---
title: "Subaru Impreza — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/subaru-impreza"
last_updated: "2026-08-09T16:38:32.453Z"
locale: en
meta:
description: "Niche score 52/100 · $95K/yr market · 238K searches/yr · $31.27 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $95K/yr market · 238K searches/yr · $31.27 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Subaru Impreza — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **subaru impreza**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 24Growth 41Conversion 16Competition 90Returns 47Price range 38Avg price 95Brand share 96Review moat 25Quality gap 50
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$31.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.22–$228.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,962.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$95K**
$95K/yr · 238K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, subaru impreza is a $95K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subaru impreza market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,106**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**34%**
Top 20: 75%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**61%**
- INTGET10% - QBUC6% - MOCHENT6% - Cacacar6% - AZZIGO6% - BIBIBO5%
## **Top subaru impreza search terms**
- **2026 subaru crosstrek accessories**38K/yr+48.4%1.5% conv. - **subaru crosstrek accessories 2026**20K/yr+36.1%1.5% conv. - **subaru impreza**27K/yr-8.5%0.1% conv. - **2026 crosstrek accessories**9K/yr+61.1%1.6% conv. - **subaru crosstrek 2026 accessories**8K/yr+21.8%1.4% conv. - **2026 subaru crosstrek wilderness accessories**7K/yr+29.8%1.4% conv. - **crosstrek**15K/yr+5.1%0.4% conv. - **2024 subaru impreza accessories**10K/yr+18.2%0.7% conv. - **2024 crosstrek accessories**12K/yr+3.2%1.3% conv. - **subaru crosstrek wilderness accessories**7K/yr+22.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/subaru-impreza/search-terms)
## **Top subaru impreza products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AZZIGO Screen Protector For 2024 2025 2026 Subaru Crosstrek (Premium/Sport/Limited/Wilderness) 11.6-inch Multimedia Touchscreen 9H PET Ultra Tough High Clear**AZZIGO**$17.54**4.1★151 rev](https://www.amazon.com/dp/B0DP43ZCBT) [2**Wireless Charging Protective Pad For Subaru Crosstrek 2026 2025 2024 Car Accessories Wireless Charger Anti-Slip Mat Cordless Charger Heat Insulating Silicone Material Non Slip Waterproof Easy to Clean**WBLATP**$13.77**4.6★261 rev](https://www.amazon.com/dp/B0FCFQKP4Y) [3**BIBIB0 2Pack 2024 2025 2026 Crosstrek Center Console Organizer for 2023-2026 Subaru Crosstrek&2024+ Impreza Console Trays Crosstrek Insert Glove Pallet Organizer 2026 Crosstrek Hybrid Double Layers**BIBIBO**$19.80**4.8★413 rev](https://www.amazon.com/dp/B0CB19HL2G) [4**Coleya 2 Layer-2024 2025 2026 Crosstrek Center Console Organizer for Subaru Crosstrek (Base/Premium/Sport/Limited/Wildernes) Durable ABS 2025 Crosstrek&Impreza Tray 2026 Crosstrek Hybrid Accessories**Coleya**$20.32**4.7★679 rev](https://www.amazon.com/dp/B0CHRBZRS8) [5**QBUC for Subaru Key Fob Cover With Keychain Soft TPU Protection Case Compatible with 2008-2019 Subaru Ascent BRZ Crosstrek Forester Impreza Legacy Outback Solterra WRX STI XV(Gold Trim Green)**QBUC**$13.60**4.6★352 rev](https://www.amazon.com/dp/B0CWTXN651)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Windshield Sun Shade for Subaru Crosstrek 2018-2026 Car Front Window Covers Sun Visor Protector Foldable Blocks UV Rays Sunshade Custom Fit for Subaru Crosstrek Accessories**JHGFVC**$20.06**21 rev4mo ago](https://www.amazon.com/dp/B0GK13CSGD) [**Window Visors Rain Guards for 2024 2025 2026 Subaru Crosstrek & Subaru Impreza Out-Channel Window Vent Wind Deflectors Visors Shades for 24 25 26 Crosstrek/Impreza**YQAUTEC**$35.66**11,699 rev9mo ago](https://www.amazon.com/dp/B0FT7QTZGP) [**3Pcs Center Console Organizer Compatible with Subaru