---
title: "rain guards — $2.2M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/rain-guards"
last_updated: "2026-07-20T19:45:07.668Z"
locale: en
meta:
description: "rain guards clears our launch bar: a $2.2M/yr market growing +11.2% this quarter with returns at 4.8%. Data updated Jul 2026."
"og:description": "rain guards clears our launch bar: a $2.2M/yr market growing +11.2% this quarter with returns at 4.8%. Data updated Jul 2026."
"og:title": "rain guards — $2.2M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **rain guards**
**Launch it**
A $2.2M/yr market growing +11.2% this quarter with returns at 4.8% — clears our launch bar.
Market size 95Growth 39Conversion 22Competition 95Returns 35Price range 71Avg price 93Brand share 74Review moat 38Quality gap 82
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 2.4M searches
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$50.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.64–$124.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,739.83**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.8%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rain guards is a $2.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Launch it — 66/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Launch success**
- **52%**
- 13 of 25 new (360d)
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,188**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**61%**
Top 20: 89%
**Top-5 click share**
**19%**
Top 20: 37%
**Open market**
**35%**
- Voron Glass17% - WeatherTech16% - KPY15% - Auto Ventshade7% - Lightronic6% - YQAUTEC5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
70K50KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/automotive/rain-guards/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$44K4%$87K6%$131K8%$174K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 178 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Voron Glass in-Channel Extra Durable Rain Guards for Chevy Silverado/GMC Sierra 1500 2019-2026 Crew Cab Window Deflectors Vent Visors 4pcs - 220089**Voron Glass**$59.28**4.5★2,899 rev](https://www.amazon.com/dp/B08FMVTMKH) [2**WeatherTech Custom Fit Side Window Deflectors for Chevrolet Silverado 1500 LTD Silverado 1500 Sierra 1500 Limited - (82930IM) Dark Tint**WeatherTech**$103.22**4.7★116 rev](https://www.amazon.com/dp/B0CGNWSBKD) [3![[Upgraded 2026] ICBEAMER 37.8 980mm Sunroof Wind Deflector Universal Fit Tinted Moonroof Visor for Deflecting Noise Rain and Windy Weather Car Accessories Sun Shade Dark Smoke Smooth/Waterproof](https://m.media-amazon.com/images/I/415E1eEoQxL.jpg)**\[Upgraded 2026\] ICBEAMER 37.8 980mm Sunroof Wind Deflector Universal Fit Tinted Moonroof Visor for Deflecting Noise Rain and Windy Weather Car Accessories Sun Shade Dark Smoke Smooth/Waterproof**ICBEAMER**$36.51**3.8★8,209 rev](https://www.amazon.com/dp/B08668L22D) [4**Pincuttee 2PC Side Mirror Visor Rain Guards Car Rear View Mirror Rain Cover Silicone Rain Shield Mirror Cover Rubber Visor Guard(Solid-Black 2Pack)**Pincuttee**$5.71**4.0★8,995 rev](https://www.amazon.com/dp/B0CLGSK33B) [5**WeatherTech Custom Fit Side Window Deflectors for Ford F-150 F-150 Lightning F-150 Raptor - (801025IM-81765IM) Dark Tint**WeatherTech**$104.17**4.4★115 rev](https://www.amazon.com/dp/B0CTJ7LYTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lxsloet 2PCS Universal Snap-On Side Mirror Rain Guards Side Window Wind Deflectors & Visors Car Mirror Rain Visor Eyebrow Cover Carbon Fiber Side Mirror Rainproof Eyebrow Fit for Car Truck SUV**Lxsloet**$9.90**4 rev4mo ago](https://www.amazon.com/dp/B0GMGNCRN2) [**WeatherTech Custom Fit Side Window Deflectors for Dodge Ram Truck 1500 RHO Ram 1500 RHO Ram 1500 - (82935IMB) Matte Black**WeatherTech**$124.73**49 rev6mo ago](https://www.amazon.com/dp/B0GFFR22MQ) [**WeatherTech