---
title: "Tacoma Air Filter — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/tacoma-air-filter"
last_updated: "2026-08-07T18:32:36.339Z"
locale: en
meta:
description: "Niche score 52/100 · $67K/yr market · 36K searches/yr · $25.69 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $67K/yr market · 36K searches/yr · $25.69 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tacoma Air Filter — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **tacoma air filter**
**Worth a look**
Shows a sweet-spot price point ($25.69 avg), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 40Conversion 76Competition 56Returns 85Price range 85Avg price 95Brand share 52Review moat 64Quality gap 18
**Avg price**
**Incredible****$25.69**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.31–$68.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****938.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, tacoma air filter is a $67K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tacoma air filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**21%**
- K&N32% - Toyota19% - EPAuto9% - Bosch7% - A-Premium7% - ITESIER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/automotive/tacoma-air-filter/trend)
## **Top tacoma air filter search terms**
- **tacoma air filter**14K/yr-0.4%7.2% conv. - **toyota tacoma air filter**8K/yr+20.2%5.5% conv. - **tundra air filter**7K/yr+17.3%5.2% conv. - **tacoma air filter 2016-2023**4K/yr+45.1%11.9% conv. - **tacoma engine air filter**4K/yr+10.0%10.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/tacoma-air-filter/search-terms)
## **Top tacoma air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**4.8★154 rev](https://www.amazon.com/dp/B0DYFT9QM7) [2**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2014-2023 Toyota Truck and SUV V6/V8 (Tundra Tacoma Sequoia) KNA-5017**K&N**$18.07**4.7★147 rev](https://www.amazon.com/dp/B0DC34HFRW) [3**A-Premium Engine Air Filter Compatible with Toyota Models - Sequoia 2014-2022 Tacoma 2016-2023 Tundra 2013-2021 3.5L 4.0L 4.6L 5.7L Replace# 17801-0P100**A-Premium**$15.63**4.7★595 rev](https://www.amazon.com/dp/B0BLH3GKRQ) [4**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2002-2020 Toyota Mid-size Truck and SUV V6 (4-Runner Tacoma Hilux Land Cruiser Prado FJ Cruiser) KNA-2281**K&N**$18.07**4.7★112 rev](https://www.amazon.com/dp/B0DC3QFHRB) [5**K&N High-Flow Original Lifetime Engine Air Filter: Increase Power: Premium Washable: Compatible with 2014-2024 TOYOTA: Tacoma Tundra Sequoia 33-5017**K&N**$68.77**4.8★2,858 rev](https://www.amazon.com/dp/B00KYJ23HA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack**StaunchAuto**$24.38**500 rev10mo ago](https://www.amazon.com/dp/B0FMFBXBMQ) [**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**154 rev1y ago](https://www.amazon.com/dp/B0DYFT9QM7) [**SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010**SERVKITOUR**$37.85**73 rev1y ago](https://www.amazon.com/dp/B0DWSL23J9) [**SERVKITOUR Cabin and Engine Air Filter Set for Tacoma 3.5L (2016 2017 2018 2019 2020 2021 2022 2023) NOT for 2.7L/4.0L Replace 178010P100 335017 CF10374 87139YZZ09**SERVKITOUR**$29.53**197 rev1y ago](https://www.amazon.com/dp/B0DR76BS53) [**ITESIER Engine Cabin Air Filter kit for Tacoma 3.5L (2016 2017 2018 2019 2022 2021 2022 2023) Replaces 17801-0P100 87139-YZZ09**ITESIER**$29.14**75 rev1y ago](https://www.amazon.com/dp/B0DL6GFF6Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RVgolf Engine+Cabin Air Filters Kit Fit for Toyota Tacoma V6 3.5L 2016 2017 2018 2019 2020 2021 2022 2023 Engine Air Filter Replacement Cabin Air Filter Accessories# CF10374 CA11895**RVgolf**$25.45**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DK4P2FKJ) [**SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010**SERVKITOUR**$37.85**4.9★**▲ 90%**](https://www.amazon.com/dp/B0DWSL23J9) [**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DYFT9QM7) [**StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack**StaunchAuto**$24.38**4.7★**▲ 51%**](https://www.amazon.com/dp/B0FMFBXBMQ) [**Forccord Cabin & Engine Air Filter Fit for Toyota Tacoma V6 2016-2023 Activated Carbon Cabin Filter Replacement CF10374 CA11895 Car Accessories**Forccord**$25.47**4.7★**▲ 45%**](https://www.amazon.com/dp/B0D791QMJK)
**~~View all trending →~~**
## **What buyers say about tacoma air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Easy fit”*
**Quality-Overall**18%
*“Great Quality Product at a Reasonable Cost”*
**Filtration**11%
*“Air Filter”*
**Value For Money**10%
*“Good price”*
**Assembly/Installation**5%
*“Easy install”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Fuel Efficiency**2%
*“Immediate mileage boost a must buy”*
**Efficiency**2%
*“Works well”*
**Ease Of Use**1%
*“It's much more convenient”*
**Instructions/User Manual/Troubleshooting**1%
*“the inserting instructions are clear”*
### **What buyers complain about **
**Filtration**18%
*“during routine service they noticed my cabin filter was pretty dirty”*
**Compatibility-Overall**16%
*“Does not fit 2nd gen 5.7L Tundra”*
**Size-Overall**12%
*“about a quarter inch too narrow”*
**Quality-Overall**10%
*“Not the best quality”*
**Thickness**3%
*“Foam Thickness”*
**Heating**3%
*“And the indicator clearly shows that overheating is occurring”*
**Value For Money**3%
*“A little high”*
**Fuel Efficiency**3%
*“Poor gas mileage”*
**Assembly/Installation**2%
*“It took some effort to get it into the housing”*
**Smell**2%
*“filters out outside smells”*
### **Top return reasons **
**Size-Overall**51%
**Compatibility-Overall**21%
**Filtration**13%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Product Condition**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Shape/Style**1%
**Quality-Overall**0%
## **Common questions**
- **Is tacoma air filter profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tacoma air filter niche?**
- 15 brands and 83 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in tacoma air filter?**
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for tacoma air filter peak?**
- Demand peaks in May–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the tacoma air filter niche?**
- Listings span $7.31–$68.77; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)