---
title: "Search terms — oil filter - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/oil-filter/search-terms"
last_updated: "2026-07-21T06:43:15.495Z"
locale: en
meta:
  description: "oil filter clears our launch bar: a $5.4M/yr market growing +18.0% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:description": "oil filter clears our launch bar: a $5.4M/yr market growing +18.0% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:title": "Search terms — oil filter - Flapen"
---

# **oil filter**

**Launch it**

A $5.4M/yr market growing +18.0% this quarter with returns at 0.8% — clears our launch bar.

Market size 98Growth 48Conversion 62Competition 96Returns 96Price range 81Avg price 56Brand share 60Review moat 48Quality gap 17

**Market size**

**Incredible****$5.4M**

$5.4M/yr · 7.8M searches

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$3.65–$70.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.77**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+18.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,684.66**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality