---
title: "Subaru Forester Floor Mats — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/subaru-forester-floor-mats"
last_updated: "2026-08-09T15:09:47.154Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 8K searches/yr · $88.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 8K searches/yr · $88.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Subaru Forester Floor Mats — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **subaru forester floor mats**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 12Conversion 11Competition 75Returns 26Price range 45Avg price 79Brand share 86Review moat 23Quality gap 28
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$88.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Okay****$31.60–$182.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,100.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 8K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, subaru forester floor mats is a $7K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subaru forester floor mats market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$22K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#667**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **18.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**49%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 100%
**Open market**
**44%**
- LASFIT16% - Binmotor9% - Motor Trend8% - 3W8% - Runine8% - CAR PASS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -26.3% search growth over the last 90 days.
250150Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/automotive/subaru-forester-floor-mats/trend)
## **Top subaru forester floor mats search terms**
- **subaru forester floor mats**7K/yr-28.0%1.0% conv. - **2023 subaru forester floor mats**1K/yr-25.6%2.7% conv. - **2023 subaru forester all weather floor mats**435/yr+5.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/subaru-forester-floor-mats/search-terms)
## **Top subaru forester floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1966%$3939%$58912%$7851101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Binmotor Floor Mats & Cargo Liner Set for Subaru Forester 2019-2024 Custom Fit TPE All Weather Vehicle Mats**Binmotor**$103.61**4.7★1,311 rev](https://www.amazon.com/dp/B0CH4F7FHS) [2**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories**Motor Trend**$33.75**4.3★125,528 rev](https://www.amazon.com/dp/B01A5TLGJ4) [3**3W Floor Mats for Subaru Forester 2019-2023 2024 Custom Fit TPE All Weather Floor Liners 1st & 2nd Row Full Set Car Accessories**3W**$110.08**4.7★832 rev](https://www.amazon.com/dp/B0C23ZL7JC) [4**Floor Mats for Subaru Forester 2019-2024 Carbon Fiber Accessories TPE All Weather Protection Floor Mats Custom Fit Car Floor Liners Set**Runine**$114.87**4.6★151 rev](https://www.amazon.com/dp/B0FK4VYPQ8) [5**CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black**CAR PASS**$31.60**4.3★1,198 rev](https://www.amazon.com/dp/B0DRY4ZRYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUMWAY Floor Mats for Subaru Forester 2026 2025 (Not for Hybrid & Wilderness) TPE All Weather Floor Liners Door Sill Guards for Forester Base Premium Sport Limited Touring Accessories**LUMWAY**$59.62**4 rev3mo ago](https://www.amazon.com/dp/B0GSQ6YR6V) [**Mixsuper Forester Floor mats-Floor mat for Subaru Forester 2019-2024 All Weather TPE Rubber Floor Liners Protection for Forester Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$76.56**980 rev4mo ago](https://www.amazon.com/dp/B0GQTGDQ82) [**Floor Mats for Subaru Forester 2019-2024 Carbon Fiber Accessories TPE All Weather Protection Floor Mats Custom Fit Car Floor Liners Set**Runine**$114.87**151 rev11mo ago](https://www.amazon.com/dp/B0FK4VYPQ8) [**CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black**CAR PASS**$31.60**1,198 rev1y ago](https://www.amazon.com/dp/B0DRY4ZRYN) [**LASFIT Floor Mats for Subaru Forester 2026 2025 (Only Fit Gas & 2026 Wilderness) All Weather TPE Custom Fit Floor Liners for Forester 2025-2026 Base/Premium/Sport/Limited/Touring Car Mats**LASFIT**$130.42**1,062 rev1y ago](https://www.amazon.com/dp/B0DPZZNZR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixsuper Forester Floor mats-Floor mat for Subaru Forester 2019-2024 All Weather TPE Rubber Floor Liners Protection for Forester Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$76.56**4.7★**▲ 254%**](https://www.amazon.com/dp/B0GQTGDQ82) [**LUMWAY Floor Mats for Subaru Forester 2026 2025 (Not for Hybrid & Wilderness) TPE All Weather Floor Liners Door Sill Guards for Forester Base Premium Sport Limited Touring Accessories**LUMWAY**$59.62**5.0★**▲ 252%**](https://www.amazon.com/dp/B0GSQ6YR6V) [**KIWI MASTER Floor Mats for 2019-2024 Subaru Forester Replace OEM J501SSJ030 All Weather Mat Front & 2nd 2 Row Seat TPE Slush Liners Black**Kiwi Master**$71.93**4.6★**▲ 105%**](https://www.amazon.com/dp/B08DS814ZX) [**CAR PASS Heavy Rubber Car Floor Mats Deep Waterproof Car Mats All Weather Universal Trim-to Fit Automotive Floor Mats for Car SUV Truck Van Durable Floor Liners Solid Black**CAR PASS**$31.60**4.3★**▲ 96%**](https://www.amazon.com/dp/B0DRY4ZRYN) [**LASFIT Floor Mats & Seatback & Cargo Mats for Subaru Forester 2025-2026 (Not Fit Hybrid & 2025 Wilderness) All Weather TPE Custom Fit Floor Liners for Forester 2025-2026 Gas Backrest and Trunk Mat**LASFIT**$182.14**4.5★**▲ 76%**](https://www.amazon.com/dp/B0DPZZBGKB)
**~~View all trending →~~**
## **What buyers say about subaru forester floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“They easily trim-to-fit for a more precise fit”*
**Quality-Overall**15%
*“These mats are excellent quality”*
**Value For Money**9%
*“Excellent value”*
**Ease Of Cleaning**5%
*“clean off easily”*
**Durability**4%
*“They are very durable”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Assembly/Installation**3%
*“Easy install”*
**Material Quality**3%
*“good strong material heavy”*
**Strength**2%
*“Strong and good”*
**Thickness**2%
*“The mats are good quality, theyre thick and they really do look nice”*
### **What buyers complain about **
**Size-Overall**32%
*“way too big”*
**Smell**18%
*“Bad chemical smell”*
**Compatibility-Overall**9%
*“Do not fit”*
**Quality-Overall**6%
*“But not as good as what I expected”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Thickness**2%
*“The material itself is pretty thick”*
**Grip**2%
*“not staying in place”*
**Flatness**1%
*“Will not lay flat next to gas pedal even if you trim it”*
**Value For Money**1%
*“not worth the money”*
**Functionality-Overall**1%
*“air nothing works”*
### **Top return reasons **
**Size-Overall**70%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Quality-Overall**2%
**Smell**2%
**Material Quality**2%
**Width**1%
**Thin**1%
**Functionality-Overall**1%
## **Common questions**
- **Is subaru forester floor mats profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the subaru forester floor mats niche?**
- 15 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in subaru forester floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.
- **When does demand for subaru forester floor mats peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the subaru forester floor mats niche?**
- Listings span $31.60–$182.14; the average listing price is $88.22 (sweet spot $15–$100). The average incumbent carries 8,100 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)