---
title: "Rear Fender — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/rear-fender"
last_updated: "2026-08-09T21:53:29.424Z"
locale: en
meta:
description: "Niche score 45/100 · $64K/yr market · 151K searches/yr · $22.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $64K/yr market · 151K searches/yr · $22.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rear Fender — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **rear fender**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 24Conversion 23Competition 42Returns 19Price range 84Avg price 94Brand share 56Review moat 98Quality gap 88
**Review moat**
**Incredible****34.76**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$22.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.23–$43.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$64K**
$64K/yr · 151K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rear fender is a $64K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rear fender market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$68K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**25%**
- generic38% - CuraceQ13% - WRUIOY9% - LINGQI RACING6% - URLWALL5% - MIYAALLN4%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -1.5% search growth over the last 90 days.
5K4KHoliday '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/rear-fender/trend)
## **Top rear fender search terms**
- **rear fender**35K/yr+1.6%0.4% conv. - **surron fender**31K/yr+10.0%2.2% conv. - **surron rear fender**23K/yr+3.1%3.8% conv. - **back fender**17K/yr+29.8%0.7% conv. - **surron back fender**8K/yr+28.1%2.5% conv. - **rear fender for ebike**6K/yr+30.2%0.8% conv. - **back fender for ebike**4K/yr+32.2%0.7% conv. - **surron plastics**4K/yr+26.5%0.8% conv. - **surron fenders**6K/yr-0.3%1.3% conv. - **back fender for tutto ebike**10K/yr-96.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/rear-fender/search-terms)
## **Top rear fender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JXMOTONG Sur Ron Rear Fender Motorcycle Rear Fenders Back Mud Guard Mudguard Plastics Protector compatible for Electric Dirt Bike Surron/Light Bee/Sur-Ron S/X / X160 / X260 Black**generic**$13.30**4.1★75 rev](https://www.amazon.com/dp/B0BX94QY2Y) [2**Rear Fender for Surron Light Bee X/S and Segway X160/X260 Back Fender for E-Dirt Bike - Plastic**CuraceQ**$10.23**4.3★16 rev](https://www.amazon.com/dp/B0FX8KXB9L) [3**JXMOTONG Imitation Carbon Fiber Sur Ron Rear Fender Dirt Bike Mud Guard Protector for Electric Bike Sur Ron X/S/Surron/Light Bee / X160 / X260**generic**$18.88**4.1★31 rev](https://www.amazon.com/dp/B0BY8LD7YP) [4**LINGQI RACING 2nd Generation Modified Longer Rear Fender Fit to Sur-Ron Light Bee X And S. Streamlined Long Dirt Pit Mudguards Tail Guard for SURRON**LINGQI RACING**$40.00**4.7★124 rev](https://www.amazon.com/dp/B09JP1692T) [5**URLWALL Modified Extended Longer Rear Fender for Segway Sur-Ron Light Bee X and S Upgraded Extra Long Mudguards Protector Plastic Dirt Pit Tail Fender Mud Flap Guard 15.55.9**URLWALL**$28.95**4.2★44 rev](https://www.amazon.com/dp/B09V2Q9WH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Front & Rear Fender Set Compatible Fit for Tuttio Soleil 01 Electric Dirt Bike - Compatible Carbon Fiber Pattern Mudguard for Tutti Off-Road Motorcycle (Black)**Generic**$34.60**7 rev3mo ago](https://www.amazon.com/dp/B0GT9QVTG5) [**Rear Fender for Surron Light Bee X/S and Segway X160/X260 Back Fender for E-Dirt Bike - Plastic**CuraceQ**$10.23**16 rev8mo ago](https://www.amazon.com/dp/B0FX8KXB9L) [**MurDvll Front Fender for SurRon Light Bee X/S/Segway X160 X260 Dirt Bike Mudguard