---
title: "Spark Plugs Motorcraft — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/spark-plugs-motorcraft"
last_updated: "2026-08-06T15:17:21.080Z"
locale: en
meta:
description: "Niche score 33/100 · $21K/yr market · 63K searches/yr · $59.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $21K/yr market · 63K searches/yr · $59.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spark Plugs Motorcraft — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **spark plugs motorcraft**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 13Conversion 7Competition 60Returns 37Price range 54Avg price 90Brand share 24Review moat 73Quality gap 33
**Avg price**
**Great****$59.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****573.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.83–$161.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 63K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, spark plugs motorcraft is a $21K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spark plugs motorcraft market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**45**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 84%
**Open market**
**7%**
- Motorcraft44% - Ford24% - MAS15% - OVERSTOCKDIRECT4% - A-Premium3% - ENA3% - Open — no brand owns it (5 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -24.7% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/automotive/spark-plugs-motorcraft/trend)
## **Top spark plugs motorcraft search terms**
- **spark plugs motorcraft**18K/yr-24.5%0.9% conv. - **ford f150 spark plugs**6K/yr-26.8%0.5% conv. - **motor craft spark plug**5K/yr-3.2%0.4% conv. - **f150 spark plugs**7K/yr-26.3%1.2% conv. - **ford motorcraft spark plugs**5K/yr+20.6%0.2% conv. - **ford oem spark plugs**8K/yr-19.3%0.5% conv. - **motorcraft spark plug**4K/yr-10.9%1.7% conv. - **ford spark plugs**3K/yr+10.7%0.4% conv. - **motorcraft spark plugs f150**7K/yr-76.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/spark-plugs-motorcraft/search-terms)
## **Top spark plugs motorcraft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Motorcraft SP548 Spark Plug Set of 8 For Ford Mustang F-150 2011-2017**Ford**$45.76**4.7★743 rev](https://www.amazon.com/dp/B07SYQ1RFM) [2**Motorcraft Spark Plug - SP589**Motorcraft**$7.41**4.6★120 rev](https://www.amazon.com/dp/B09SM1D4D3) [3**Pack of 8 Genuine Motorcraft Spark Plug SP-479 AGSF22WM**Motorcraft**$41.43**4.7★2,959 rev](https://www.amazon.com/dp/B00TE9A54Y) [4**Pack of 8 Genuine Motorcraft Spark Plug SP-493 AGSF32PM**Motorcraft**$44.33**4.7★2,314 rev](https://www.amazon.com/dp/B00TEABVQY) [5**MAS Set of 8 Ignition Coil DG508 & Motorcraft Spark Plug SP479 Compatible with Ford 5.4L V8 Expedition F-150 F-250 Super Duty Expedition Lincoln Navigator AGSF22WM**MAS**$92.42**4.5★5,613 rev](https://www.amazon.com/dp/B073ZPP2SK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6**MAS**$121.69**6 rev1y ago](https://www.amazon.com/dp/B0F4VLG4GY) [**MAS Set of 6 Ignition Coil Pack & 6Pcs Motorcraft Platinum Spark Plug SP589 Compatible with Lincoln MKS MKT MKX MKZ Ford Edge Flex Fusion Taurus 3.7 3.5 V6 Replacement for UF553 5C1652 DG520**MAS**$122.70**88 rev2y ago](https://www.amazon.com/dp/B0CP6Z48X8) [**A-Premium Iridium Platinum Spark Plugs Compatible with Ford F-150 2011-2019 Explorer 2013-2019 Transit-150 Transit-250 Transit-350 Transit-350 HD Taurus Expedition Flex Pack of 6**A-Premium**$26.85**215 rev2y ago](https://www.amazon.com/dp/B0CH17YQYC) [**Motorcraft Spark Plug - SP589**Motorcraft**$7.41**120 rev4y ago](https://www.amazon.com/dp/B09SM1D4D3) [**OverstockDirect Genuine OEM SP530X Iridium Spark Plugs (4 pack) AYFS32YRX**OVERSTOCKDIRECT**$43.54**159 rev4y ago](https://www.amazon.com/dp/B087D7W9MZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6**MAS**$121.69**3.3★**▲ 329%**](https://www.amazon.com/dp/B0F4VLG4GY) [**BOSCH 96315 OE Fine Wire Double Iridium Spark Plug - Advanced Original Equipment Technology with 4X Life - Pack of 4**Bosch**$31.11**4.6★**▲ 134%**](https://www.amazon.com/dp/B07F4YV32K) [**8 New Motorcraft Spark plugs SP509# HJFS24FP Ford Lincoln**Motorcraft**$71.51**4.6★**▲ 109%**](https://www.amazon.com/dp/B003RDKDKY) [**Set of 6 Ignition Coil Pack Iridium Spark Plug 3.5 EcoBoost V6 Compatible with Ford F150 F-150 Flex Taurus Explorer Lincoln MKS MKT 2011 2012 2013 2014 2015 2016 2017 3.5L Turbo for DG549 SP534**ENA**$136.23**4.5★**▲ 97%**](https://www.amazon.com/dp/B08DK8DQ46) [**A-Premium Iridium Platinum Spark Plugs Compatible with Ford F-150 2011-2019 Explorer 2013-2019 Transit-150 Transit-250 Transit-350 Transit-350 HD Taurus Expedition Flex Pack of 6**A-Premium**$26.85**4.6★**▲ 94%**](https://www.amazon.com/dp/B0CH17YQYC)
**~~View all trending →~~**
## **What buyers say about spark plugs motorcraft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Worth it”*
**Quality-Overall**20%
*“Excellent product vehicle is”*
**Size-Overall**13%
*“Correct fit”*
**Advertised Vs Actual Product**9%
*“Works as intended”*
**Socket/Port/Plug**9%
*“Good plugs”*
**Efficiency**6%
*“Works well”*
**Assembly/Installation**6%
*“Easy to install”*
**Durability**3%
*“Reliable”*
**Correct Contents**3%
*“Good Parts”*
**Maintenance And Repair**2%
*“Car repair”*
### **What buyers complain about **
**Quality-Overall**18%
*“Poor handling of product”*
**Size-Overall**11%
*“Too tall to fit under fuel rail”*
**Durability**9%
*“Didnt last”*
**Product Condition**7%
*“used and broken”*
**Value For Money**7%
*“Injectors are expensive”*
**Socket/Port/Plug**7%
*“2 of the plugs were defective”*
**Compatibility-Overall**7%
*“Did not fit 2010 4.6 L V8”*
**Advertised Vs Actual Product**5%
*“They don't look anything like the picture”*
**Defective Material/Parts**4%
*“Car parts”*
**Fuel Efficiency**3%
*“would shudder when you got on the gas”*
### **Top return reasons **
**Size-Overall**39%
**Compatibility-Overall**20%
**Defective Material/Parts**10%
**Product Condition**6%
**Functionality-Overall**5%
**Socket/Port/Plug**5%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Maintenance And Repair**1%
**Motor Issues**1%
## **Common questions**
- **Is spark plugs motorcraft profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 35 tracked products. 90-day search growth is -24.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the spark plugs motorcraft niche?**
- 11 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in spark plugs motorcraft?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.
- **What does it cost to enter the spark plugs motorcraft niche?**
- Listings span $4.83–$161.70; the average listing price is $59.56 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.
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