---
title: "Splash Guard F150 — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/splash-guard-f150"
last_updated: "2026-08-07T15:04:51.720Z"
locale: en
meta:
description: "Niche score 48/100 · $151K/yr market · 66K searches/yr · $91.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $151K/yr market · 66K searches/yr · $91.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Splash Guard F150 — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **splash guard f150**
**Skip it**
Soft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 21Conversion 32Competition 42Returns 83Price range 62Avg price 78Brand share 70Review moat 98Quality gap 37
**Review moat**
**Incredible****38.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$91.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$54.53–$127.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 66K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, splash guard f150 is a $151K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **splash guard f150 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$137K–$183K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#983**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **95%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**32%**
- Xongjojo23% - JISKAIAI15% - JURPLIX10% - YEHERIT8% - Lazenta6% - Biudibo5%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -8.2% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/automotive/splash-guard-f150/trend)
## **Top splash guard f150 search terms**
- **f150 underbody shield**10K/yr-22.8%1.5% conv. - **2021 f150 underbody shield**6K/yr-15.9%3.8% conv. - **2022 f150 splash shield**6K/yr-17.2%4.0% conv. - **ford f150 undercarriage cover**4K/yr+26.4%2.3% conv. - **splash guard f150**6K/yr+3.3%1.1% conv. - **2020 f150 underbody shield**5K/yr+25.6%2.3% conv. - **ford f150 splash shield**4K/yr+6.3%2.2% conv. - **2019 f150 splash shield**3K/yr+0.4%2.9% conv. - **f150 undercarriage splash shield**3K/yr+33.8%2.5% conv. - **f150 splash shield**3K/yr-8.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/splash-guard-f150/search-terms)
## **Top splash guard f150 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$61K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xongjojo Upgraded F150 Engine Splash Shield Under Car Engine Shield Cover Compatible with 2015-2024 F150 with Gasoline Engine (Not Fit Raptor Model & Not Fit 3.0L Diesel) FO1228198 ML3Z7222D**Xongjojo**$75.30**3.9★65 rev](https://www.amazon.com/dp/B0DRR1SM94) [2**Upgrade Manganese Steel Splash Panel Shield Compatible with 2015-2024 Ford F150 with Gasoline Engine (Underbody Panel Not Fit Raptor Model/3.0L Diesel) Front Under Car Engine Lower Cover ML3Z-7222-D**JISKAIAI**$96.38**4.6★32 rev](https://www.amazon.com/dp/B0FJ1H8TFS) [3**JURPLIX Splash Panel Shield Under Diaper Upgraded Manganese Steel Version Compatible with Ford F150 2015-2024 with Gasoline Engine Not Fit Raptor Model/Not Fit 3.0L Diesel Replace # ML3Z-7222-D**JURPLIX**$109.31**4.7★38 rev](https://www.amazon.com/dp/B0FJ2DJNBW) [4**YEHERIT Upgrade Manganese Steel Splash Panel Shield Under Diaper Gas Motor Compatible with 2015-2024 Ford F150 with Gasoline Engine Underbody Panel Not Fit Raptor Model/3.0L Diesel ML3Z-7222-D**YEHERIT**$118.09**4.6★72 rev](https://www.amazon.com/dp/B0F3X82YG5) [5**Lazenta ML3Z-7222-D Front Engine Splash Shield Upgrade Manganese Steel Compatible with 2015-2020 Ford F150 Front Under Car Splash Shield Lower Cover**Lazenta**$93.48**4.4★32 rev](https://www.amazon.com/dp/B0FHKQSXYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Engine Splash Shield Skid Plate Compatible with 2015-2024 Ford F150 Gas Models Upgraded 1.3mm Manganese Steel Underbody Lower Cover Replaces ML3Z-7222-D JL3Z-7222-C Not Fit Raptor or 3.0L Diesel**LOTMOVE**$89.56**6 rev2mo ago](https://www.amazon.com/dp/B0GXKG4ZDX) [**Engine Splash Shield Underbody Compatible with 2015-2024 F150 Gasoline**Zafusoko**$96.43**5 rev3mo ago](https://www.amazon.com/dp/B0GWL7ZTRW) [**Engine Splash Shield Under Car Engine Shield