---
title: "Search terms — oil filter adapter 1/2-28 - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/oil-filter-adapter-1-2-28/search-terms"
last_updated: "2026-08-10T10:12:30.843Z"
locale: en
meta:
  description: "Niche score 41/100 · $47K/yr market · 24K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $47K/yr market · 24K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — oil filter adapter 1/2-28 - Flapen"
---

# **oil filter adapter 1/2-28**

**Skip it**

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 97Competition 19Returns 94Price range 44Avg price 54Brand share 38Review moat 96Quality gap 42

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Incredible****88.92**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.51**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$8.73–$20.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$47K**

$47K/yr · 24K searches

**Growth**

**Bad****-54.3%**

90-day search growth — must beat 0% to launch

## Search terms