---
title: "Search terms — spray wax - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/spray-wax/search-terms"
last_updated: "2026-07-21T07:16:38.147Z"
locale: en
meta:
  description: "spray wax clears our launch bar: a $1.4M/yr market growing +31.5% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:description": "spray wax clears our launch bar: a $1.4M/yr market growing +31.5% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:title": "Search terms — spray wax - Flapen"
---

# **spray wax**

**Launch it**

A $1.4M/yr market growing +31.5% this quarter with returns at 0.8% — clears our launch bar.

Market size 84Growth 57Conversion 78Competition 80Returns 96Price range 84Avg price 85Brand share 28Review moat 22Quality gap 27

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.12**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 921K searches

**Price range**

**Great****$6.43–$69.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+31.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,138.46**

avg incumbent reviews — the moat a new listing must climb