---
title: "Orange Soap — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/orange-soap"
last_updated: "2026-08-07T12:54:57.017Z"
locale: en
meta:
description: "Niche score 57/100 · $1.1M/yr market · 293K searches/yr · $27.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.1M/yr market · 293K searches/yr · $27.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Orange Soap — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **orange soap**
**Launch it**
A $1.1M/yr market growing +18.5% this quarter with returns at 0.3% — clears our launch bar.
Market size 79Growth 48Conversion 96Competition 40Returns 99Price range 86Avg price 95Brand share 0Review moat 31Quality gap 16
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$27.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.57–$89.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 293K searches
**Growth**
**Okay****+18.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,356.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange soap is a $1.1M/yr Amazon United States market (293K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Launch it — 57/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#321**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**247**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**0%**
- GOJO50% - Fast Orange27% - GOOP18% - Intotal4% - Zep2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.
20K15KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/automotive/orange-soap/trend)
## **Top orange soap search terms**
- **gojo hand cleaner**146K/yr+22.1%13.0% conv. - **goop hand cleaner**39K/yr+15.8%15.2% conv. - **gojo soap**28K/yr+12.8%4.3% conv. - **go joe hand cleaner**25K/yr+26.4%14.3% conv. - **gojo hand soap**12K/yr+25.1%5.6% conv. - **go jo**7K/yr+17.9%10.0% conv. - **gojo cherry hand cleaner**5K/yr+48.1%7.5% conv. - **go joe**7K/yr-1.0%2.7% conv. - **gojo cherry**4K/yr+10.7%9.1% conv. - **gojo hand cleaner original**3K/yr+3.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/orange-soap/search-terms)
## **Top orange soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$53K10%$106K15%$159K20%$211K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fast Orange 25219 Pumice Lotion Heavy Duty Hand Cleaner Natural Citrus Scent Waterless Cleaner for Mechanics Strong Grease Fighter 1 Gallon**Fast Orange**$12.89**4.8★6,186 rev](https://www.amazon.com/dp/B000HBNTX2) [2**GOJO NATURAL* ORANGE Pumice Hand Cleaner 14 fl oz Quick-Acting Lotion Cleaner Squeeze Bottle (0957-12)**GOJO**$9.14**4.7★9,453 rev](https://www.amazon.com/dp/B000BDEYTE) [3**Gojo Natural Orange Pumice Hand Cleaner 1 Gallon Quick Acting Lotion Pump Bottle Pack of 1**GOJO**$27.23**4.7★9,453 rev](https://www.amazon.com/dp/B000CCOK6Q) [4**GOOP Multi-Purpose Hand Cleaner- Waterless Hand Degreaser Laundry Stain Remover - NonToxic and Biodegradable Cleaner Remove Dirt Oil Paint Ink and Clothes Stains Original 14oz Pack of 1**GOOP**$9.60**4.7★4,965 rev](https://www.amazon.com/dp/B001ENOLZ2) [5**GOJO Cherry Gel Pumice Hand Cleaner Cherry Scent 10 Oz Bottle**GOJO**$9.87**4.7★1,192 rev](https://www.amazon.com/dp/B002389W7E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOOP Hand Cleaner - 4.5 Lb. Can**GOOP**$29.21**23 rev1y ago](https://www.amazon.com/dp/B0F6X7D7HF) [**GOJO Premium Lotion Soap Waterfall Fragrance 800 mL Lotion Hand Soap Refill 800 Series Bag-in-Box Soap Dispenser (Pack of 12) - 9106-12**GOJO**$58.36**323 rev3y ago](https://www.amazon.com/dp/B0BJL743XX) [**GOOP Orange Liquid with Pumice Multi-Purpose Waterless Hand Cleaner - 1 Gallon Pump Bottle**GOOP**$23.72**592 rev4y ago](https://www.amazon.com/dp/B09RFSYQ4S) [![Gojo Soap Natural Orange Pumice Hand Cleaner Heavy Duty Cleaner Citrus Scented Scrub 2 Bottles 14 OZ each [Total of 28 Oz.] with 2 compatible Sparklen Wooden Nail Brushes](https://m.media-amazon.com/images/I/51Oo68AV+EL.jpg)**Gojo Soap Natural Orange Pumice Hand Cleaner Heavy Duty Cleaner Citrus Scented Scrub 2 Bottles 14 OZ each \[Total of 28 Oz.