Mud Guard for Off-Road Electric Motorcycle Black Plastic Front Fender (Not Fits RST Fork)**MurDvll**$25.31**4 rev9mo ago](https://www.amazon.com/dp/B0FRS75337) [**Electric Motorcycle Rear Fenders Matte Black Protective Rear Mudguard for SurRon Light Bee X S X160 X260**WRUIOY**$13.11**9 rev9mo ago](https://www.amazon.com/dp/B0FRFDNRS5) [**Front Fenders Dirt Bike ABS Material Suitable for Surron Sur Ron Light Bee X S Segway X260 X160 Electric Dirt Bike**WRUIOY**$21.86**4 rev10mo ago](https://www.amazon.com/dp/B0FQTPM115)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Front & Rear Fender Set Compatible Fit for Tuttio Soleil 01 Electric Dirt Bike - Compatible Carbon Fiber Pattern Mudguard for Tutti Off-Road Motorcycle (Black)**Generic**$34.60**2.2★**▲ 287%**](https://www.amazon.com/dp/B0GT9QVTG5) [**Electric Motorcycle Rear Fenders Matte Black Protective Rear Mudguard for SurRon Light Bee X S X160 X260**WRUIOY**$13.11**4.4★**▲ 239%**](https://www.amazon.com/dp/B0FRFDNRS5) [**MIYAALLN Front Fender for Surron Light Bee Dirt Bike Mudguard Mud Guard for Dirt Bike Sur Ron Light Bee X and S/X160/X260 (Not Fits RST Fork)**MIYAALLN**$21.68**4.8★**▲ 238%**](https://www.amazon.com/dp/B0CTH6TRF1) [**MurDvll Front Fender for SurRon Light Bee X/S/Segway X160 X260 Dirt Bike Mudguard Mud Guard for Off-Road Electric Motorcycle Black Plastic Front Fender (Not Fits RST Fork)**MurDvll**$25.31**3.2★**▲ 235%**](https://www.amazon.com/dp/B0FRS75337) [**Extended Rear Fenders Longer Tail Guard for Surron Light Bee X/S and Segway X160/X260 (Bright Black)**WRUIOY**$25.14**4.4★**▲ 225%**](https://www.amazon.com/dp/B0FQ53SBMC)
**~~View all trending →~~**
## **What buyers say about rear fender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Fits great”*
**Quality-Overall**18%
*“Solid fender, and looks great”*
**Material Quality**7%
*“pretty good, nice material,”*
**Value For Money**6%
*“Amazing for it being under $20”*
**Durability**6%
*“very durable”*
**Functionality-Overall**3%
*“works way better since it actually extended”*
**Flexibility**3%
*“with good flex and give”*
**Strength**3%
*“It's sturdy and stable”*
**Advertised Vs Actual Product**3%
*“what seemed to be”*
**Design-Overall**2%
*“Looks and functions great”*
### **What buyers complain about **
**Size-Overall**43%
*“Does not fit as claimed”*
**Compatibility-Overall**12%
*“Doesnt fit Eride pro 3.0”*
**Material Quality**9%
*“Very cheap plastic”*
**Functionality-Overall**6%
*“It works for its purpose just the wrap stuff came off quick”*
**Quality-Overall**6%
*“Cheap”*
**Paint Quality**3%
*“it looks painted on”*
**Assembly/Installation**3%
*“With no instructions”*
**Mounting**2%
*“flimsy once mounted”*
**Instructions/User Manual/Troubleshooting**2%
*“No directions, hard to get to fit, flimsy once mounted and still doesnt block mud”*
### **Top return reasons **
**Size-Overall**63%
**Compatibility-Overall**12%
**Mounting**11%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Assembly/Installation**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Product Condition**1%
**Strength**1%
## **Common questions**
- **Is rear fender profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 21 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rear fender niche?**
- 15 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in rear fender?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Material Quality. The return rate is 6.6% — above our launch gate.
- **What does it cost to enter the rear fender niche?**
- Listings span $10.23–$43.62; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.
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