---
title: "S&b Air Filter — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/s-b-air-filter"
last_updated: "2026-08-09T17:01:48.449Z"
locale: en
meta:
description: "Niche score 41/100 · $255K/yr market · 254K searches/yr · $92.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $255K/yr market · 254K searches/yr · $92.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S&b Air Filter — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **s&b air filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 29Conversion 14Competition 64Returns 95Price range 19Avg price 78Brand share 0Review moat 46Quality gap 24
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$92.76**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$255K**
$255K/yr · 254K searches
**Review moat**
**Okay****1,884.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$17.40–$457.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, s&b air filter is a $255K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s&b air filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$278K–$371K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,735**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**134**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**0%**
- S&B35% - aFe Power33% - K&N25% - LOYALGLORY5% - FILTERWEARS2%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +3.4% search growth over the last 90 days.
5K4KAug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/s-b-air-filter/trend)
## **Top s&b air filter search terms**
- **s&b air filter**55K/yr+2.9%0.3% conv. - **afe power**38K/yr-3.8%0.3% conv. - **afe air filter**25K/yr+27.2%0.5% conv. - **afe**33K/yr-19.0%0.1% conv. - **s&b air filter cleaning kit**16K/yr+16.5%7.0% conv. - **s&b filter**13K/yr+7.0%0.2% conv. - **s&b cold air intake filter**8K/yr+27.4%0.4% conv. - **s&b air filter replacement**7K/yr+20.5%0.1% conv. - **5 inch air filter**7K/yr-3.3%2.7% conv. - **s and b air filter**9K/yr+20.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/s-b-air-filter/search-terms)
## **Top s&b air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$25K15%$38K20%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**S&B Filters 88-0008 Precision II Cleaning & Oil Kit (Red Oil)**S&B**$47.94**4.7★1,358 rev](https://www.amazon.com/dp/B007ANWAO4) [2**S&B Filters 88-0009 Precision II Cleaning & Oil Kit (Blue Oil)**S&B**$47.26**4.7★1,358 rev](https://www.amazon.com/dp/B007ANWB3O) [3**Magnum FORCE Intake Replacement Air Filter w/Pro DRY S Media 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H**aFe Power**$95.06**4.6★153 rev](https://www.amazon.com/dp/B00HMOJQKC) [4**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 5.5 In Flange Length: 1 In Shape: Round Tapered RU-5147**K&N**$56.19**4.7★328 rev](https://www.amazon.com/dp/B000FGCZIY) [5**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Shape: Round Tapered RU-2800**K&N**$56.50**4.7★298 rev](https://www.amazon.com/dp/B00029WZWA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter**LOYALGLORY**$69.38**13 rev10mo ago](https://www.amazon.com/dp/B0FQC23MFC) [**K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK**K&N**$60.85**9 rev3y ago](https://www.amazon.com/dp/B0C8BHDV2L) [**aFe Power Air Filter Cleaner: 32oz Spray Bottle Restores Non-Oiled Engine Air Filter Performance #90-10601**aFe Power**$27.33**200 rev6y ago](https://www.amazon.com/dp/B089Y1M9K4) [**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 4 In Filter Height: 7.5 In Flange Length: 1.5 In Shape: Oval Tapered RE-1040**K&N**$86.54**104 rev6y ago](https://www.amazon.com/dp/B086NL9BZK) [**S&B Filters 75-5075-1 Cold Air Intake For 2011-2016 Chevy/GMC Duramax 6.6L (Oiled Cleanable 8-ply Cotton Filter)**S&B**$457.31**184 rev8y ago](https://www.amazon.com/dp/B07CNBD2LK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**S&B Filters KF-1037D High Performance Replacement Filter (Dry Extendable)**S&B**$160.27**4.7★**▲ 255%**](https://www.amazon.com/dp/B00HYIKIR6) [**Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter**LOYALGLORY**$69.38**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FQC23MFC) [**aFe POWER Momentum GT Cold Air Intake System w/Pro DRY S Filter #51-76205-1 Black**aFe Power**$394.97**4.6★**▲ 70%**](https://www.amazon.com/dp/B077KZD48T) [**S&B Filters KF-1037 High Performance Replacement Filter (Oiled Cleanable 8-ply Cotton)**S&B**$138.32**4.7★**▲ 51%**](https://www.amazon.com/dp/B00HSQMLY2) [**K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK**K&N**$60.85**4.3★**▲ 35%**](https://www.amazon.com/dp/B0C8BHDV2L)
**~~View all trending →~~**
## **What buyers say about s&b air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product, works as advertised”*
**Size-Overall**14%
*“Fit perfect”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Filtration**11%
*“This did a great job refreshing my air filter and restoring performance”*
**Ease Of Cleaning**7%
*“It did a good job of cleaning”*
**Ease Of Use**7%
*“Easy to Use”*
**Value For Money**7%
*“Good product at a reasonable price”*
**Spray/Flow**3%
*“as far as I know air flow is great”*
**Efficiency**2%
*“Works well”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Filtration**30%
*“I was overdue for a new filter”*
**Size-Overall**15%
*“Didnt fit”*
**Value For Money**7%
*“Pretty expensive considering how expensive the original Cayenne filter is probably wouldnt do that again since it has to be washed”*
**Certifications**6%
*“don't meet community guidelines”*
**Add-Ons/Attachments**6%
*“You cant add it evenly”*
**Ease Of Cleaning**5%
*“Cleaner is a spray, oil is in a squeeze bottle and messy”*
**Leak-Proof**5%
*“the bottle leaks every time the button is pressed”*
**Spray/Flow**3%
*“Leaking spray buttons”*
**Lubrication**3%
*“5 stars except oil is in a squeeze bottle”*
**Quality-Overall**3%
*“this one was extremely poor quality”*
### **Top return reasons **
**Size-Overall**76%
**Compatibility-Overall**9%
**Filtration**7%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Product Condition**1%
**Material Quality**1%
**Value For Money**0%
**Width**0%
## **Common questions**
- **Is s&b air filter profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the s&b air filter niche?**
- 5 brands and 134 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in s&b air filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 1.0%.
- **What does it cost to enter the s&b air filter niche?**
- Listings span $17.40–$457.31; the average listing price is $92.76 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.
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