Custom Fit Side Window Deflectors for GMC Sierra 1500 Limited Silverado 1500 LTD Sierra 1500 - (82930IMB) Matte Black**WeatherTech**$123.71**116 rev6mo ago](https://www.amazon.com/dp/B0GFFN2J8L) [**WeatherTech Custom Fit Side Window Deflectors for Dodge Ram Truck 1500 Classic Ram Truck 2500/3500 Ram Truck 4500/5500 - (82503IMB) Matte Black**WeatherTech**$122.06**70 rev6mo ago](https://www.amazon.com/dp/B0GFFJ3GW4) [**WeatherTech Custom Fit Side Window Deflectors for Ford F-150 F-150 Raptor Super Duty - (82765IMB) Matte Black**WeatherTech**$121.87**64 rev6mo ago](https://www.amazon.com/dp/B0GFFQ39KD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KPY Rain Guards Fit for 1999-2016 Ford F250 F350 F450 F550 Super Duty SuperCrew Out-Channel Window Visors Vent Wind Deflector 4PC Truck Accessories for 99-16 F250 F350 F450 F550 Super Duty SuperCrew**KPY**$36.89**4.0★**▲ 225%**](https://www.amazon.com/dp/B0DPJWSH15) [**KPY Rain Guards Fit for 2014-2018 Chevrolet Silverado/GMC Sierra 1500 Crew Cab Out-Channel Window Visor Vent Deflector Truck Accessories for 2015-2019 Chevy Silverado/Sierra 2500HD 3500HD Crew Cab**KPY**$35.30**4.0★**▲ 215%**](https://www.amazon.com/dp/B0D3Y2H5GV) [**KPY Rain Guards Fit for 2020-2026 Toyota Corolla Out-Channel Window Visors Vent Wind Deflectors 4PC Car Accessories for 20-26 Corolla Sedan (Excludes Hatchback)**KPY**$32.36**4.0★**▲ 213%**](https://www.amazon.com/dp/B0D3Y2RB6C) [**KPY Rain Guards Fit for 2011-2018 Volkswagen Jetta Out-Channel Window Visors Vent Wind Deflectors 4PC Car Accessories for 11-18 VW Jetta**KPY**$31.56**4.0★**▲ 200%**](https://www.amazon.com/dp/B0CRM2G2CH) [**KPY Rain Guards Fit for 2005-2021 Nissan Frontier Crew Cab Out-Channel Window Visors Vent Wind Deflectors 4PC Truck Accessories for 2009-2013 Suzuki Equator Crew Cab (Full-Size Cabs)**KPY**$34.37**4.2★**▲ 200%**](https://www.amazon.com/dp/B0CR1X7X4C)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit great”*
**Quality-Overall**13%
*“Solid quality”*
**Assembly/Installation**12%
*“easy setup”*
**Sun Shade/Wind Shield**7%
*“Great sun shade”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**5%
*“Ease of use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**3%
*“Gets the Job Done”*
**Durability**2%
*“The material feels durable”*
**Design-Overall**1%
*“the look great”*
### **What buyers complain about **
**Size-Overall**19%
*“Just too big”*
**Adhesion/Stickiness**9%
*“Adhesive is terrible”*
**Quality-Overall**8%
*“Very cheap quality”*
**Durability**5%
*“Falls apart”*
**Compatibility-Overall**4%
*“Bad window compatibility”*
**Sun Protection**4%
*“Poor quality sun shade”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISEMENT”*
**Value For Money**3%
*“Only a little pricey”*
**Windshield Issues**3%
*“It doesnt fully cover my windshield like its supposed to”*
**Thickness**2%
*“Very thin material”*
### **Top return reasons **
**Size-Overall**34%
**Windshield Issues**27%
**Compatibility-Overall**7%
**Sun Protection**5%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Material Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is rain guards profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 178 tracked products. 13 of 25 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Launch it (66/100).
- **How competitive is the rain guards niche?**
- 45 brands and 77 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in rain guards?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 4.8%.
- **When does demand for rain guards peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rain guards niche?**
- Listings span $4.64–$124.73; the average listing price is $50.89 (sweet spot $15–$100). The average incumbent carries 2,740 reviews — the moat a new listing must climb.
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