---
title: "Silicone License Plate Frame — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/silicone-license-plate-frame"
last_updated: "2026-08-09T13:43:15.160Z"
locale: en
meta:
description: "Niche score 42/100 · $202K/yr market · 247K searches/yr · $10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $202K/yr market · 247K searches/yr · $10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone License Plate Frame — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone license plate frame**
**Skip it**
A deep review moat (9,482 avg reviews) — this niche doesn't clear our bar today.
Market size 40Growth 52Conversion 78Competition 30Returns 61Price range 35Avg price 39Brand share 25Review moat 22Quality gap 27
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$202K**
$202K/yr · 247K searches
**Avg price**
**Okay****$10.63**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.93–$19.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****9,481.81**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silicone license plate frame is a $202K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone license plate frame market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$213K–$266K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**5%**
- Aujen49% - Rightcar Solutions22% - QiqaMole7% - JOKIT6% - XCLPF6% - ZOMETUO4% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
6K4KSpike '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/silicone-license-plate-frame/trend)
## **Top silicone license plate frame search terms**
- **silicone license plate frame**114K/yr+12.1%7.6% conv. - **silicone license plate frames**17K/yr+299.3%5.8% conv. - **rubber license plate frame**22K/yr+15.1%10.1% conv. - **silicone license plate holder**20K/yr-11.2%6.5% conv. - **black silicone license plate frame**13K/yr+34.4%10.4% conv. - **silicone license plate frame 2 pack**10K/yr+63.1%9.6% conv. - **license plate frames silicone**11K/yr-0.3%5.2% conv. - **license plate frame silicone**8K/yr-0.6%5.7% conv. - **silicone license plate**6K/yr+19.6%8.0% conv. - **rubber license plate holder**6K/yr+23.7%7.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/silicone-license-plate-frame/search-terms)
## **Top silicone license plate frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$61K40%$81K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories**Aujen**$11.05**4.7★33,483 rev](https://www.amazon.com/dp/B07YZFM2FQ) [2**Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 1 Pack**Rightcar Solutions**$10.01**4.6★16,985 rev](https://www.amazon.com/dp/B07CV5PLFM) [3**Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)**Aujen**$7.35**4.7★33,483 rev](https://www.amazon.com/dp/B07X5XCYX7) [4**Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal**Aujen**$9.35**4.6★6,456 rev](https://www.amazon.com/dp/B0BNPV2VTZ) [5**2 Pack Silicone License Plate Frames Black Car Plate Frame Holder Universal US Front & Rear Truck Frame Protector Mounting Kit Accessories Rust Proof Rattle Proof Weather Proof (Black)**JOKIT**$8.54**4.6★415 rev](https://www.amazon.com/dp/B0FDL9YYN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pack Premium Matte Black Silicone License Plate Frames License Plate Holder ZOMETUO Universal Car License Plate Frame Cover for Women/Man Brackets Rust-Proof Weather & Rattle-Proof**ZOMETUO**$7.00**93 rev5mo ago](https://www.amazon.com/dp/B0GL7QDXNZ) [**GaRhomxy Silicone License Plate Frames 2 Pack Black License Plate Frame Easy to Install Universal US License Plate Holder Rust Proof Weatherproof & Rattle-Proof Car Exterior Accessories**GaRhomxy**$9.34**91 rev9mo ago](https://www.amazon.com/dp/B0FSCZRDYP) [**License Plate Anti Rattle Pads 2 Pack - EVA Foam Shockproof Padding for Noise Reduction & Protection Universal Fit 12x6 US Cars/SUVs (Pads)**NJNYLLC**$9.20**59 rev12mo ago](https://www.amazon.com/dp/B0FH8ZWRW2) [**2 Pack Silicone License Plate Frames Black Car Plate Frame Holder Universal US Front & Rear Truck Frame Protector Mounting Kit Accessories Rust Proof Rattle Proof Weather Proof (Black)**JOKIT**$8.54**415 rev1y ago](https://www.amazon.com/dp/B0FDL9YYN2) [**Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 2 Pack**Rightcar Solutions**$19.82**16,985 rev2y ago](https://www.amazon.com/dp/B0CJPCQTMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pack Premium Matte Black Silicone License Plate Frames License Plate Holder ZOMETUO Universal Car License Plate Frame Cover for Women/Man Brackets Rust-Proof Weather & Rattle-Proof**ZOMETUO**$7.00**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GL7QDXNZ) [**GaRhomxy Silicone License Plate Frames 2 Pack Black License Plate Frame Easy to Install Universal US License Plate Holder Rust Proof Weatherproof & Rattle-Proof Car Exterior Accessories**GaRhomxy**$9.34**4.4★**▲ 123%**](https://www.amazon.com/dp/B0FSCZRDYP) [**Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear White 1 Pack**Rightcar Solutions**$9.82**4.6★**▲ 41%**](https://www.amazon.com/dp/B07CV4G3XG) [**License Plate Anti Rattle Pads 2 Pack - EVA Foam Shockproof Padding for Noise Reduction & Protection Universal Fit 12x6 US Cars/SUVs (Pads)**NJNYLLC**$9.20**4.6★**▲ 37%**](https://www.amazon.com/dp/B0FH8ZWRW2) [**Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 2 Pack**Rightcar Solutions**$19.82**4.6★**▲ 24%**](https://www.amazon.com/dp/B0CJPCQTMG)
**~~View all trending →~~**
## **What buyers say about silicone license plate frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“easy to fit”*
**Quality-Overall**16%
*“Excellent Product”*
**Assembly/Installation**12%
*“Smooth install”*
**Advertised Vs Actual Product**9%
*“Exactly what I expected”*
**Value For Money**6%
*“Excellent value”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**3%
*“Flexible and durable”*
**Paint Quality**3%
*“Great Paint protection”*
**Design-Overall**3%
*“Looks sleek”*
**Efficiency**2%
*“Works fine for our new Toyota”*
### **What buyers complain about **
**Size-Overall**18%
*“Did not fit”*
**Mounting**8%
*“Screws were not included”*
**Thickness**5%
*“Thin rubber”*
**Quality-Overall**5%
*“Not the best quality”*
**Ease Of Use**4%
*“super hard to put on”*
**Material Quality**4%
*“Material felt cheap”*
**Advertised Vs Actual Product**4%
*“DOES NOT FIT AS ADVERTISED”*
**Strength**4%
*“Seem Flimsy”*
**Assembly/Installation**3%
*“Ripped on installation”*
**Rusts/Corrodes**2%
*“Okay, screw rust”*
### **Top return reasons **
**Size-Overall**39%
**Compatibility-Overall**9%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Strength**5%
**Mounting**5%
**Value For Money**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Assembly/Installation**2%
## **Common questions**
- **Is silicone license plate frame profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the silicone license plate frame niche?**
- 10 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in silicone license plate frame?**
- Top complaints mined from reviews: Size-Overall, Mounting, Thickness. The return rate is 2.6%.
- **When does demand for silicone license plate frame peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silicone license plate frame niche?**
- Listings span $5.93–$19.82; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 9,482 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)