---
title: "Tacoma Cabin Air Filter — $279K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/tacoma-cabin-air-filter"
last_updated: "2026-08-09T17:52:37.433Z"
locale: en
meta:
description: "Niche score 59/100 · $279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $279K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tacoma Cabin Air Filter — $279K/yr Amazon US Niche (2026) - Flapen"
---
# **tacoma cabin air filter**
**Worth a look**
Shows searches that convert (17.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 57Conversion 98Competition 41Returns 97Price range 79Avg price 85Brand share 66Review moat 25Quality gap 16
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.84–$40.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+31.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$279K**
$279K/yr · 86K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,225.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, tacoma cabin air filter is a $279K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tacoma cabin air filter market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$235K–$282K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#456**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**29%**
- Bosch16% - EPAuto16% - Puroma15% - kurimup13% - SPEARHEAD6% - K&N6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.3% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/automotive/tacoma-cabin-air-filter/trend)
## **Top tacoma cabin air filter search terms**
- **tacoma cabin air filter**14K/yr+20.6%9.5% conv. - **toyota tacoma cabin air filter**9K/yr+23.6%9.5% conv. - **2023 toyota tacoma cabin air filter**5K/yr+55.5%10.7% conv. - **tacoma cabin air filter 2016-2023**6K/yr+11.0%15.8% conv. - **2023 tacoma cabin air filter**4K/yr+21.3%14.5% conv. - **2022 toyota tacoma cabin air filter**4K/yr+28.1%11.7% conv. - **2017 toyota tacoma cabin air filter**4K/yr+53.3%16.5% conv. - **2021 toyota tacoma cabin air filter**5K/yr+15.2%15.9% conv. - **2019 tacoma cabin air filter**4K/yr+62.3%17.0% conv. - **2021 tacoma cabin air filter**4K/yr+45.1%16.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/tacoma-cabin-air-filter/search-terms)
## **Top tacoma cabin air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$42K20%$56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BOSCH 6033C HEPA Cabin Air Filter - Compatible with Select Dodge Dart; Pontiac Vibe; Toyota Tacoma**Bosch**$17.45**4.7★1,136 rev](https://www.amazon.com/dp/B01JYSWIR6) [2**EPAuto CP374 (CF10374) Cabin Air Filter includes Activated Carbon Replacement for Toyota Tacoma (2005-2021) Dodge Dart (2013-2016) Pontiac Vibe (2003-2008)**EPAuto**$12.94**4.8★4,596 rev](https://www.amazon.com/dp/B01LY5YMJJ) [3**KURIMUP Premium Cabin Air Filter with Activated Carbon Replacement for CF10374(CP374) Fit for Toyota Tacoma (2005-2021)/Dodge Dart (2013-2016)/Pontiac Vibe (2003-2008).**kurimup**$9.92**4.7★1,154 rev](https://www.amazon.com/dp/B0BNWQSQKG) [4**Puroma Cabin Air Filter with Activated Carbon Replacement for CP374 CF10374 CAF1765 CAF7765 Tacoma Dodge Dart Pontiac Vibe 87139-YZZ09 and 88508-04010 Chrysler: 68164981AA**Puroma**$9.34**4.7★3,189 rev](https://www.amazon.com/dp/B0D7Z2JQT8) [5**Spearhead Odor Defense Breathe Easy AC & Heater Cabin Filter | Fits 2005-2023 Tacoma 2013-2016 Dart 2003-2008 Vibe Like OEM | Up to 25% Longer Lasting w/Activated Carbon (BE-374)**SPEARHEAD**$12.98**4.7★65,362 rev](https://www.amazon.com/dp/B07CP85QQK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CARORY Cabin Air Filter w/Activated Carbon for Toyota Tacoma (2005-2023) Dodge Dart (2013-2016) Pontiac Vibe (2003-2008) OE# 87139-YZZ09 88508-01010 CF10374**Carory**$9.29**6 rev7mo ago](https://www.amazon.com/dp/B0G64M87MB) [**Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Toyota Tacoma V6 3.5L 2016-2023 - Not for 2.7L - CF10374 & CA11895**ryvclim**$24.55**19 rev7mo