---
title: "Sunpass — $508K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/sunpass"
last_updated: "2026-08-09T17:01:24.727Z"
locale: en
meta:
description: "Niche score 52/100 · $508K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $508K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunpass — $508K/yr Amazon US Niche (2026) - Flapen"
---
# **sunpass**
**Worth a look**
Shows a sweet-spot price point ($21.69 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 60Growth 33Conversion 87Competition 19Returns 89Price range 83Avg price 92Brand share 4Review moat 83Quality gap 42
**Avg price**
**Great****$21.69**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****347.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.00–$31.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$508K**
$508K/yr · 236K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sunpass is a $508K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunpass market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$434K–$542K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#1,082**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Generic68% - Sunpass13% - Bundled9% - Sunpass Bluenin5% - Sunpour4% - IoT Slash2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
5K3K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/sunpass/trend)
## **Top sunpass search terms**
- **sunpass**64K/yr+15.5%12.2% conv. - **sunpass pro**32K/yr+27.3%10.1% conv. - **sunpass transponder**20K/yr+37.3%9.3% conv. - **sun pass**12K/yr+39.9%8.5% conv. - **sunpass florida toll pass**40K/yr-52.0%10.2% conv. - **sun pass pro**9K/yr+42.9%10.4% conv. - **florida sunpass transponder**11K/yr+17.4%7.9% conv. - **sunpass pro transponder**13K/yr+7.6%8.8% conv. - **sun pass florida for toll**12K/yr-56.6%8.2% conv. - **sun pass pro transponder**5K/yr+50.7%10.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/sunpass/search-terms)
## **Top sunpass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$102K30%$152K40%$203K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$31.85**4.7★98 rev](https://www.amazon.com/dp/B0FVRYSSRD) [2**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$12.22**3.8★21 rev](https://www.amazon.com/dp/B0GMBH5RZ3) [3**SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)**Sunpass**$12.34**4.6★2,194 rev](https://www.amazon.com/dp/B0151WMJ6Y) [4**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$29.83**4.5★54 rev](https://www.amazon.com/dp/B0FW3MT8N9) [5**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting**Generic**$29.68**4.8★38 rev](https://www.amazon.com/dp/B0GSXMHK8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA**Generic**$31.10**8 rev3mo ago](https://www.amazon.com/dp/B0GVPZK9ST) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$12.22**21 rev5mo ago](https://www.amazon.com/dp/B0GMBH5RZ3) [**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletCamel**Sunpour**$15.36**133 rev10mo ago](https://www.amazon.com/dp/B0FPFMJWK8) [**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletLeopard**Sunpour**$15.21**133 rev10mo ago](https://www.amazon.com/dp/B0FPFPPY1D) [**Full-Wrap Silicone Skin for SunPass Pro and SunPass Portable (Florida) UNI Pass by E-Pass and Rectangular EZ Pass with Suction Cups. Includes a Pair of Black Suction Cups.**IoT Slash**$12.06**135 rev1y ago](https://www.amazon.com/dp/B0DW9FP711)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletCamel**Sunpour**$15.36**4.4★**▲ 130%**](https://www.amazon.com/dp/B0FPFMJWK8) [**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA**Generic**$31.10**4.3★**▲ 130%**](https://www.amazon.com/dp/B0GVPZK9ST) [**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletLeopard**Sunpour**$15.21**4.4★**▲ 129%**](https://www.amazon.com/dp/B0FPFPPY1D) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$12.22**3.8★**▲ 124%**](https://www.amazon.com/dp/B0GMBH5RZ3) [**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting**Generic**$29.68**4.8★**▲ 81%**](https://www.amazon.com/dp/B0GSXMHK8T)
**~~View all trending →~~**
## **What buyers say about sunpass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Value For Money**13%
*“Great price”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**11%
*“Easy to do”*
**Assembly/Installation**8%
*“Easy to install”*
**Size-Overall**7%
*“Fits perfect”*
**Efficiency**7%
*“Worked as expected”*
**Design-Overall**4%
*“Cool design”*
**Adhesion/Stickiness**3%
*“So far they stick better than the original”*
**Durability**3%
*“Seems to be durable”*
### **What buyers complain about **
**Functionality-Overall**13%
*“DId not work”*
**Assembly/Installation**10%
*“This was not easy to set up at all”*
**Durability**10%
*“Broken”*
**Value For Money**8%
*“cost me money”*
**Strap/String Quality**8%
*“Unfortunately, as soon as I undid the button to add my cards, the button broke and I had to cut off the strap”*
**Instructions/User Manual/Troubleshooting**8%
*“Very confusing on activation”*
**Ease Of Use**5%
*“takes a second to push it back on the window”*
**Connectivity-Overall**5%
*“Didnt connect no unit number”*
**Size-Overall**5%
*“porque vienen pequeñas.”*
**Color**5%
*“It was black on one side”*
### **Top return reasons **
**Value For Money**32%
**Functionality-Overall**20%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**7%
**Certifications**6%
**Size-Overall**5%
**Software/Application**3%
**Connectivity-Overall**2%
**Product Condition**2%
**Assembly/Installation**2%
## **Common questions**
- **Is sunpass profitable to sell on Amazon United States?**
- The niche generates $508K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sunpass niche?**
- 6 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sunpass?**
- Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Durability. The return rate is 1.3%.
- **When does demand for sunpass peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sunpass niche?**
- Listings span $12.00–$31.85; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.
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