---
title: "Personalized Name Stickers — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/personalized-name-stickers"
last_updated: "2026-08-10T08:32:30.127Z"
locale: en
meta:
description: "Niche score 46/100 · $150K/yr market · 501K searches/yr · $10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $150K/yr market · 501K searches/yr · $10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalized Name Stickers — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **personalized name stickers**
**Skip it**
Prices mostly outside the sweet spot ($5.56–$17.70) — this niche doesn't clear our bar today.
Market size 32Growth 36Conversion 37Competition 51Returns 98Price range 22Avg price 34Brand share 49Review moat 42Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,322.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.12**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$150K**
$150K/yr · 501K searches
**Price range**
**Bad****$5.56–$17.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, personalized name stickers is a $150K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalized name stickers market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**20%**
- Bunny Badges30% - Humyoun19% - Eggleston Design Co12% - AnewDecals9% - MELU Kids5% - Pinkey Stickey4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/automotive/personalized-name-stickers/trend)
## **Top personalized name stickers search terms**
- **custom name stickers**96K/yr+8.3%1.0% conv. - **personalized name stickers**83K/yr+20.2%0.8% conv. - **name stickers for water bottles**49K/yr+33.9%1.8% conv. - **custom name sticker**25K/yr+14.9%1.1% conv. - **name decal**25K/yr+2.0%0.6% conv. - **vinyl name stickers**23K/yr+10.2%0.8% conv. - **waterproof name stickers**18K/yr+77.2%1.2% conv. - **water bottle name stickers**17K/yr+18.2%1.9% conv. - **name decals**13K/yr+1.1%0.3% conv. - **customized name stickers**14K/yr+7.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/personalized-name-stickers/search-terms)
## **Top personalized name stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom Name Stickers for Water Bottles - Personalized Waterproof Vinyl Name Labels for Cups Tumblers Helmets Laptop Servers Cars and Daycare (6 Stickers)**Bunny Badges**$5.93**4.8★1,394 rev](https://www.amazon.com/dp/B0D6C4W95R) [2**Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (Silver)**Humyoun**$9.97**4.4★624 rev](https://www.amazon.com/dp/B0DBV41SK7) [3**Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal**AnewDecals**$14.15**4.4★6,266 rev](https://www.amazon.com/dp/B0929CTV96) [4**Personalized Custom Font Name Decal Sticker Compatible with Tumbler Cups Laptop Phones RV Boats Helmets Hardhats Notebooks and Vehicles (Glitter Colors Available)**Eggleston Design Co**$12.37**4.5★2,794 rev](https://www.amazon.com/dp/B08HL79D1M) [5**Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (White)**Humyoun**$9.90**4.4★624 rev](https://www.amazon.com/dp/B0D5QJHQB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Vinyl Name Decal & Logo Sticker(2 Stickers) Waterproof Personalized Labels for Laptops Water Bottles and Mailboxes Auto-Adjusting Length No-Residue Adhesive(Matte/Gloss) (1 Inch Height)**inkelligent**$7.00**8 rev3w ago](https://www.amazon.com/dp/B0GRVCCC8K) [**Custom Name Stickers for Water Bottles - Vinyl Personalized Name Decals Waterproof (Any Size Small or Large) for Bottles Cups Tumblers Laptops Computers - Made in USA (3 Stickers)**Pinkey Stickey**$10.34**41 rev11mo ago](https://www.amazon.com/dp/B0FLY5GDQG) [**Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)**Boao**$13.90**116 rev1y ago](https://www.amazon.com/dp/B0FBRQJNJL) [**Personalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Flowers (1.2x0.5)**MELU Kids**$8.75**14,584 rev1y ago](https://www.amazon.com/dp/B0DJMKBYM7) [**Personalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Animal Forest (1.2x0.5)**MELU Kids**$8.50**14,584 rev1y ago](https://www.amazon.com/dp/B0B1MPZQQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalized Name Labels for Kids (70 Labels) - Durable & Waterproof Custom Name Stickers for Clothing Tags School Supplies Camp & Daycare - Flowers (1.2x0.5)**MELU Kids**$8.75**4.7★**▲ 292%**](https://www.amazon.com/dp/B0DJMKBYM7) [**Custom Vinyl Name Decal & Logo Sticker(2 Stickers) Waterproof Personalized Labels for Laptops Water Bottles and Mailboxes Auto-Adjusting Length No-Residue Adhesive(Matte/Gloss) (1 Inch Height)**inkelligent**$7.00**3.0★**▲ 215%**](https://www.amazon.com/dp/B0GRVCCC8K) [**Custom Name Stickers for Water Bottles - Vinyl Personalized Name Decals Waterproof (Any Size Small or Large) for Bottles Cups Tumblers Laptops Computers - Made in USA (3 Stickers)**Pinkey Stickey**$10.34**4.1★**▲ 127%**](https://www.amazon.com/dp/B0FLY5GDQG) [**Humyoun 6 Sheets UV DTF Cup Wrap Name Stickers for Water Bottles Waterproof Custom Vinyl Decals Personalized Lettering Gift Stickers for 14-40oz Tumbler Cups Mugs DIY Craft (Rose Red)**Humyoun**$9.05**4.4★**▲ 123%**](https://www.amazon.com/dp/B0D8VM43JK) [**Personalized Design Your Own Name - Custom Vinyl Decal - Initial Phrase or Quote - Vinyl Lettering for Car Walls Window Windshield Computers Hydroflask - Text Name Letters Graphics Sticker**VerbaYa**$15.36**4.4★**▲ 99%**](https://www.amazon.com/dp/B094K1CF5Y)
**~~View all trending →~~**
## **What buyers say about personalized name stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“accurate good quality”*
**Adhesion/Stickiness**11%
*“Easy to stick”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Ease Of Use**7%
*“Easy Peasy”*
**Color**6%
*“Great color selection”*
**Durability**6%
*“Durable & Long Lasting”*
**Value For Money**6%
*“Worth the money”*
**Size-Overall**5%
*“Love the size”*
**Water Resistance**4%
*“They are waterproof”*
**Design-Overall**3%
*“The design is cute”*
### **What buyers complain about **
**Size-Overall**25%
*“Bad fit”*
**Adhesion/Stickiness**16%
*“Didnt stick”*
**Quality-Overall**9%
*“Defective and poor quality control”*
**Value For Money**8%
*“Quite a bit over priced”*
**Functionality-Overall**5%
*“Malfunction”*
**Durability**4%
*“Not meant the long lasting”*
**Advertised Vs Actual Product**4%
*“nothing like the picture”*
**Color**3%
*“Product color wasn't what I ordered”*
**Ease Of Use**2%
*“was a bit of a challenge when peeling the front sheet off”*
**Material Quality**2%
*“It has a low quality material”*
### **Top return reasons **
**Size-Overall**41%
**Adhesion/Stickiness**23%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Color**4%
**Functionality-Overall**3%
**Display Colors**3%
**Quality-Overall**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is personalized name stickers profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the personalized name stickers niche?**
- 17 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in personalized name stickers?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.4%.
- **When does demand for personalized name stickers peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the personalized name stickers niche?**
- Listings span $5.56–$17.70; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 2,323 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)