\] with 2 compatible Sparklen Wooden Nail Brushes**Intotal**$22.97**217 rev6y ago](https://www.amazon.com/dp/B08CMPJQBX) [**GOJO FMX-12 Luxury Foam Handwash Cranberry Scent EcoLogo Certified 1250 mL Foam Soap Refill for Push-Style Dispenser (Pack of 4) - 5161-04**GOJO**$69.05**600 rev6y ago](https://www.amazon.com/dp/B087RSYRW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fast Orange 25108 Pumice Lotion Heavy Duty Hand Cleaner Natural Citrus Scent Waterless Cleaner For Mechanics Strong Grease Fighter 7.5 oz**Fast Orange**$5.57**4.8★**▲ 82%**](https://www.amazon.com/dp/B000HBGGQ4) [**GOJO NATURAL* ORANGE Pumice Hand Cleaner 14 fl oz Quick-Acting Lotion Cleaner Squeeze Bottle (0957-12)**GOJO**$9.14**4.7★**▲ 78%**](https://www.amazon.com/dp/B000BDEYTE) [**GOOP Original Multi-Purpose Waterless Hand Cleaner & Stain Remover - 10.5 oz Tube**GOOP**$9.12**4.7★**▲ 52%**](https://www.amazon.com/dp/B000LNQWRQ) [**Fast Orange 25219 Pumice Lotion Heavy Duty Hand Cleaner Natural Citrus Scent Waterless Cleaner for Mechanics Strong Grease Fighter 1 Gallon**Fast Orange**$12.89**4.8★**▲ 41%**](https://www.amazon.com/dp/B000HBNTX2) [**GOJO NATURAL ORANGE Pumice Hand Cleaner 1/2 Gallon Quick Acting Lotion Hand Cleaner with Pumice Pump Bottle (Pack of 1) 0958-04**GOJO**$22.75**4.7★**▲ 28%**](https://www.amazon.com/dp/B000BPB3E6)
**~~View all trending →~~**
## **What buyers say about orange soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**30%
*“Cleans really well”*
**Smell**20%
*“The citrus scent is pleasant”*
**Efficiency**11%
*“it works great”*
**Value For Money**9%
*“Good price”*
**Quality-Overall**7%
*“This is clearly shop-grade stuff”*
**Advertised Vs Actual Product**5%
*“Works like it should”*
**Durability**2%
*“so the pump is quite durable”*
**De-Grease**2%
*“Cleans grease from hands”*
**Ease Of Use**1%
*“Easy to use”*
**Color**1%
*“The color is right”*
### **What buyers complain about **
**Value For Money**11%
*“a little pricey”*
**Ease Of Cleaning**10%
*“Doesnt clean hands as well as I thought”*
**Stain Resistance**8%
*“With bad stains may have to do twice”*
**Smell**8%
*“Does not Smell Good”*
**De-Grease**4%
*“hands are often covered in grease”*
**Quality-Overall**4%
*“Not as great as everyone says”*
**Durability**2%
*“Cap broke off on initial use”*
**Paint Quality**2%
*“Don't know if the paint had been on the skin too long”*
**Flatness**2%
*“it flat out didnt work”*
**Ingredients-Overall**2%
*“ITS CHEMICALLY WRONG”*
### **Top return reasons **
**Leak-Proof**32%
**Size-Overall**22%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Smell**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Ease Of Cleaning**2%
**Product Condition**2%
**Jamming/Clogging**1%
## **Common questions**
- **Is orange soap profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is +18.5%. Flapen's verdict: Launch it (57/100).
- **How competitive is the orange soap niche?**
- 5 brands and 247 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in orange soap?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Stain Resistance. The return rate is 0.3%.
- **When does demand for orange soap peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the orange soap niche?**
- Listings span $5.57–$89.02; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.
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