Cover Compatible with Ford F150 2015-2024 Not Fit Raptor Engine Case Splash Guards Lower Engine Cover Accessories Fits FO1228198C ML3Z7222D ML3Z-7222-D**JARSPAXL**$87.36**3 rev5mo ago](https://www.amazon.com/dp/B0GJTWWYMZ) [**NOOYEESMO ML3Z-7222-D Engine Splash Shield Manganese Steel Compatible with 2015-2020 F150 Front Engine Splash Shield Under Cover Upgrade**NOOYEESMO**$87.42**7 rev5mo ago](https://www.amazon.com/dp/B0GH4F3KTY) [**Upgrade ML3Z-7222-D Manganese Steel Engine Splash Shield Under Car Engine Shield Cover Compatible with 2015-2024 F150 with Gasoline Engine (Not Fit Raptor Model & Not Fit 3.0L Diesel) JL3Z-7222-C**Xongjojo**$117.41**3 rev5mo ago](https://www.amazon.com/dp/B0GGGZLPNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Engine Splash Shield Skid Plate Compatible with 2015-2024 Ford F150 Gas Models Upgraded 1.3mm Manganese Steel Underbody Lower Cover Replaces ML3Z-7222-D JL3Z-7222-C Not Fit Raptor or 3.0L Diesel**LOTMOVE**$89.56**5.0★**▲ 196%**](https://www.amazon.com/dp/B0GXKG4ZDX) [**Engine Splash Shield Underbody Compatible with 2015-2024 F150 Gasoline**Zafusoko**$96.43**5.0★**▲ 196%**](https://www.amazon.com/dp/B0GWL7ZTRW) [**NOOYEESMO ML3Z-7222-D Engine Splash Shield Manganese Steel Compatible with 2015-2020 F150 Front Engine Splash Shield Under Cover Upgrade**NOOYEESMO**$87.42**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GH4F3KTY) [**Engine Splash Shield Under Car Engine Shield Cover Compatible with Ford F150 2015-2024 Not Fit Raptor Engine Case Splash Guards Lower Engine Cover Accessories Fits FO1228198C ML3Z7222D ML3Z-7222-D**JARSPAXL**$87.36**5.0★**▲ 141%**](https://www.amazon.com/dp/B0GJTWWYMZ) [**Upgrade ML3Z-7222-D Manganese Steel Engine Splash Shield Under Car Engine Shield Cover Compatible with 2015-2024 F150 with Gasoline Engine (Not Fit Raptor Model & Not Fit 3.0L Diesel) JL3Z-7222-C**Xongjojo**$117.41**5.0★**▲ 124%**](https://www.amazon.com/dp/B0GGGZLPNW)
**~~View all trending →~~**
## **What buyers say about splash guard f150**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“It fit as it was supposed to”*
**Assembly/Installation**17%
*“Easy assembly,”*
**Quality-Overall**13%
*“Great product, great seller”*
**Value For Money**7%
*“Worth it”*
**Strength**3%
*“This shield is a lot sturdier”*
**Durability**2%
*“It will easily last as long as the truck”*
**Material Quality**2%
*“Easy replacement and nice material”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Mounting**2%
*“I especially like the included captive screws”*
**Drop/Impact Protection**2%
*“provide better protection for expensive stuff”*
### **What buyers complain about **
**Size-Overall**13%
*“too big”*
**Durability**11%
*“already hanging down after only 4 months”*
**Mounting**6%
*“Bolts need a larger clamp”*
**Material Quality**5%
*“This is made of the same cheap material”*
**Quality-Overall**5%
*“It is a cheap, very thin and flimsy item”*
**Defective Material/Parts**3%
*“hardware didn't fit”*
**Value For Money**3%
*“Overpriced for what you get”*
**Assembly/Installation**3%
*“which made installation frustrating”*
**Thickness**3%
*“Thin”*
**Metal Quality**3%
*“Black fiber not metal”*
### **Top return reasons **
**Size-Overall**19%
**Defective Material/Parts**14%
**Compatibility-Overall**12%
**Mounting**10%
**Material Quality**9%
**Advertised Vs Actual Product**8%
**Windshield Issues**8%
**Value For Money**4%
**Assembly/Installation**2%
**Weight Heavy**2%
## **Common questions**
- **Is splash guard f150 profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 20 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the splash guard f150 niche?**
- 18 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in splash guard f150?**
- Top complaints mined from reviews: Size-Overall, Durability, Mounting. The return rate is 1.6%.
- **What does it cost to enter the splash guard f150 niche?**
- Listings span $54.53–$127.46; the average listing price is $91.25 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
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