---
title: "Tennessee License Plate — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/tennessee-license-plate"
last_updated: "2026-08-09T14:23:00.877Z"
locale: en
meta:
description: "Niche score 50/100 · $46K/yr market · 68K searches/yr · $19.96 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $46K/yr market · 68K searches/yr · $19.96 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tennessee License Plate — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **tennessee license plate**
**Worth a look**
Shows a sweet-spot price point ($19.96 avg), but a small market ($46K/yr) keeps it on the watch list.
Market size 11Growth 50Conversion 42Competition 82Returns 59Price range 74Avg price 87Brand share 41Review moat 74Quality gap 27
**Avg price**
**Great****$19.96**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****551.72**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.67–$32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$46K**
$46K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, tennessee license plate is a $46K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tennessee license plate market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,474**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**16%**
- Rico Industries29% - Craftique25% - Generic15% - Hangtime6% - Elite Fan Shop5% - SignsAndTagsOnline4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/automotive/tennessee-license-plate/trend)
## **Top tennessee license plate search terms**
- **tennessee license plate**27K/yr+10.3%2.5% conv. - **tennessee vols license plate**16K/yr+17.6%3.5% conv. - **tennessee license plate frame**9K/yr+17.9%5.6% conv. - **tennessee vols license plate frame**7K/yr+39.3%6.2% conv. - **tennessee front license plate**5K/yr+51.1%2.2% conv. - **university of tennessee license plate frame**4K/yr+43.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/tennessee-license-plate/search-terms)
## **Top tennessee license plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NCAA Tennessee Volunteers Black License Plate Frame 12 x 6 Black Chrome Frame 12 x 6 Car/Truck Auto Accessory**Rico Industries**$16.11**4.7★1,021 rev](https://www.amazon.com/dp/B0BFBRS311) [2**Tennessee Volunteers Black Laser Cut License Plate - Orange T**Craftique**$24.41**4.9★179 rev](https://www.amazon.com/dp/B00KH9VU3K) [3**Craftique Tennessee Volunteers Black Laser Cut License Plate - Mirror T**Craftique**$25.09**4.8★347 rev](https://www.amazon.com/dp/B00KHAKP1W) [4**Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12**Generic**$16.55**4.3★27 rev](https://www.amazon.com/dp/B0FV35XKY3) [5**Rico Industries NCAA Tennessee Volunteers Pewter License Plate Frame 12 x 6**Rico Industries**$19.05**4.6★374 rev](https://www.amazon.com/dp/B0CV5VLZHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Piece License Plate Frame for Tennessee Volunteers 2 Holes Matte Black License Plate Holder for TSU Universal Aluminum Tag Frame for License Plate for Cover Front and Rear Car Tags**Generic**$19.82**7 rev1mo ago](https://www.amazon.com/dp/B0FMPN1Z42) [**1PC Aluminum License Plate Frames for Tennessee Volunteers Metal Matte Black License Plate Holders for TSU Universal US Car License Plate Covers with Screws**Generic**$13.53**18 rev5mo ago](https://www.amazon.com/dp/B0GKQXZRY1) [**Tennessee Tri Star Aluminum License Plate Matte Black Decor 6x12**Generic**$16.40**3 rev6mo ago](https://www.amazon.com/dp/B0GDRDY7SP) [**Tennessee Mountain Tri Star Aluminum License Plate Decor 6x12**Generic**$16.16**3 rev8mo ago](https://www.amazon.com/dp/B0FX3LHFWW) [**Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12**Generic**$16.55**27 rev9mo ago](https://www.amazon.com/dp/B0FV35XKY3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1PC Aluminum License Plate Frames for Tennessee Volunteers Metal Matte Black License Plate Holders for TSU Universal US Car License Plate Covers with Screws**Generic**$13.53**4.8★**▲ 221%**](https://www.amazon.com/dp/B0GKQXZRY1) [**Tennessee Tri Star Aluminum License Plate Matte Black Decor 6x12**Generic**$16.40**1.4★**▲ 181%**](https://www.amazon.com/dp/B0GDRDY7SP) [**Tennessee Mountain Tri Star Aluminum License Plate Decor 6x12**Generic**$16.16**5.0★**▲ 121%**](https://www.amazon.com/dp/B0FX3LHFWW) [**Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12**Generic**$16.55**4.3★**▲ 79%**](https://www.amazon.com/dp/B0FV35XKY3) [**Rico Industries NCAA Tennessee Volunteers Black Black Laser Cut Chrome Frame 12 x 6 12 x 6 Black Laser Cut Chrome Frame - Car/Truck/SUV Automobile Accessory**Rico Industries**$19.05**4.8★**▲ 72%**](https://www.amazon.com/dp/B00T85RQCS)
**~~View all trending →~~**
## **What buyers say about tennessee license plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Overall license plate is great quality”*
**Value For Money**15%
*“Extremely affordable”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Color**7%
*“shiny silver colors”*
**Durability**5%
*“very durable”*
**Assembly/Installation**4%
*“Easy to install”*
**Strength**4%
*“Seems sturdy enough”*
**Design-Overall**3%
*“design looks great”*
**Size-Overall**3%
*“Seems to be of good quality and good fit”*
**Thickness**1%
*“Its thick material”*
### **What buyers complain about **
**Quality-Overall**38%
*“Need better quality checks before shipping”*
**Color**36%
*“Faded”*
**Mounting**8%
*“Wouldnt fit my front license plate holder screw holes not drilled out far enough apart”*
**Advertised Vs Actual Product**8%
*“does not look like picture”*
**Print Quality**4%
*“Poorly printed picture on plate”*
**Sun Protection**3%
*“I live in the PNW so its not very sunny”*
**Durability**3%
*“for about 6 months until it fades”*
### **Top return reasons **
**Size-Overall**20%
**Color**15%
**Advertised Vs Actual Product**10%
**Thickness**9%
**Compatibility-Overall**8%
**Quality-Overall**7%
**Material Quality**4%
**Mounting**3%
**Adhesion/Stickiness**2%
**Scratch Resistance**2%
## **Common questions**
- **Is tennessee license plate profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tennessee license plate niche?**
- 16 brands and 41 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in tennessee license plate?**
- Top complaints mined from reviews: Quality-Overall, Color, Mounting. The return rate is 2.6%.
- **When does demand for tennessee license plate peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tennessee license plate niche?**
- Listings span $8.67–$32.64; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.
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