---
title: "Number Plate — $397K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/number-plate"
last_updated: "2026-08-10T09:26:43.176Z"
locale: en
meta:
description: "Niche score 59/100 · $397K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $397K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Number Plate — $397K/yr Amazon US Niche (2026) - Flapen"
---
# **number plate**
**Worth a look**
Shows a sweet-spot price point ($22.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 83Conversion 14Competition 42Returns 87Price range 80Avg price 93Brand share 53Review moat 92Quality gap 28
**Avg price**
**Great****$22.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****157.72**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+80.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$10.23–$35.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$397K**
$397K/yr · 1.5M searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, number plate is a $397K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **number plate market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$558K–$669K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **48%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**19%**
- PosterOffice20% - Generic18% - MxNumbers14% - Odi13% - GLECTG8% - ISDOHS8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +80.3% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/automotive/number-plate/trend)
## **Top number plate search terms**
- **odi plate**681K/yr+67.1%1.8% conv. - **odi plate decal**140K/yr+91.4%0.3% conv. - **guts plate sticker**70K/yr+194.3%0.2% conv. - **number plate**52K/yr+48.1%0.7% conv. - **motocutz plate decal**16K/yr+677.4%0.1% conv. - **odi plate sticker**44K/yr+31.9%0.3% conv. - **number plate for ebike**31K/yr+70.0%1.0% conv. - **odi decal**25K/yr+64.0%0.3% conv. - **odi number plate**28K/yr+71.7%1.5% conv. - **guts plate**20K/yr+91.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/number-plate/search-terms)
## **Top number plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$32K12%$48K16%$64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom ODI DH Size EBike Number Plate Sticker Decal Racing Guts Design Personalized with Name & Number Multicolor Eye-Catching Design for Surron in Holographic Chrome or White Vinyl.**PosterOffice**$28.88**4.5★54 rev](https://www.amazon.com/dp/B0G4BJZG7L) [2**Downhill Black Number Plate & Black Grip Set for E Bikes Surrons Mountain Bikes MTB**Generic**$35.22**4.5★45 rev](https://www.amazon.com/dp/B0DNNDV8ZF) [3**ODI Downhill Number Plate Ag Black**Odi**$23.59**4.8★1,705 rev](https://www.amazon.com/dp/B07KMKMMZK) [4**MxNumbers- Custom ODI Downhill Plate Decal Personalized Name Number and Colors Race Graphics for Mountain and Electric Bikes Uncanned Energy Design Series (Sakura Cherry Blossom)**MxNumbers**$27.79**4.8★16 rev](https://www.amazon.com/dp/B0GV6CBPX8) [5**Number Plate for Ebike Universal Downhill Electric Bike Plate for Q20 S1/S2/Y1/RX X1S/X/X2/MX3/MX4/MX5 XXX Pro SS/SR/S (Black)**GLECTG**$11.78**4.5★55 rev](https://www.amazon.com/dp/B0G4FVKFND)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MxNumbers- Custom ODI Downhill Plate Decal Personalized Name Number and Colors Race Graphics for Mountain and Electric Bikes Uncanned Energy Design Series (Sakura Cherry Blossom)**MxNumbers**$27.79**16 rev3mo ago](https://www.amazon.com/dp/B0GV6CBPX8) [**Electric Dirt Bike Front Number Plate for Surron Light Bee X/S Talaria Sting Yozma in10 Tuttio Ridstar Q20 & Super73-Number Plate for Ebike Motocross Style Face Plate to Hide Wires Ebike Accessories**CHANGCHENG**$17.27**14 rev5mo ago](https://www.amazon.com/dp/B0GJ3193LX) [**Electric Dirt Bike Number