---
title: "Radiator — $6.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/radiator"
last_updated: "2026-08-07T16:53:27.763Z"
locale: en
meta:
description: "Niche score 54/100 · $6.5M/yr market. Prices mostly outside the sweet spot ($48.68–$391.82) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $6.5M/yr market. Prices mostly outside the sweet spot ($48.68–$391.82) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Radiator — $6.5M/yr Amazon US Niche (2026) - Flapen"
---
# **radiator**
**Worth a look**
Shows a $6.5M/yr market, but prices mostly outside the sweet spot ($48.68–$391.82) keeps it on the watch list.
Market size 99Growth 18Conversion 23Competition 85Returns 22Price range 15Avg price 73Brand share 59Review moat 63Quality gap 57
**Market size**
**Incredible****$6.5M**
$6.5M/yr · 3.4M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Good****$105.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****964.99**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$48.68–$391.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, radiator is a $6.5M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **radiator market data**
- **Units sold / yr**
- **60K–80K**
- avg 250–500/product
- **Revenue / yr**
- **$6.3M–$8.5M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**30%**
Top 20: 58%
**Open market**
**26%**
- Spectra Premium18% - DWVO18% - A-Premium15% - autoexact12% - Zynrako7% - DNA MOTORING5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
70K50K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/automotive/radiator/trend)
## **Top radiator search terms**
- **radiator**2.8M/yr-15.4%0.4% conv. - **automotive replacement engine radiators**89K/yr+15.4%0.3% conv. - **aluminum radiator**95K/yr+4.8%0.1% conv. - **radiador de carro**80K/yr-13.1%0.3% conv. - **radiador**77K/yr-8.6%0.3% conv. - **car radiator**48K/yr-6.9%0.1% conv. - **denso radiator**23K/yr+14.1%0.1% conv. - **radiadores del motor para auto**17K/yr+15.3%0.1% conv. - **oem radiator**12K/yr+29.6%0.1% conv. - **automotive radiators**5K/yr+663.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/radiator/search-terms)
## **Top radiator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$194K6%$387K9%$581K12%$774K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spectra Premium CU2423 Radiator With TOC Without EOC - 34-1/16 Core Compatible With Chevrolet Silverado GMC and Cadillac**Spectra Premium**$124.64**4.5★857 rev](https://www.amazon.com/dp/B000JZWMGG) [2**A-Premium 34 Engine Coolant Radiator Compatible with Chevy Silverado Suburban Tahoe & GMC Sierra Yukon & Cadillac Escalade Automatic Transmission Without Engine Oil Cooler w/ 2 Oil Cooler Holes**A-Premium**$132.54**4.2★370 rev](https://www.amazon.com/dp/B0B77KVGTX) [3**Spectra Premium CU2370 Radiator With TOC and EOC - 34-1/16 Core Compatible With Chevrolet Silverado GMC and Cadillac**Spectra Premium**$131.09**4.3★783 rev](https://www.amazon.com/dp/B000C7S116) [4**Autoexact 2370 Radiator Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L Engine Radiator 34 with TOC & with EOC**autoexact**$116.81**4.7★80 rev](https://www.amazon.com/dp/B0FFT6CH7X) [5**DWVO 34 Core Radiator Compatible Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L V8 DWRD1001**DWVO**$117.19**4.4★4,863 rev](https://www.amazon.com/dp/B07C3N8F3T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Autoexact Radiator for 2008-2016 Chrysler Town & Country for 2008 Chrysler Voyager Engine Radiator for 2008-2020 Dodge Grand Caravan for 2009-2014 Volkswagen Routan/ 2012-2015 Ram C/V/Dodge Atos**autoexact**$86.68**86 rev8mo ago](https://www.amazon.com/dp/B0FGPY29RL) [**Auto Dynasty 28 Radiator for 1999-2007 Silverado Sierra Yukon Tahoe Suburban 4.3L 4.8L 5.3L AT DPI 2334 Factory Style 1-Row Aluminum Cooling Radiator**Auto Dynasty**$87.13**520 rev9mo ago](https://www.amazon.com/dp/B0FVLM6CVR) [**DWVO 34 Inch Core Radiator Compatible with Chevy Silverado Suburban Tahoe Fit for Cadillac Avalanche Escalade GMC