---
title: "Subaru Crosstrek Floor Mats — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/subaru-crosstrek-floor-mats"
last_updated: "2026-08-09T14:14:41.758Z"
locale: en
meta:
description: "Niche score 37/100 · $11K/yr market · 15K searches/yr · $91.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $11K/yr market · 15K searches/yr · $91.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Subaru Crosstrek Floor Mats — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **subaru crosstrek floor mats**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 17Conversion 10Competition 68Returns 31Price range 65Avg price 78Brand share 83Review moat 24Quality gap 28
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$91.24**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$21.42–$142.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,546.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 15K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, subaru crosstrek floor mats is a $11K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subaru crosstrek floor mats market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$46K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#974**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **—flat
**Sellers**
**55**
**Top-5 brand share**
**52%**
Top 20: 99%
**Top-5 click share**
**44%**
Top 20: 92%
**Open market**
**42%**
- AUXKO15% - LASFIT13% - CARTIST9% - Husky Liners7% - Sunsdrew7% - Mixsuper Liner6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -15.0% search growth over the last 90 days.
450350Prime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/subaru-crosstrek-floor-mats/trend)
## **Top subaru crosstrek floor mats search terms**
- **subaru crosstrek floor mats**7K/yr-2.3%1.5% conv. - **subaru impreza floor mats**3K/yr-16.7%1.1% conv. - **crosstrek floor mats**2K/yr-5.5%1.4% conv. - **2023 subaru crosstrek floor mats**2K/yr-47.7%1.7% conv. - **subaru impreza all weather floor mats**1K/yr-9.2%0.8% conv. - **2023 subaru crosstrek all weather floor mats**417/yr-94.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/subaru-crosstrek-floor-mats/search-terms)
## **Top subaru crosstrek floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4478%$89412%$1K16%$2K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Auxko All Weather Floor Mats Fits for Subaru Crosstrek 2024 2025 2026 & Subaru Impreza 2024-2026 TPE Rubber Liners Accessoires All Season Guard Mats for 1st & 2nd Row**AUXKO**$96.36**4.8★271 rev](https://www.amazon.com/dp/B0C6X5W9X3) [2**LASFIT All Weather Floor Mats for Subaru Crosstrek & Impreza 2026 2025 2024 (Non Crosstrek Hybrid) Custom Fit All Season TPE Guard Durable Floor Liners for Subaru Crosstrek & Impreza Car Accessories**LASFIT**$123.84**4.8★1,062 rev](https://www.amazon.com/dp/B0D25W69VL) [3**Sunsdrew TPE All Weather Floor Mats Custom Fit for 2018-2023 Subaru Crosstrek/2017-2023 Impreza Black 4 Pc Set**Sunsdrew**$88.18**4.6★734 rev](https://www.amazon.com/dp/B0B6TR4V6Y) [4**Husky Liners Weatherbeater Floor Mats | Fits 2018 - 2023 Subaru Crosstrek 2017 - 2023 Subaru Impreza | Front & 2nd Row 3-pc Black - 99661**Husky Liners**$128.03**4.6★664 rev](https://www.amazon.com/dp/B06Y3S8Y1X) [5**Crosstrek Floor Mats - Fits for Subaru Crosstrek 2018-2023/2017-2023 Impreza All Weather Floor Mat for Crosstrek Accessories Heavy Duty Rubber Mats Car Accessories**CARTIST**$80.08**4.7★1,481 rev](https://www.amazon.com/dp/B08ZMNP742)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NQOQN Custom Fit Floor Mats for Subaru Crosstrek Gas 2024-2026(Not for Hybrid) All Weather TPE Floor Liners with Trunk Mat & Backrest Protectors Odorless Full Set Interior Accessories**NQOQN**$113.33**39 rev5mo ago](https://www.amazon.com/dp/B0GL17L8P2) [**Bingoliner Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza Gas Trunk Mat and Backrest Mat All Weather TPE Protector for Subaru Crosstrek Accessories**Bingoliner**$118.44**268 rev5mo ago](https://www.amazon.com/dp/B0GJRFS4D7) [**Naibeve Floor Mats for 2018-2023 Subaru