Plate Front Downhill Electric Bike Plate for Q20 S1/S2/Y1/RX X1S/X/X2 LBX Sting MX3/MX4/MX5 XXX Mantis Dragster Pro SS/SR/S Soleil 01 RTR**Zihvfzu**$10.23**28 rev6mo ago](https://www.amazon.com/dp/B0GFMX441P) [**LYMOPYLB Electric Dirt Bike Front Number Plate Wire Cover Cable Guard for Sur Ron Light Bee X S Talaria Sting MX3 MX4 MX5 E-Ride Pro Super73 Ridstar Q20 Black**LYMOPYLB**$10.65**21 rev6mo ago](https://www.amazon.com/dp/B0GFN7M2D4) [**MxNumbers- ODI Signature Downhill Number Plate and Zipties Bundle Electric Bike and Mountain Bike Plate Purple Plate**MxNumbers**$29.89**42 rev6mo ago](https://www.amazon.com/dp/B0G7377B2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom ODI DH Size Cross Styles Number Plate Sticker Decal Racing Guts Design Personalized with Name Multicolor Eye-Catching Design for Super 73 Ebikes in Holographic Chrome or White Vinyl.**PosterOffice**$26.01**5.0★**▲ 169%**](https://www.amazon.com/dp/B0GZ92ZPTC) [**MX ODI Old Dutch International Downhill Bike Number Plate by DH Champion Aaron Gwin - Black**Generic**$27.23**5.0★**▲ 169%**](https://www.amazon.com/dp/B0F88HXPPX) [**MxNumbers- Custom ODI Downhill Plate Decal Personalized Name Number and Colors Race Graphics for Mountain and Electric Bikes Uncanned Energy Design Series (Sakura Cherry Blossom)**MxNumbers**$27.79**4.8★**▲ 163%**](https://www.amazon.com/dp/B0GV6CBPX8) [**LYMOPYLB Electric Dirt Bike Front Number Plate Wire Cover Cable Guard for Sur Ron Light Bee X S Talaria Sting MX3 MX4 MX5 E-Ride Pro Super73 Ridstar Q20 Black**LYMOPYLB**$10.65**4.9★**▲ 151%**](https://www.amazon.com/dp/B0GFN7M2D4) [**MxNumbers- ODI Signature Downhill Number Plate and Zipties Bundle Electric Bike and Mountain Bike Plate Purple Plate**MxNumbers**$29.89**4.7★**▲ 148%**](https://www.amazon.com/dp/B0G7377B2X)
**~~View all trending →~~**
## **What buyers say about number plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Size-Overall**19%
*“Fit great”*
**Grip**12%
*“Comfortable grippy”*
**Value For Money**8%
*“Worth it”*
**Assembly/Installation**6%
*“Easy install”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**4%
*“feels durable”*
**Ease Of Cleaning**3%
*“gives the bike a cleaner look”*
**Ease Of Use**2%
*“Nice and easy”*
**Comfort-Overall**2%
*“Very comfy”*
### **What buyers complain about **
**Size-Overall**32%
*“Doesnt fit as stated”*
**Grip**9%
*“These grips are only for twist throttle not thumb throttle”*
**Quality-Overall**7%
*“Poor Quality”*
**Value For Money**4%
*“Too expensive for what you are getting”*
**Strength**4%
*“seems pretty flimsy too”*
**Thickness**3%
*“The plastic is thicker”*
**Instructions/User Manual/Troubleshooting**3%
*“no instructions”*
**Ease Of Use**3%
*“Hard to put on”*
**Advertised Vs Actual Product**1%
*“This is very misleading”*
**Durability**1%
*“Very comfy only issue is how easily they rip if you crash”*
### **Top return reasons **
**Size-Overall**47%
**Grip**31%
**Compatibility-Overall**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Assembly/Installation**2%
**Product Condition**1%
**Color**1%
## **Common questions**
- **Is number plate profitable to sell on Amazon United States?**
- The niche generates $397K/yr across 25 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +80.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the number plate niche?**
- 14 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in number plate?**
- Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 1.4%.
- **When does demand for number plate peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the number plate niche?**
- Listings span $10.23–$35.22; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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