---
title: "Pw7 Touch Up Paint — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/pw7-touch-up-paint"
last_updated: "2026-08-06T23:45:55.769Z"
locale: en
meta:
description: "Niche score 50/100 · $37K/yr market · 25K searches/yr · $15.99 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $37K/yr market · 25K searches/yr · $15.99 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pw7 Touch Up Paint — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **pw7 touch up paint**
**Worth a look**
Shows low returns (0.8%), but a small market ($37K/yr) keeps it on the watch list.
Market size 9Growth 53Conversion 84Competition 34Returns 96Price range 59Avg price 77Brand share 32Review moat 25Quality gap 60
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.31–$20.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,258.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$37K**
$37K/yr · 25K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pw7 touch up paint is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pw7 touch up paint market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$48K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#200**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- Artbreath25% - SNSIR21% - Mopar18% - Dupli-Color12% - XNA10% - fotiar3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +24.4% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/automotive/pw7-touch-up-paint/trend)
## **Top pw7 touch up paint search terms**
- **pw7 touch up paint**16K/yr+16.0%10.1% conv. - **jeep bright white touch up paint**4K/yr+49.7%9.7% conv. - **jeep white touch up paint**3K/yr+48.5%15.6% conv. - **jeep pw7 touch up paint**2K/yr+36.5%7.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/pw7-touch-up-paint/search-terms)
## **Top pw7 touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bright White(PW7/GW7) Touch Up Paint for JEEP-Exact MatchChips and Nicks Paint Pen of Car Scratch Repair Kit for Wrangler-JK/Commander/Compass/Grand-Cherokee/Liberty/Patriot/Renegade**Artbreath**$16.38**4.3★287 rev](https://www.amazon.com/dp/B0DZ6G9TWL) [2**PW7/GW7 Bright White Touch Up Paint for Jeep Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$12.42**4.3★116 rev](https://www.amazon.com/dp/B0F1MLLR6M) [3**XNA Bright White(PW7/GW7) for Jeep Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**XNA**$11.31**4.2★109 rev](https://www.amazon.com/dp/B0FFGTDS7Z) [4**Dupli-Color Perfect Match Premium Automotive Paint Bright White 8 oz**Dupli-Color**$15.01**4.2★41,399 rev](https://www.amazon.com/dp/B00407RQCY) [5**Bright white(PW7/GW7) Touch Up Paint Compatible with Dodge Ram Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$13.52**4.3★158 rev](https://www.amazon.com/dp/B0FD8M1VNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toviiea Bright White(PW7/GW7) Touch Up Paint Compatible with JEEP 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET**Toviiea**$15.03**22 rev3mo ago](https://www.amazon.com/dp/B0GSFV2VSB) [**Bright White PW7/GW7 Touch up Paint for Jeep-Exact Match Scratch Repair Kit 2-In-1 Premium Car Paint Pen for Chips & Nicks**fotiar**$15.98**48 rev8mo ago](https://www.amazon.com/dp/B0FZTN8TZZ) [**XNA Bright White(PW7/GW7) for Jeep Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**XNA**$11.31**109 rev11mo ago](https://www.amazon.com/dp/B0FFGTDS7Z) [**Bright white(PW7/GW7) Touch Up Paint Compatible with Dodge Ram Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$13.52**158 rev1y ago](https://www.amazon.com/dp/B0FD8M1VNH) [**COSLAKE Car Touch Up Paint(Bright White(PW7/GW7)) for Jeep Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with Color-Matched**COSLAKE**$11.44**253 rev1y ago](https://www.amazon.com/dp/B0FBVT2QY7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toviiea Bright White(PW7/GW7) Touch Up Paint Compatible with JEEP 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET**Toviiea**$15.03**4.6★**▲ 217%**](https://www.amazon.com/dp/B0GSFV2VSB) [**Bright White PW7/GW7 Touch up Paint for Jeep-Exact Match Scratch Repair Kit 2-In-1 Premium Car Paint Pen for Chips & Nicks**fotiar**$15.98**4.7★**▲ 162%**](https://www.amazon.com/dp/B0FZTN8TZZ) [**Bright white(PW7/GW7) Touch Up Paint Compatible with Dodge Ram Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**SNSIR**$13.52**4.3★**▲ 86%**](https://www.amazon.com/dp/B0FD8M1VNH) [**XNA Bright White(PW7/GW7) for Jeep Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**XNA**$11.31**4.2★**▲ 72%**](https://www.amazon.com/dp/B0FFGTDS7Z) [**Mopar 68626446AA GW7/PW7 BRIGHT WHITE Spray**Mopar**$18.75**4.5★**▲ 69%**](https://www.amazon.com/dp/B0CK96VXP5)
**~~View all trending →~~**
## **What buyers say about pw7 touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“color matched perfect”*
**Paint Quality**12%
*“The paint applied smoothly”*
**Value For Money**10%
*“good price”*
**Quality-Overall**10%
*“Very good match”*
**Scratch Resistance**5%
*“This worked great to fix a scratch on my Jeep”*
**Efficiency**5%
*“Works like it should”*
**Ease Of Use**5%
*“very easy to use”*
**Advertised Vs Actual Product**4%
*“As described”*
**Assembly/Installation**2%
*“Easy chip repairs”*
**Size-Overall**2%
*“Good matching”*
### **What buyers complain about **
**Paint Quality**32%
*“I could not get any paint to come out”*
**Color**18%
*“The color changed in a few months”*
**Thickness**13%
*“Thicker than I expected”*
**Value For Money**4%
*“I feel it is a bit over priced for 5oz”*
**Display Colors**4%
*“Color wasn't exact match”*
**Compatibility-Overall**4%
*“doesn't match Renegade”*
**Quality-Overall**4%
*“Poor Performing”*
**Pressure**2%
*“Needs better nozzle and pressure”*
**Spray/Flow**2%
*“Defective spray nozzle”*
**Size-Overall**2%
*“small can”*
### **Top return reasons **
**Paint Quality**37%
**Color**32%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Size-Overall**4%
**Display Colors**2%
**Scratch Resistance**1%
**Dispensing Mechanism**1%
**Compatibility-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is pw7 touch up paint profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pw7 touch up paint niche?**
- 11 brands and 55 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pw7 touch up paint?**
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.8%.
- **When does demand for pw7 touch up paint peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the pw7 touch up paint niche?**
- Listings span $11.31–$20.24; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.
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