---
title: "oil filter — $5.4M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/oil-filter"
last_updated: "2026-07-20T18:46:11.303Z"
locale: en
meta:
description: "oil filter clears our launch bar: a $5.4M/yr market growing +18.0% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "oil filter clears our launch bar: a $5.4M/yr market growing +18.0% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "oil filter — $5.4M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **oil filter**
**Launch it**
A $5.4M/yr market growing +18.0% this quarter with returns at 0.8% — clears our launch bar.
Market size 98Growth 48Conversion 62Competition 96Returns 96Price range 81Avg price 56Brand share 60Review moat 48Quality gap 17
**Market size**
**Incredible****$5.4M**
$5.4M/yr · 7.8M searches
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$3.65–$70.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.77**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+18.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,684.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, oil filter is a $5.4M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 69/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.4M–$7.7M**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **140 days**
## **Competition**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**279**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 44%
**Open market**
**23%**
- Purolator19% - Wix18% - K&N14% - Toyota9% - Motorcraft9% - ACDelco8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.
200K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/oil-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$108K4%$215K6%$323K8%$431K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 131 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**4.8★11,668 rev](https://www.amazon.com/dp/B001KR1BQE) [2**Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus**Toyota**$9.82**4.8★728 rev](https://www.amazon.com/dp/B0DVV74BZR) [3**WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)**Wix**$12.30**4.7★2,496 rev](https://www.amazon.com/dp/B00C5SZN9S) [4**BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen**Bosch**$8.16**4.6★2,739 rev](https://www.amazon.com/dp/B002EBSLA4) [5**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.69**4.8★12,438 rev](https://www.amazon.com/dp/B000AS3D3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACDelco GM Original Equipment PF63F (12737081) Oil Filter**ACDelco**$11.48**2 rev12mo ago](https://www.amazon.com/dp/B0FFC37TKT) [**ACDelco GM Original Equipment PF46E (12737094) Oil Filter**ACDelco**$4.41**311 rev1y ago](https://www.amazon.com/dp/B0FC1FTFGC) [**ACDelco GM Original Equipment PF52E (12737090) Oil Filter**ACDelco**$5.93**100 rev1y ago](https://www.amazon.com/dp/B0FC1NXVVD) [**ACDelco Gold PF1218 (19431429) Oil Filter**ACDelco**$7.95**186 rev1y ago](https://www.amazon.com/dp/B0F7N1CGKM) [**ACDelco GM Original Equipment PF47E (12737092) Oil Filter**ACDelco**$4.26**296 rev1y ago](https://www.amazon.com/dp/B0F252881B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purolator L14610 Premium Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX**Purolator**$7.93**4.6★**▲ 144%**](https://www.amazon.com/dp/B000C6KMAK) [**Purolator PBL20195 PurolatorBOSS Maximum Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Taurus Mustang Jeep Liberty Grand Charokee Chrysler PT Cruiser and Mazda CX-9**Purolator**$5.73**4.7★**▲ 133%**](https://www.amazon.com/dp/B01G6FPI7M) [**Mobil 1 M1-212 / M1-212A Extended Performance Oil Filter (Pack of 2)**Mobil**$23.99**4.7★**▲ 122%**](https://www.amazon.com/dp/B0784BFHMQ) [**Purolator L12222 Premium Engine Protection Spin On Oil Filter Compatible With Ram 1500 Chevrolet Silverado 1500 Silverado 2500 HD Jeep Compass Cherokee Patriot and GMC Sierra 1500**Purolator**$7.61**4.7★**▲ 122%**](https://www.amazon.com/dp/B000R45ZEU) [**Mobil 1 Extended Performance Oil Filter M1-110A | Synthetic Blend High Efficiency 20 000 Mile Protection | 1 Pack**Mobil**$11.93**4.8★**▲ 112%**](https://www.amazon.com/dp/B0727SCP22)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**30%
*“Nice quality filter”*
**Size-Overall**19%
*“Fits as advertised”*
**Quality-Overall**16%
*“Decent quality”*
**Value For Money**13%
*“Fair price”*
**Advertised Vs Actual Product**6%
*“Just as described”*
**Efficiency**3%
*“Does the job”*
**Assembly/Installation**2%
*“the installation was great”*
**Leak-Proof**1%
*“Doesn't leak”*
**Ease Of Use**1%
*“Easy to use”*
**Lubrication**1%
*“Keeping my engine clean and lubricated”*
### **What buyers complain about **
**Filtration**21%
*“Damaged filters”*
**Size-Overall**15%
*“Does NOT fit”*
**Compatibility-Overall**11%
*“Not compatible”*
**Quality-Overall**7%
*“Bad quality control”*
**Leak-Proof**7%
*“it leaks”*
**Advertised Vs Actual Product**4%
*“False Advertisement”*
**Product Condition**3%
*“Used item”*
**Value For Money**3%
*“A little pricey”*
**Rusts/Corrodes**1%
*“there was some rust on the metal right next from where thr thread starts”*
**Ease Of Use**1%
*“The space to reach the filter is very difficult, small, and twisty and it annoying to have to use the alternative tool”*
### **Top return reasons **
**Size-Overall**40%
**Filtration**20%
**Compatibility-Overall**17%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Product Condition**3%
**Functionality-Overall**1%
**Leak-Proof**1%
**Quality-Overall**1%
## **Common questions**
- **Is oil filter profitable to sell on Amazon United States?**
- The niche generates $5.4M/yr across 131 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Launch it (69/100).
- **How competitive is the oil filter niche?**
- 21 brands and 279 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in oil filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 0.8%.
- **When does demand for oil filter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the oil filter niche?**
- Listings span $3.65–$70.44; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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