---
title: "Radiator Fan — $863K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/radiator-fan"
last_updated: "2026-08-10T06:05:07.718Z"
locale: en
meta:
description: "Niche score 64/100 · $863K/yr market · 759K searches/yr · $68.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $863K/yr market · 759K searches/yr · $68.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Radiator Fan — $863K/yr Amazon US Niche (2026) - Flapen"
---
# **radiator fan**
**Launch it**
A $863K/yr market growing +51.7% this quarter with returns at 4.0% — clears our launch bar.
Market size 75Growth 70Conversion 21Competition 84Returns 38Price range 42Avg price 86Brand share 85Review moat 77Quality gap 48
**Avg price**
**Great****$68.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****455.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$863K**
$863K/yr · 759K searches
**Growth**
**Good****+51.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.37–$209.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, radiator fan is a $863K/yr Amazon United States market (759K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **radiator fan market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$856K–$1.0M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**31%**
Top 20: 59%
**Open market**
**44%**
- BLACKHORSE-RACING16% - DNA MOTORING11% - Dorman9% - STMGW7% - A-Premium7% - FGJQEFG6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/automotive/radiator-fan/trend)
## **Top radiator fan search terms**
- **radiator fan**335K/yr+46.0%0.5% conv. - **radiator fan assembly**82K/yr+25.2%0.4% conv. - **radiator cooling fan**41K/yr+53.6%0.4% conv. - **electric radiator fan**37K/yr+58.9%1.4% conv. - **electric fan for car**22K/yr+109.7%0.8% conv. - **cooling fan assembly**22K/yr+41.4%0.5% conv. - **radiator fan motor**24K/yr+52.7%0.2% conv. - **ac condenser fan**21K/yr+145.9%0.2% conv. - **condenser fan**19K/yr+141.9%0.3% conv. - **radiator fans**23K/yr+24.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/radiator-fan/search-terms)
## **Top radiator fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$26K6%$52K9%$78K12%$104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 inch Slim Fan Pull Electric Radiator Cooling Fans 12V Mount Kit Unversal Black**BLACKHORSE-RACING**$26.62**4.4★3,117 rev](https://www.amazon.com/dp/B014KK7Q84) [2**16 inch Electric Radiator Fan 3000 CFM 10 Blades Electric Fan Automotive Black with Thermostat Wiring Switch Relay Kit**STMGW**$50.10**4.3★192 rev](https://www.amazon.com/dp/B0BKKJFBPG) [3**BLACKHORSE-RACING 16 16 inch Electric Radiator Fan High 3000 + CFM Thermostat Wiring Switch Relay Kit Black**BLACKHORSE-RACING**$50.47**4.2★1,423 rev](https://www.amazon.com/dp/B07GCGJBJX) [4**FGJQEFG 12 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs**FGJQEFG**$40.61**4.3★148 rev](https://www.amazon.com/dp/B0B5DFB4VN) [5**labwork 16 Electric Radiator Fan HIGH 3000+CFM Thermostat Wiring Switch Relay KIT Black**labwork**$40.86**4.3★199 rev](https://www.amazon.com/dp/B07SCYD6FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**maXpeedingrods Radiator Cooling Fan Assembly for Jeep Grand Cherokee 4.0L 2004 (submodel: Laredo Limited Special Edition) 52079528AD 620041 52080127AA**maXpeedingrods**$64.91**59 rev11mo ago](https://www.amazon.com/dp/B0FJLD9T79) [**GEARLAST Radiator Fan Engine Replacement Dual Radiator & Condenser Cooling Fan Assembly Fit for Volkswagen Jetta 2.0L VW Tiguan for Audi A3 TT 1K0121205AD9B9**GEARLAST**$85.13**31 rev1y ago](https://www.amazon.com/dp/B0FGXZKQ3C) [**DNA Motoring 2pcs 12Inch Electric Radiator Cooling Fan Thermostat Wiring Switch Relay Kit Universal High Performance Slim Fan Push Pull Electric Radiator with Mount Kit