---
title: "Roof Tar — $372K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/roof-tar"
last_updated: "2026-08-10T18:22:15.495Z"
locale: en
meta:
description: "Niche score 59/100 · $372K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $372K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roof Tar — $372K/yr Amazon US Niche (2026) - Flapen"
---
# **roof tar**
**Worth a look**
Shows low returns (1.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 66Conversion 38Competition 75Returns 79Price range 23Avg price 79Brand share 51Review moat 71Quality gap 47
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$89.91**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****642.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+46.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$372K**
$372K/yr · 137K searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$5.66–$380.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, roof tar is a $372K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roof tar market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$539K–$719K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**20%**
- Henry36% - Gardner-Gibson14% - Liquid Rubber11% - Geocel9% - Gardner5% - Liquid Nails5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/roof-tar/trend)
## **Top roof tar search terms**
- **roof tar**27K/yr+56.8%4.1% conv. - **roofing tar**23K/yr+59.2%3.9% conv. - **henrys roof sealant**12K/yr+8.7%2.0% conv. - **henry tropicool 887 rv roof coating**5K/yr+200.2%0.6% conv. - **roof cement**10K/yr+15.5%5.0% conv. - **roofing cement**9K/yr+34.3%5.5% conv. - **henry roof sealant**6K/yr+53.5%1.1% conv. - **roof tar sealant**6K/yr+42.6%2.3% conv. - **henry roof coating**6K/yr+25.0%0.7% conv. - **henry tropicool**3K/yr+158.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/roof-tar/search-terms)
## **Top roof tar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$22K9%$34K12%$45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Henry Coating ROOF Silicone WHT .90G HE887HS042**Henry**$114.63**4.4★211 rev](https://www.amazon.com/dp/B01LYNWNXY) [2**Geocel 4500 Roof Bonding Sealant 10 fl oz Black**Geocel**$10.95**4.7★615 rev](https://www.amazon.com/dp/B002ELU1HU) [3**Henry HE208030 Roof Cement**Henry**$17.72**4.2★439 rev](https://www.amazon.com/dp/B000LNUOVG) [4**Liquid Rubber Waterproof Sealant DIY Leak Repair Coating for Flat Metal & Low Slope Roofs Foundations Gutters & More Flexible Protective Membrane - Black - 1 Gallon**Liquid Rubber**$68.99**4.4★4,120 rev](https://www.amazon.com/dp/B00NI150Z8) [5**Liquid Nails Roof Repair (RR808) 10.3 oz**Liquid Nails**$5.66**4.5★514 rev](https://www.amazon.com/dp/B00176M3S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Henry 887G Tropi-Cool Gray HE887G018 100% Silicone Reflective Roof Coating 4.75 gal.**Henry**$324.30**9 rev1y ago](https://www.amazon.com/dp/B08F8S63MP) [**Roof Sealant - Waterproof Sealant for Roof Shingles Gutters RV Roofs & Asphalt - Black Bitumen Cartridge (10.5 fl oz / 310 ml)**professional soma fix**$16.42**246 rev1y ago](https://www.amazon.com/dp/B0F3WF9PGN) [**Gorilla Waterproof Patch & Seal Rubberized Sealant Paste Black 1lb Can (Pack of 1)**GORILLA**$13.77**1,081 rev3y ago](https://www.amazon.com/dp/B0BPT7RN9V) [**Henry Pro Grade 988 Silicone Roof Coating**opclzs**$313.70**63 rev4y ago](https://www.amazon.com/dp/B09L3161G1) [**Gorilla Patch & Seal Liquid Rubber Waterproof Sealant Black 32 Ounce (Pack of 1) - Seals Out Water Air and Moisture**GORILLA**$30.77**1,779 rev5y ago](https://www.amazon.com/dp/B08MB65HN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gardner-Gibson 6230 No Size Black**Gardner-Gibson**$61.92**4.8★**▲ 135%**](https://www.amazon.com/dp/B000BZ60GW) [**Roof Sealant - Waterproof Sealant for Roof Shingles Gutters RV Roofs & Asphalt - Black Bitumen Cartridge (10.5 fl oz / 310 ml)**professional soma fix**$16.42**4.5★**▲ 96%**](https://www.amazon.com/dp/B0F3WF9PGN) [**Henry 887G Tropi-Cool Gray HE887G018 100% Silicone Reflective Roof Coating 4.75 gal.**Henry**$324.30**5.0★**▲ 93%**](https://www.amazon.com/dp/B08F8S63MP) [**Henry SEALANT RF SLCN Seam/Repair 1G HE885042**Henry**$144.13**4.1★**▲ 90%**](https://www.amazon.com/dp/B01LYC2F2D) [**Gardner-Gibson Black Jack Roof Cement - All-Weather Waterproof Roofing Cement Asphalt 4.75 Gal**Gardner-Gibson**$69.88**5.0★**▲ 61%**](https://www.amazon.com/dp/B008M1D182)
**~~View all trending →~~**
## **What buyers say about roof tar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**13%
*“Easy to use”*
**Leak-Proof**9%
*“No leaking”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**9%
*“Great value for the money”*
**Water Resistance**5%
*“Great waterproofing”*
**Efficiency**5%
*“White roof sealant that works well”*
**Durability**5%
*“It is very strong and durable”*
**Adhesion/Stickiness**4%
*“It seems to adhere well and looks great”*
**Paint Quality**3%
*“Decent coating”*
### **What buyers complain about **
**Thickness**11%
*“Was expecting it to be thicker”*
**Leak-Proof**11%
*“my RV had a leak”*
**Paint Quality**9%
*“This is not what I spect is more like a bucket of flat paint”*
**Quality-Overall**8%
*“This should never have made it past quality control”*
**Adhesion/Stickiness**8%
*“doesnt adhere well smells awful”*
**Ease Of Use**6%
*“Not super easy to use”*
**Size-Overall**5%
*“This size is not enough to treat your entire RV”*
**Durability**5%
*“It broke down and looks terrible”*
**Value For Money**4%
*“A bit expensive”*
**Smell**3%
*“Gets really chemical smell while storing between layers”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Color**13%
**Leak-Proof**12%
**Size-Overall**7%
**Value For Money**7%
**Functionality-Overall**6%
**Paint Quality**4%
**Compatibility-Overall**4%
**Coverage**3%
**Thickness**3%
## **Common questions**
- **Is roof tar profitable to sell on Amazon United States?**
- The niche generates $372K/yr across 40 tracked products. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the roof tar niche?**
- 16 brands and 120 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in roof tar?**
- Top complaints mined from reviews: Thickness, Leak-Proof, Paint Quality. The return rate is 1.8%.
- **When does demand for roof tar peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the roof tar niche?**
- Listings span $5.66–$380.57; the average listing price is $89.91 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.
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