Crosstrek & 2017-2023 Impreza (Not for Hybrid)- All Weather Custom for Subaru Crosstrek Floor Mats & Cargo Mat & Backrest Mats Waterproof Interior Accessories**Naibeve**$107.89**262 rev6mo ago](https://www.amazon.com/dp/B0GDZSLQSX) [**Naibeve Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza (Not for Hybrid)- All Weather Custom for Subaru Crosstrek Floor Mats & Cargo Mat & Backrest Mats Waterproof Accessories**Naibeve**$114.89**262 rev6mo ago](https://www.amazon.com/dp/B0GDZC8M78) [**Floor Mats for Subaru Crosstrek 2013-2016-2017 for Subaru Impreza 2012-2016 Front Rear Mats & Cargo Mat TPE Anti-Slip Waterproof Summer Winter Floor Liners Crosstrek Floor Mats Accessories**Vehiwell**$80.64**113 rev7mo ago](https://www.amazon.com/dp/B0G5L9Y2GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NQOQN Custom Fit Floor Mats for Subaru Crosstrek Gas 2024-2026(Not for Hybrid) All Weather TPE Floor Liners with Trunk Mat & Backrest Protectors Odorless Full Set Interior Accessories**NQOQN**$113.33**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GL17L8P2) [**Bingoliner Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza Gas Trunk Mat and Backrest Mat All Weather TPE Protector for Subaru Crosstrek Accessories**Bingoliner**$118.44**4.7★**▲ 289%**](https://www.amazon.com/dp/B0GJRFS4D7) [**BDK Floor Mats 4-Piece All-Weather Car Mat with Universal Fit Design Durable Rubber Car Floor Mats with Capture Ridges Waterproof for Cars Trucks SUV (Black)**BDK**$21.42**4.4★**▲ 186%**](https://www.amazon.com/dp/B0741GVLY6) [**Floor Mats for Subaru Crosstrek 2013-2016-2017 for Subaru Impreza 2012-2016 Front Rear Mats & Cargo Mat TPE Anti-Slip Waterproof Summer Winter Floor Liners Crosstrek Floor Mats Accessories**Vehiwell**$80.64**4.5★**▲ 158%**](https://www.amazon.com/dp/B0G5L9Y2GW) [**Naibeve Floor Mats for 2024 2025 2026 Subaru Crosstrek & Impreza (Not for Hybrid)- All Weather Custom for Subaru Crosstrek Floor Mats & Cargo Mat & Backrest Mats Waterproof Accessories**Naibeve**$114.89**4.6★**▲ 151%**](https://www.amazon.com/dp/B0GDZC8M78)
**~~View all trending →~~**
## **What buyers say about subaru crosstrek floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Fits Like a glove”*
**Quality-Overall**16%
*“The quality of the mats seems pretty good”*
**Value For Money**10%
*“Well worth the price”*
**Durability**4%
*“VERY DURABLE”*
**Ease Of Cleaning**4%
*“Keeps car floor clean”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Strength**2%
*“Strong and sturdy”*
**Assembly/Installation**2%
*“EASY TO INSTALL”*
**Material Quality**2%
*“Good material,”*
**Thickness**2%
*“The mats are good quality, theyre thick and they really do look nice”*
### **What buyers complain about **
**Size-Overall**28%
*“Do not fit”*
**Smell**19%
*“Bad chemical smell”*
**Compatibility-Overall**8%
*“Do not fit”*
**Quality-Overall**6%
*“garbage”*
**Grip**3%
*“not staying in place”*
**Thickness**3%
*“The material itself is pretty thick”*
**Advertised Vs Actual Product**2%
*“Misleading product description”*
**Durability**1%
*“Did not last long”*
**Value For Money**1%
*“Not worth it”*
**Flatness**1%
*“Will not lay flat next to gas pedal even if you trim it”*
### **Top return reasons **
**Size-Overall**69%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**4%
**Smell**3%
**Value For Money**2%
**Material Quality**2%
**Quality-Overall**2%
**Width**1%
**Functionality-Overall**1%
**Thin**1%
## **Common questions**
- **Is subaru crosstrek floor mats profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the subaru crosstrek floor mats niche?**
- 22 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in subaru crosstrek floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.
- **When does demand for subaru crosstrek floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the subaru crosstrek floor mats niche?**
- Listings span $21.42–$142.63; the average listing price is $91.24 (sweet spot $15–$100). The average incumbent carries 5,546 reviews — the moat a new listing must climb.
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