ago](https://www.amazon.com/dp/B0G27YQ1BW) [**Puroma Cabin Air Filter Replacement for CP374 CF10374 CAF1765 CAF7765 Tacoma Dodge Dart Pontiac Vibe 87139-YZZ09 and 88508-04010 Chrysler: 68164981AA**Puroma**$8.84**26 rev8mo ago](https://www.amazon.com/dp/B0FQBLHWLV) [**COCOAUTO Engine & Cabin Air Filter Kit for Tacoma 3.5L V6 Only (2016-2023) Replace 178010P100 178010S020 CF10374 87139YZZ09 8850801010**COCOAUTO**$29.15**51 rev10mo ago](https://www.amazon.com/dp/B0FNMY26JQ) [**SERVKITOUR Cabin and Engine Air Filter Set for Tacoma 3.5L (2016 2017 2018 2019 2020 2021 2022 2023) NOT for 2.7L/4.0L Replace 178010P100 335017 CF10374 87139YZZ09**SERVKITOUR**$29.53**197 rev1y ago](https://www.amazon.com/dp/B0DR76BS53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CARORY Cabin Air Filter w/Activated Carbon for Toyota Tacoma (2005-2023) Dodge Dart (2013-2016) Pontiac Vibe (2003-2008) OE# 87139-YZZ09 88508-01010 CF10374**Carory**$9.29**4.8★**▲ 192%**](https://www.amazon.com/dp/B0G64M87MB) [**Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Toyota Tacoma V6 3.5L 2016-2023 - Not for 2.7L - CF10374 & CA11895**ryvclim**$24.55**5.0★**▲ 186%**](https://www.amazon.com/dp/B0G27YQ1BW) [**Puroma Cabin Air Filter Replacement for CP374 CF10374 CAF1765 CAF7765 Tacoma Dodge Dart Pontiac Vibe 87139-YZZ09 and 88508-04010 Chrysler: 68164981AA**Puroma**$8.84**4.9★**▲ 163%**](https://www.amazon.com/dp/B0FQBLHWLV) [**RVgolf Engine+Cabin Air Filters Kit Fit for Toyota Tacoma V6 3.5L 2016 2017 2018 2019 2020 2021 2022 2023 Engine Air Filter Replacement Cabin Air Filter Accessories# CF10374 CA11895**RVgolf**$25.45**4.5★**▲ 104%**](https://www.amazon.com/dp/B0DK4P2FKJ) [**K&N LIFETIME Cabin Air Filter: Premium Washable Clean Air for your Cabin**K&N**$40.03**4.7★**▲ 72%**](https://www.amazon.com/dp/B00NEL6ONO)
**~~View all trending →~~**
## **What buyers say about tacoma cabin air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“Easy fit”*
**Quality-Overall**15%
*“Great Quality Product at a Reasonable Cost”*
**Value For Money**14%
*“Great Value”*
**Filtration**12%
*“Good Quality Filter”*
**Assembly/Installation**9%
*“Easy install”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**2%
*“Quick and simple”*
**Material Quality**2%
*“using firm materials”*
**Design-Overall**1%
*“Great product, works as designed”*
**Smell**1%
*“-AC smells so fresh now”*
### **What buyers complain about **
**Filtration**21%
*“Which is rare for buying filters off of amazon”*
**Quality-Overall**10%
*“hurts the performance overall”*
**Size-Overall**6%
*“imperfect fit”*
**Functionality-Overall**5%
*“Disappointed, hopefully it still works properly”*
**Charging**5%
*“Dont get up charged”*
**Pressure**5%
*“No air pressure”*
**Smell**4%
*“filters out outside smells”*
**Noise Level**4%
*“No increased noise”*
**Advertised Vs Actual Product**2%
*“False advertising need to remove Toyota from the list”*
**Compatibility-Overall**2%
*“Does not fit the 2016 Toyota 4 Runner like the description said it would”*
### **Top return reasons **
**Size-Overall**53%
**Compatibility-Overall**21%
**Filtration**14%
**Value For Money**4%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Assembly/Installation**1%
**Thickness**1%
**Material Quality**0%
## **Common questions**
- **Is tacoma cabin air filter profitable to sell on Amazon United States?**
- The niche generates $279K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the tacoma cabin air filter niche?**
- 17 brands and 41 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in tacoma cabin air filter?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for tacoma cabin air filter peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the tacoma cabin air filter niche?**
- Listings span $8.84–$40.03; the average listing price is $18.82 (sweet spot $15–$100). The average incumbent carries 4,225 reviews — the moat a new listing must climb.
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