---
title: "Ph Neutral Soap — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ph-neutral-soap"
last_updated: "2026-08-10T09:26:43.236Z"
locale: en
meta:
description: "Niche score 38/100 · $148K/yr market · 151K searches/yr · $17.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $148K/yr market · 151K searches/yr · $17.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ph Neutral Soap — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **ph neutral soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 31Conversion 65Competition 10Returns 99Price range 65Avg price 80Brand share 0Review moat 23Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.52–$36.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$148K**
$148K/yr · 151K searches
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,238.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ph neutral soap is a $148K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ph neutral soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$170K–$213K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Grisi55% - 3D29% - ANDREW LESSMAN9% - Dove4% - Dr. Bronner's4%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +4.6% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/ph-neutral-soap/trend)
## **Top ph neutral soap search terms**
- **jabon neutro**34K/yr+11.7%7.3% conv. - **jabn neutro**17K/yr+7.7%3.3% conv. - **jabn neutro para el cuerpo**17K/yr-20.3%5.1% conv. - **3d pink car soap**9K/yr+50.1%8.7% conv. - **jabon neutro intimo**10K/yr+7.6%4.5% conv. - **ph neutral soap**8K/yr+14.8%0.7% conv. - **low ph soap**8K/yr-7.8%0.4% conv. - **neutral soap**6K/yr-5.6%8.0% conv. - **phact soap**6K/yr+25.3%5.9% conv. - **3d soap**5K/yr+18.1%5.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/ph-neutral-soap/search-terms)
## **Top ph neutral soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$66K60%$89K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**Grisi**$7.67**4.6★1,958 rev](https://www.amazon.com/dp/B08QXTJYRX) [2**3D Pink Car Soap 1 Gallon |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care**3D**$34.40**4.6★1,343 rev](https://www.amazon.com/dp/B0007RVLDQ) [3**GRISI Soap Neutro 3.5 Ounce**Grisi**$3.52**4.6★156 rev](https://www.amazon.com/dp/B001T8OD00) [4**ANDREW LESSMAN pHact Moisture-Rich Soap-Free Cleansing Bar. Natural Skin pH. Fragrance-Free. All Skin Types - Even Sensitive Skin. Hypoallergenic. Dermatologist Tested. 3 Pack 4.25 oz each**ANDREW LESSMAN**$23.31**4.7★477 rev](https://www.amazon.com/dp/B0CLBRTQTH) [5**Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz**Dove**$11.73**4.8★60,328 rev](https://www.amazon.com/dp/B001ET7IQK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANDREW LESSMAN pHact Moisture-Rich Soap-Free Cleansing Bar. Natural Skin pH. Fragrance-Free. All Skin Types - Even Sensitive Skin. Hypoallergenic. Dermatologist Tested. 3 Pack 4.25 oz each**ANDREW LESSMAN**$23.31**477 rev2y ago](https://www.amazon.com/dp/B0CLBRTQTH) [**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**Grisi**$7.67**1,958 rev5y ago](https://www.amazon.com/dp/B08QXTJYRX) [**Grisi Neutral Shower Gel 15.2 Fl Oz 15.2 Oz**Grisi**$11.00**152 rev8y ago](https://www.amazon.com/dp/B077ZMNJXP) [**3D Pink Car Soap 1 Gallon |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care**3D**$34.40**1,343 rev15y ago](https://www.amazon.com/dp/B0007RVLDQ) [**3D Pink Car Soap 16 oz |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care**3D**$16.17**1,343 rev15y ago](https://www.amazon.com/dp/B004BFW1OS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grisi Neutral Shower Gel 15.2 Fl Oz 15.2 Oz**Grisi**$11.00**4.6★**▲ 86%**](https://www.amazon.com/dp/B077ZMNJXP) [**3D Pink Car Soap 16 oz |pH Neutral Car Wash Soap with High Suds & Cherry Scent | Scratch-Free High Gloss Shine | Safe on Wax & Sealants | Weekly Car Care**3D**$16.17**4.6★**▲ 19%**](https://www.amazon.com/dp/B004BFW1OS) [**GRISI Soap Neutro 3.5 Ounce**Grisi**$3.52**4.6★**▲ 12%**](https://www.amazon.com/dp/B001T8OD00) [**Dr. Bronners - Pure-Castile Bar Soap (Baby Unscented 5 ounce 2-pack) - Made with Organic Oils For Face Body Hair Gentle for Sensitive Skin Babies No Added Fragrance Biodegradable Vegan**Dr. Bronner's**$9.16**4.8★**— 4%**](https://www.amazon.com/dp/B00JF2PYVE) [**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**Grisi**$7.67**4.6★**— 1%**](https://www.amazon.com/dp/B08QXTJYRX)
**~~View all trending →~~**
## **What buyers say about ph neutral soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Soft Feel**10%
*“Skin feels so soft”*
**Smell**10%
*“Strong fragrance added”*
**Cleansing**9%
*“Clean and fresh”*
**Value For Money**8%
*“Good price”*
**Lather**7%
*“Rich lather”*
**Allergies**6%
*“Allergy friendly”*
**Ease Of Cleaning**6%
*“Cleans great”*
**Suitability Dry Skin**5%
*“Does not dry out skin”*
**Moist/Dry**5%
*“Moisturizing my skin”*
### **What buyers complain about **
**Smell**24%
*“Not fragrance free”*
**Allergies**10%
*“Caused an allergic reaction”*
**Sensitivity-Overall**6%
*“Burns like fire”*
**Value For Money**5%
*“expensive”*
**Moist/Dry**4%
*“Very Drying”*
**Size-Overall**4%
*“The bars should of been a little bigger”*
**Suitability Dry Skin**4%
*“It was too dry for my sensitive skin”*
**Skin Health**3%
*“My skin is so sensitive”*
**Advertised Vs Actual Product**2%
*“This\nProduct does not work as advertised”*
**Oily/Greasy**2%
*“Too many skin sensitive soaps leave behind a greasy, sticky residue”*
### **Top return reasons **
**Smell**41%
**Value For Money**20%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Defective Material/Parts**3%
**Sensitivity-Overall**3%
**Leak-Proof**2%
**Ingredients-Overall**2%
**Moist/Dry**2%
**Functionality-Overall**2%
## **Common questions**
- **Is ph neutral soap profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 9 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ph neutral soap niche?**
- 5 brands and 50 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ph neutral soap?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.2%.
- **What does it cost to enter the ph neutral soap niche?**
- Listings span $3.52–$36.25; the average listing price is $17.02 (sweet spot $15–$100). The average incumbent carries 8,239 reviews — the moat a new listing must climb.
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