---
title: "Subaru Keychain — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/subaru-keychain"
last_updated: "2026-08-08T00:03:19.738Z"
locale: en
meta:
description: "Niche score 53/100 · $36K/yr market · 103K searches/yr · $13.08 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $36K/yr market · 103K searches/yr · $13.08 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Subaru Keychain — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **subaru keychain**
**Worth a look**
Shows a thin review moat (266 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 23Conversion 33Competition 86Returns 83Price range 58Avg price 59Brand share 77Review moat 87Quality gap 53
**Review moat**
**Great****266.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$13.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.04–$24.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$36K**
$36K/yr · 103K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, subaru keychain is a $36K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subaru keychain market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,499**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**58%**
Top 20: 94%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**38%**
- Subaru34% - BAIMICE7% - TACOMA6% - QBUC6% - GshionLyfe5% - Cacacar4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/automotive/subaru-keychain/trend)
## **Top subaru keychain search terms**
- **subaru keychain**61K/yr-4.4%3.0% conv. - **subaru key chain**10K/yr+18.2%2.8% conv. - **wrx keychain**10K/yr-16.1%1.7% conv. - **subaru lanyard**9K/yr-7.8%0.9% conv. - **subaru wrx keychain**6K/yr+6.0%2.3% conv. - **subaru lanyard for keys**3K/yr-4.4%1.3% conv. - **subaru key chains**4K/yr-32.3%4.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/subaru-keychain/search-terms)
## **Top subaru keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7174%$1K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Subaru Genuine WRX Carbon Fiber Key Chain - SOA342L157**Subaru**$24.48**4.9★109 rev](https://www.amazon.com/dp/B0088DA7OU) [2**TACOMA Genuine Leather Car Keychain Fit for SUBARU Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX STI XV Crosstrek Key Chain for Men and Women Family Present Key Ring Accessories Black**TACOMA**$12.07**4.6★842 rev](https://www.amazon.com/dp/B0GG7GP6LL) [3**BAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)**BAIMICE**$10.84**4.5★12 rev](https://www.amazon.com/dp/B0GSK19MN3) [4**GshionLyfe Car Keychain Keyring Fit Subaru BRZ 2015-up Subaru Legacy Outback Leather Keychain Lanyard for Car Key Fob Holder Souvenir/Gifts**GshionLyfe**$10.10**4.1★31 rev](https://www.amazon.com/dp/B0GH6RZWG5) [5**Subaru Logo Oval Key Tag Keyring Key Chain Genuine**Subaru**$15.12**4.7★591 rev](https://www.amazon.com/dp/B07F2TC41H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XIGRALUCK Car Logo Key Chain Lanyard 3D Metal Keychain Compatible with Subaru Car Accessories**XIGRALUCK**$11.89**6 rev1mo ago](https://www.amazon.com/dp/B0H2FXNM1N) [**Li Decor Genuine Leather Car Key Chain Compatible with Subaru Series Keyring Keychain Accessories Family Present Red**Li Decor**$11.89**12 rev2mo ago](https://www.amazon.com/dp/B0GZJJY2W9) [**YUIQIEUY Car Logo Key Chain Ring 3D Chrome Metal Alloy Keychain Fit Subaru Car Accessories**YUIQIEUY**$12.25**54 rev2mo ago](https://www.amazon.com/dp/B0GVPZD9Q7) [**BAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)**BAIMICE**$10.84**12 rev3mo ago](https://www.amazon.com/dp/B0GSK19MN3) [**SDSHSM Genuine Leather Key Chain for SUBARU Ascent BRZ Crosstrek Forester Impreza Legacy Outback WRX STI XV Keychain KeyRing for Men and Woean Accessories Black**SDSHSM**$12.02**110 rev4mo ago](https://www.amazon.com/dp/B0GQJ3Z1YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAIMICE For Subaru Key Fob Cover with Keychain Ascent Outback BRZ Forester Impreza Crosstrek Legacy WRX WRX STI XV Crosstrek TPU Key Fob Cover Key Shell (Blue Key Case + key chain)**BAIMICE**$10.84**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GSK19MN3) [**YUIQIEUY Car Logo Key Chain Ring 3D Chrome Metal Alloy Keychain Fit Subaru Car Accessories**YUIQIEUY**$12.25**4.2★**▲ 200%**](https://www.amazon.com/dp/B0GVPZD9Q7) [**Li Decor Genuine Leather Car Key Chain Compatible with Subaru Series Keyring Keychain Accessories Family Present Red**Li Decor**$11.89**4.9★**▲ 200%**](https://www.amazon.com/dp/B0GZJJY2W9) [**Nike Unisex Adult Club Standard Lanyard**Nike**$12.17**4.7★**▲ 199%**](https://www.amazon.com/dp/B0DFWWCQ64) [**XIGRALUCK Car Logo Key Chain Lanyard 3D Metal Keychain Compatible with Subaru Car Accessories**XIGRALUCK**$11.89**3.6★**▲ 198%**](https://www.amazon.com/dp/B0H2FXNM1N)
**~~View all trending →~~**
## **What buyers say about subaru keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent items, very detailed”*
**Durability**10%
*“Very durable”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**8%
*“it fits really snuggly”*
**Strength**5%
*“sturdy”*
**Material Quality**5%
*“Durable materials”*
**Color**4%
*“Brightline color as advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**3%
*“Nice simple design”*
**Value For Money**3%
*“price is good”*
### **What buyers complain about **
**Durability**17%
*“Just broke”*
**Size-Overall**16%
*“To short”*
**Quality-Overall**8%
*“Terrible product”*
**Functionality-Overall**5%
*“the small bar that holds it together uncrews itself now it's lost”*
**Value For Money**4%
*“This is not a huge deal for me”*
**Paint Quality**3%
*“Then the paint started flaking”*
**Flatness**3%
*“It looks good, kinda flat”*
**Compatibility-Overall**3%
*“Not for all fobs”*
**Print Quality**3%
*“Print may not be quite level”*
**Material Quality**3%
*“not the best quality material”*
### **Top return reasons **
**Size-Overall**34%
**Length**14%
**Color**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Value For Money**4%
**Material Quality**4%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Shape/Style**2%
## **Common questions**
- **Is subaru keychain profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 54 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the subaru keychain niche?**
- 29 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in subaru keychain?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for subaru keychain peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the subaru keychain niche?**
- Listings span $8.04–$24.48; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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