RAF-12X2+SW-KIT**DNA MOTORING**$43.74**1,522 rev1y ago](https://www.amazon.com/dp/B0F1Y8GRZ8) [**12 Inch Radiator Cooling Fan 12 Inch Radiator Cooling Fan Universal Slim Fan Push Pull Electric Radiator +12v 80W Mount Kit**AZUNYYDS**$36.45**37 rev1y ago](https://www.amazon.com/dp/B0DP8FPLT3) [**EVERESTWAY 12 Inch 12 Black Universal Electric Radiator Slim Fan 12V 80W High Performance Cooling Push Pull w/Mounting Kit 2PCS**EVERESTWAY**$38.81**342 rev2y ago](https://www.amazon.com/dp/B0CPLZC71T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DNA Motoring 2pcs 12Inch Electric Radiator Cooling Fan Thermostat Wiring Switch Relay Kit Universal High Performance Slim Fan Push Pull Electric Radiator with Mount Kit RAF-12X2+SW-KIT**DNA MOTORING**$43.74**4.4★**▲ 104%**](https://www.amazon.com/dp/B0F1Y8GRZ8) [**16 inch Universal Slim Fan Push Pull Electric Radiator Cooling 12V Mount Kit**--**$38.30**4.4★**▲ 84%**](https://www.amazon.com/dp/B014KK7LDY) [**16 inch Electric Radiator Fan 3000 CFM 10 Blades Electric Fan Automotive Black with Thermostat Wiring Switch Relay Kit**STMGW**$50.10**4.3★**▲ 65%**](https://www.amazon.com/dp/B0BKKJFBPG) [**GEARLAST Radiator Fan Engine Replacement Dual Radiator & Condenser Cooling Fan Assembly Fit for Volkswagen Jetta 2.0L VW Tiguan for Audi A3 TT 1K0121205AD9B9**GEARLAST**$85.13**4.0★**▲ 64%**](https://www.amazon.com/dp/B0FGXZKQ3C) [**12 Inch Slim Fan Push Pull Electric Radiator Cooling Fan Universal High Performance 12V 80W Motor with Fan Mounting Kit (Black)**GESEXI**$28.62**4.5★**▲ 49%**](https://www.amazon.com/dp/B0BNZRBP98)
**~~View all trending →~~**
## **What buyers say about radiator fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Direct fit”*
**Quality-Overall**14%
*“Good quality, easy to install and wire, provides good air flow”*
**Assembly/Installation**11%
*“Easy assembly”*
**Value For Money**11%
*“Great Value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Efficiency**7%
*“This fan works well”*
**Noise Level**4%
*“quiet in operation”*
**Coolant**3%
*“Cooling”*
**Functionality-Overall**2%
*“Moves air ok. Seems to function fine”*
**Strength**2%
*“it loves them they're more powerful than the OEM ones”*
### **What buyers complain about **
**Quality-Overall**10%
*“Medium quality”*
**Functionality-Overall**7%
*“Doesnt work”*
**Noise Level**7%
*“noisy”*
**Size-Overall**7%
*“Small in size”*
**Durability**6%
*“I didn't expect it to be very durable”*
**Advertised Vs Actual Product**6%
*“Wrong Product Description”*
**Assembly/Installation**6%
*“neither had any instructions for installation”*
**Instructions/User Manual/Troubleshooting**4%
*“No instructions”*
**Heating**4%
*“car overheated with this fan”*
**Defective Material/Parts**4%
*“Had a piece broken”*
### **Top return reasons **
**Size-Overall**35%
**Functionality-Overall**12%
**Compatibility-Overall**10%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**5%
**Strength**4%
**Assembly/Installation**4%
**Mounting**4%
**Value For Money**2%
**Motor Issues**1%
## **Common questions**
- **Is radiator fan profitable to sell on Amazon United States?**
- The niche generates $863K/yr across 85 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Launch it (64/100).
- **How competitive is the radiator fan niche?**
- 37 brands and 94 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in radiator fan?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Noise Level. The return rate is 4.0%.
- **When does demand for radiator fan peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the radiator fan niche?**
- Listings span $7.37–$209.57; the average listing price is $68.50 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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