 Pieces) Custom Fit Cargo Liner Cargo Trunk Accessories Heavy Duty Accessories Black**FemboMAX**$63.37**4.6★160 rev](https://www.amazon.com/dp/B0F1Y8FBKK) [3**SUPER LINER Floor Mats for 2024-2025 2026 Tesla Model 3 Highland | 6-Piece Set Extra-Thick TPE All-Weather Floor & Cargo Liners | Pet & Child-Friendly Custom Fit Interior Accessories**SUPER LINER**$111.66**4.6★3,295 rev](https://www.amazon.com/dp/B09NDJ2CZV) [4**SUPER LINER Tesla Model 3 Floor Mats 2025 2026 2024 | Custom Fit All-Weather 8-Piece Set TPE Material | Tesla Model 3 Highland Floor Mats&Seatback Mats&Cargo Liner Trunk&Interior Accessories**SUPER LINER**$113.40**4.6★3,046 rev](https://www.amazon.com/dp/B0BV222V54) [5**Spurtar for Tesla Model 3 Floor Mats 2017-2026 Car Floor Mats All Weather Automotive with 3D Extended Edge 3 Pack Honeycomb Design Front & Rear Rubber All-Weather Protector Black**Spurtar**$44.12**4.6★200 rev](https://www.amazon.com/dp/B0B3981WPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YITAMOTOR Floor Mats Fit for 2024 2025 2026 Tesla Model 3 Highland 6PCS Full Cover Car Mats with Front/Rear/Cargo Liners TPE All-Weather Custom Fit Anti-Slip Interior Accessories**YITAMOTOR**$107.68**766 rev3mo ago](https://www.amazon.com/dp/B0GVF6V8L6) [**Mixsuper Model 3 Floor mats-Floor mat for Tesla Model 3 Highland 2024 2025 2026 All Weather TPE Rubber Floor Liners Protection for Model 3 Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$62.27**980 rev4mo ago](https://www.amazon.com/dp/B0GQTGVYF4) [**Michelin Vehicle Mat All-Weather TPE Custom Fit Liner for Tesla Model 3 Floor Mats 2024-2027 (3 Piece) Premier B**MICHELIN**$124.04**40 rev5mo ago](https://www.amazon.com/dp/B0GLMKBY6N) [**Michelin Vehicle Mat All-Weather TPE Custom Fit Liner for Tesla Model 3 Floor Mats 2017-2023 (3 Piece) Premier B**MICHELIN**$121.22**40 rev5mo ago](https://www.amazon.com/dp/B0GLM9HW9V) [**Weize Tesla Model 3 Highland 2025 2024 Accessories 12 PCS Full Set - All Weather Floor Mats & Center Console Organizer Combo | 8PCS Floor Liners + 4 PCS Double Layer Console Organizer**WEIZE**$93.31**33 rev5mo ago](https://www.amazon.com/dp/B0GKNS1WHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixsuper Model 3 Floor mats-Floor mat for Tesla Model 3 Highland 2024 2025 2026 All Weather TPE Rubber Floor Liners Protection for Model 3 Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$62.27**4.7★**▲ 132%**](https://www.amazon.com/dp/B0GQTGVYF4) [**YITAMOTOR Floor Mats Fit for 2024 2025 2026 Tesla Model 3 Highland 6PCS Full Cover Car Mats with Front/Rear/Cargo Liners TPE All-Weather Custom Fit Anti-Slip Interior Accessories**YITAMOTOR**$107.68**4.6★**▲ 126%**](https://www.amazon.com/dp/B0GVF6V8L6) [**Weize Tesla Model 3 Highland 2025 2024 Accessories 12 PCS Full Set - All Weather Floor Mats & Center Console Organizer Combo | 8PCS Floor Liners + 4 PCS Double Layer Console Organizer**WEIZE**$93.31**4.8★**▲ 116%**](https://www.amazon.com/dp/B0GKNS1WHL) [**FUBEY Floor Mats for 2017-2023 Tesla Model 3 3 PCS Tesla Model 3 Accseeories Front & Rear Set Precision Custom All-Weather TPE Waterproof Floor Liners**FUBEY**$80.56**5.0★**▲ 106%**](https://www.amazon.com/dp/B0G6TFLFZW) [**WUTGHUI TPE Floor Mats fit for Tesla Model 3 Highland 2024 2025 2026 All Weather Cargo Liner and Cargo Trunk Mats Front Rear Cargo Mat Full Set**WUTGHUI**$136.05**4.9★**▲ 105%**](https://www.amazon.com/dp/B0G51W7TNN)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**37%
*“Fit like a glove”*
**Quality-Overall**20%
*“Awesome quality”*
**Value For Money**12%
*“Excellent value”*
**Ease Of Cleaning**4%
*“Easy to clean off”*
**Durability**4%
*“Super durable”*
**Assembly/Installation**3%
*“Easy install”*
**Thickness**2%
*“The mats are good quality, theyre thick and they really do look nice”*
**Material Quality**1%
*“The material is strong”*
**Grip**1%
*“The grippy back keeps it in place”*
**Strength**1%
*“Surprisingly solid construction for this price”*
### **What buyers complain about **
**Size-Overall**25%
*“It is slightly too short”*
**Smell**15%
*“Bad chemical smell”*
**Compatibility-Overall**7%
*“Do not fit”*
**Quality-Overall**6%
*“These mats are extremely poor quality”*
**Thickness**2%
*“Cheap thin”*
**Grip**2%
*“not staying in place”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Shape/Style**2%
*“dont hold their shape”*
**Material Quality**2%
*“the material is a mix of fake rubber and fake carbon fiber”*
**Flatness**1%
*“takes couple days for them to lay down flat”*
### **Top return reasons **
**Size-Overall**63%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Value For Money**4%
**Material Quality**3%
**Smell**2%
**Defective Material/Parts**1%
**Thin**1%
**Width**1%
## **Common questions**
- **Is tesla model 3 floor mats profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 47 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +86.1%. Flapen's verdict: Launch it (65/100).
- **How competitive is the tesla model 3 floor mats niche?**
- 28 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in tesla model 3 floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.0%.
- **When does demand for tesla model 3 floor mats peak?**
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tesla model 3 floor mats niche?**
- Listings span $33.75–$240.14; the average listing price is $95.77 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.
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