Crosstrek Wilderness 2026 2025 2024 Impreza Interior Accessories - Center Console Storage Box Tray & Cup Holder Liner Insert**Qlhshop**$37.99**8 rev10mo ago](https://www.amazon.com/dp/B0FPF4HZJQ) [**Wireless Charging Protective Pad For Subaru Crosstrek 2026 2025 2024 Car Accessories Wireless Charger Anti-Slip Mat Cordless Charger Heat Insulating Silicone Material Non Slip Waterproof Easy to Clean**WBLATP**$13.77**261 rev1y ago](https://www.amazon.com/dp/B0FCFQKP4Y) [**AZZIGO Screen Protector For 2024 2025 2026 Subaru Crosstrek (Premium/Sport/Limited/Wilderness) 11.6-inch Multimedia Touchscreen 9H PET Ultra Tough High Clear**AZZIGO**$17.54**151 rev1y ago](https://www.amazon.com/dp/B0DP43ZCBT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QBUC for Subaru Key Fob Cover With Keychain Soft TPU Protection Case Compatible with 2008-2019 Subaru Ascent BRZ Crosstrek Forester Impreza Legacy Outback Solterra WRX STI XV(Gold Trim Green)**QBUC**$13.60**4.6★**▲ 190%**](https://www.amazon.com/dp/B0CWTXN651) [**Windshield Sun Shade for Subaru Crosstrek 2018-2026 Car Front Window Covers Sun Visor Protector Foldable Blocks UV Rays Sunshade Custom Fit for Subaru Crosstrek Accessories**JHGFVC**$20.06**4.3★**▲ 185%**](https://www.amazon.com/dp/B0GK13CSGD) [**Cacacar for Subaru Forester Outback Key Fob Cover with Keychain for Forester Outback BRZ Legacy CrossTrek Premium Soft TPU 360 Degree Protection Key Case Remote Key Holder (Size B-Green)**Cacacar**$12.71**4.6★**▲ 114%**](https://www.amazon.com/dp/B0B4P1CBNT) [**Cacacar for Subaru Key Fob Cover with Keychain for Forester Outback BRZ Legacy CrossTrek Premium Soft TPU 360 Degree Protection Key Case Remote Key Holder (Size B-Grey)**Cacacar**$12.64**4.6★**▲ 110%**](https://www.amazon.com/dp/B0B4NZCCFH) [**Window Visors Rain Guards for 2024 2025 2026 Subaru Crosstrek & Subaru Impreza Out-Channel Window Vent Wind Deflectors Visors Shades for 24 25 26 Crosstrek/Impreza**YQAUTEC**$35.66**4.0★**▲ 92%**](https://www.amazon.com/dp/B0FT7QTZGP)
**~~View all trending →~~**
## **What buyers say about subaru impreza**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“perfect match”*
**Quality-Overall**12%
*“Excellent Product”*
**Assembly/Installation**9%
*“installation was easy”*
**Advertised Vs Actual Product**7%
*“Just like the picture”*
**Value For Money**5%
*“Well worth the price”*
**Efficiency**4%
*“Works beautifully”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Cleaning**3%
*“are very helpful to keep it clean”*
**Durability**2%
*“Durable material”*
**Storage Capacity**2%
*“well designed to maximize the storage capacity”*
### **What buyers complain about **
**Size-Overall**28%
*“Too short”*
**Compatibility-Overall**8%
*“It does not work in my car”*
**Quality-Overall**5%
*“Cheap low quality”*
**Assembly/Installation**4%
*“No installation instructions included”*
**Value For Money**4%
*“Though its very costly”*
**Functionality-Overall**3%
*“Didn't work well for me”*
**Grip**3%
*“Doesn't stay in place”*
**Durability**3%
*“Breaks easily”*
**Ease Of Use**3%
*“A little hard to get it into position”*
**Advertised Vs Actual Product**2%
*“Not like the picture”*
### **Top return reasons **
**Size-Overall**59%
**Compatibility-Overall**10%
**Width**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Material Quality**2%
**Value For Money**1%
**Color**1%
**Quality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is subaru impreza profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 87 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the subaru impreza niche?**
- 61 brands and 81 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in subaru impreza?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 3.2%.
- **What does it cost to enter the subaru impreza niche?**
- Listings span $6.22–$228.55; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 3,962 reviews — the moat a new listing must climb.
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