Yukon Sierra Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L CU2423**DWVO**$102.51**4,863 rev11mo ago](https://www.amazon.com/dp/B0FL7QHRY7) [**Autoexact Auto Radiator for 2011-2021 Ram 1500/ for 2009-2010 Dodge Ram 1500 2500 3.7L 4.7L 5.7L Engine Radiator Replacement for Car for 2011-2015 Ram 2500 3500 4000 5.7L**autoexact**$109.81**58 rev11mo ago](https://www.amazon.com/dp/B0FJFC58W7) [**Autoexact 2370 Radiator Compatible with Chevy Silverado Suburban GMC Yukon Sierra Tahoe Escalade Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L Engine Radiator 34 with TOC & with EOC**autoexact**$116.81**80 rev1y ago](https://www.amazon.com/dp/B0FFT6CH7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DNA Motoring CU13106 1-Row Aluminum Core Radiator Engine Cooling Compatible with 09-10 Pontiac Vibe; 09-17 Toyota Matrix/Corolla 164100T030 13049 3445 OEM-RA-13106**DNA MOTORING**$71.18**4.4★**▲ 200%**](https://www.amazon.com/dp/B07M71RLD7) [**DWVO 34 Inch Core Radiator Compatible with Chevy Silverado Suburban Tahoe Fit for Cadillac Avalanche Escalade GMC Yukon Sierra Hummer H2 4.3L 4.8L 5.3L 6.0L 6.2L CU2423**DWVO**$102.51**4.4★**▲ 157%**](https://www.amazon.com/dp/B0FL7QHRY7) [**Auto Dynasty 28 Radiator for 1999-2007 Silverado Sierra Yukon Tahoe Suburban 4.3L 4.8L 5.3L AT DPI 2334 Factory Style 1-Row Aluminum Cooling Radiator**Auto Dynasty**$87.13**4.4★**▲ 128%**](https://www.amazon.com/dp/B0FVLM6CVR) [**Autoexact Radiator for 2008-2016 Chrysler Town & Country for 2008 Chrysler Voyager Engine Radiator for 2008-2020 Dodge Grand Caravan for 2009-2014 Volkswagen Routan/ 2012-2015 Ram C/V/Dodge Atos**autoexact**$86.68**4.8★**▲ 110%**](https://www.amazon.com/dp/B0FGPY29RL) [**SPELAB CU2957 Radiator Replacement - Fits 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Compatible with Jeep Wrangler 2018 Wrangler JK - 3.6L 3.8L V6 - Compatible with 4WD RWD**SPELAB**$115.43**4.2★**▲ 68%**](https://www.amazon.com/dp/B0C9PZW8PW)
**~~View all trending →~~**
## **What buyers say about radiator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fit like a Glove”*
**Quality-Overall**12%
*“Good quality parts came right on time”*
**Value For Money**9%
*“cheap price”*
**Assembly/Installation**7%
*“good install”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Heating**4%
*“efficient heat”*
**Efficiency**3%
*“It works as shown on my van”*
**Leak-Proof**2%
*“doesnt leak”*
**Durability**2%
*“looks Durable”*
**Functionality-Overall**1%
*“Ive had no issues with the functionality of the product”*
### **What buyers complain about **
**Leak-Proof**24%
*“Leak”*
**Quality-Overall**11%
*“Poor product quality control”*
**Size-Overall**10%
*“much smaller”*
**Durability**10%
*“failed after 3 months”*
**Compatibility-Overall**5%
*“It wasn't compatible since wasn't setup for the quick connect style fittings for the oil or transmission”*
**Heating**4%
*“Do not recommend buying this heater”*
**Coolant**3%
*“Cracked and leaking coolant”*
**Advertised Vs Actual Product**3%
*“But no mention of it in description”*
**Value For Money**2%
*“They got my $110 dollars for a piece of crap”*
**Assembly/Installation**1%
*“Little tricky to install”*
### **Top return reasons **
**Size-Overall**31%
**Compatibility-Overall**12%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Coolant**6%
**Leak-Proof**6%
**Heating**4%
**Width**3%
**Value For Money**2%
**Assembly/Installation**2%
## **Common questions**
- **Is radiator profitable to sell on Amazon United States?**
- The niche generates $6.5M/yr across 77 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the radiator niche?**
- 25 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in radiator?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for radiator peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the radiator niche?**
- Listings span $48.68–$391.82; the average listing price is $105.68 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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