---
title: "Trend — shift knob - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/shift-knob/trend"
last_updated: "2026-08-09T18:13:09.173Z"
locale: en
meta:
  description: "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shift knob - Flapen"
---

# **shift knob**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 24Conversion 6Competition 95Returns 34Price range 84Avg price 85Brand share 96Review moat 70Quality gap 76

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.14**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.65–$69.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****688.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$188K**

$188K/yr · 2.1M searches

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend