---
title: "Trend — rain gear - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/rain-gear/trend"
last_updated: "2026-08-09T20:26:07.876Z"
locale: en
meta:
  description: "Niche score 61/100 · $353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rain gear - Flapen"
---

# **rain gear**

**Worth a look**

Shows a sweet-spot price point ($34.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 58Conversion 15Competition 92Returns 28Price range 77Avg price 95Brand share 90Review moat 27Quality gap 70

**Avg price**

**Incredible****$34.23**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$7.09–$116.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+32.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$353K**

$353K/yr · 859K searches

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****3,836.94**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend