---
title: "Shurflo — $841K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/shurflo"
last_updated: "2026-08-09T13:39:30.993Z"
locale: en
meta:
description: "Niche score 49/100 · $841K/yr market · 138K searches/yr · $81.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $841K/yr market · 138K searches/yr · $81.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shurflo — $841K/yr Amazon US Niche (2026) - Flapen"
---
# **shurflo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 68Conversion 77Competition 4Returns 63Price range 72Avg price 82Brand share 0Review moat 45Quality gap 35
**Avg price**
**Great****$81.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$841K**
$841K/yr · 138K searches
**Price range**
**Good****$43.09–$122.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+49.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,963.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, shurflo is a $841K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shurflo market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#537**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- SHURFLO49% - 00033% - PowerMax16% - ECO-WORTHY3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/shurflo/trend)
## **Top shurflo search terms**
- **shurflo rv water pump**23K/yr+44.5%4.7% conv. - **shurflo 4008-101-a65 rv water pump**22K/yr+56.4%10.5% conv. - **shurflo water pump**15K/yr+50.5%1.7% conv. - **shurflo 4008-101-a65**10K/yr+59.8%10.9% conv. - **shurflo 4008**9K/yr+39.8%5.9% conv. - **shurflo pump**7K/yr+65.1%1.0% conv. - **shurflo water pump 12v**13K/yr+15.5%2.5% conv. - **shurflo**9K/yr+31.6%1.6% conv. - **sureflow 12 volt water pump rv**7K/yr+34.5%4.6% conv. - **pentair shurflo 4008-101-a65**4K/yr+146.5%10.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/shurflo/search-terms)
## **Top shurflo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$84K20%$168K30%$252K40%$337K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V**SHURFLO**$70.06**4.7★2,882 rev](https://www.amazon.com/dp/B010TKMCEM) [2**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**4.6★941 rev](https://www.amazon.com/dp/B08THZ1PQB) [3**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**4.4★37 rev](https://www.amazon.com/dp/B0CQ9VGBQR) [4**PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump**SHURFLO**$87.27**4.6★2,330 rev](https://www.amazon.com/dp/B002XM5G70) [5**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**4.3★445 rev](https://www.amazon.com/dp/B0BVMDL77Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**37 rev2y ago](https://www.amazon.com/dp/B0CQ9VGBQR) [**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**445 rev3y ago](https://www.amazon.com/dp/B0BVMDL77Y) [**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**941 rev5y ago](https://www.amazon.com/dp/B08THZ1PQB) [**PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V**SHURFLO**$70.06**2,882 rev11y ago](https://www.amazon.com/dp/B010TKMCEM) [**PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems**SHURFLO**$122.38**500 rev17y ago](https://www.amazon.com/dp/B00E5UV0W8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**4.4★**▲ 201%**](https://www.amazon.com/dp/B0CQ9VGBQR) [**PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump**SHURFLO**$87.27**4.6★**▲ 76%**](https://www.amazon.com/dp/B002XM5G70) [**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**4.6★**▲ 69%**](https://www.amazon.com/dp/B08THZ1PQB) [**PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems**SHURFLO**$122.38**4.6★**▲ 37%**](https://www.amazon.com/dp/B00E5UV0W8) [**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**4.3★**▲ 15%**](https://www.amazon.com/dp/B0BVMDL77Y)
**~~View all trending →~~**
## **What buyers say about shurflo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**16%
*“Easy installation”*
**Pressure**12%
*“has very good pressure”*
**Size-Overall**11%
*“Exact fit”*
**Noise Level**11%
*“Easy to plumb quiet”*
**Quality-Overall**9%
*“the Ecoworthy appears to be just as reliable”*
**Value For Money**9%
*“I also like the price very affordable”*
**Advertised Vs Actual Product**8%
*“it worked as advertised”*
**Efficiency**4%
*“This new pump is working well”*
**Ease Of Use**4%
*“EASY PEASY”*
**Leak-Proof**3%
*“There were no leaks”*
### **What buyers complain about **
**Durability**22%
*“failed soon after”*
**Leak-Proof**16%
*“Temperamental and leaky”*
**Functionality-Overall**15%
*“Didnt work”*
**Noise Level**13%
*“Very loud”*
**Size-Overall**6%
*“It was too small for needs so thinking easy return”*
**Material Quality**5%
*“then it breaks because of cheap material”*
**Advertised Vs Actual Product**4%
*“The threads on this pump are advertised as 1/2 NPT - they are not”*
**Value For Money**4%
*“Not worth the money”*
**Assembly/Installation**3%
*“Will have to splice it back together”*
**Quality-Overall**2%
*“Can they make things with quality anymore”*
### **Top return reasons **
**Functionality-Overall**18%
**Defective Material/Parts**16%
**Size-Overall**9%
**Product Condition**8%
**Leak-Proof**7%
**Compatibility-Overall**6%
**Connectivity-Overall**5%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Filtration**2%
## **Common questions**
- **Is shurflo profitable to sell on Amazon United States?**
- The niche generates $841K/yr across 7 tracked products. 90-day search growth is +49.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the shurflo niche?**
- 4 brands and 30 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shurflo?**
- Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 2.5%.
- **When does demand for shurflo peak?**
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the shurflo niche?**
- Listings span $43.09–$122.38; the average listing price is $81.50 (sweet spot $15–$100). The average incumbent carries 1,963 reviews — the moat a new listing must climb.
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