---
title: "Noico — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/noico"
last_updated: "2026-08-10T13:18:14.811Z"
locale: en
meta:
description: "Niche score 38/100 · $117K/yr market · 32K searches/yr · $49.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $117K/yr market · 32K searches/yr · $49.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Noico — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **noico**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 32Conversion 77Competition 4Returns 82Price range 95Avg price 93Brand share 0Review moat 19Quality gap 18
**Price range**
**Incredible****$24.07–$79.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$117K**
$117K/yr · 32K searches
**Review moat**
**Bad****15,427.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, noico is a $117K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **noico market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Noico Solutions80% - KILMAT14% - CUKWUYBY6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
700500Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/noico/trend)
## **Top noico search terms**
- **noico sound deadening**16K/yr+4.2%3.8% conv. - **noico**7K/yr+15.5%4.0% conv. - **noico 80 mil sound deadener**5K/yr+17.0%6.4% conv. - **noico sound deadener**3K/yr-6.3%2.1% conv. - **noico sound deadening mat**840/yr-47.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/noico/search-terms)
## **Top noico products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★16,717 rev](https://www.amazon.com/dp/B01KZ5X7KO) [2**Noico Pro 80 mil 36 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$79.46**4.7★16,717 rev](https://www.amazon.com/dp/B00URUIKAK) [3**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4.7★4,875 rev](https://www.amazon.com/dp/B07TKXMPH7) [4**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★26,299 rev](https://www.amazon.com/dp/B0751CBXBT) [5**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★366 rev](https://www.amazon.com/dp/B0F1MV7GRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**366 rev1y ago](https://www.amazon.com/dp/B0F1MV7GRF) [**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**26,299 rev1y ago](https://www.amazon.com/dp/B0DGZK1W3N) [**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4,875 rev6y ago](https://www.amazon.com/dp/B07TKXMPH7) [**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**26,299 rev8y ago](https://www.amazon.com/dp/B0751CBXBT) [**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**16,717 rev9y ago](https://www.amazon.com/dp/B01KZ5X7KO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**4.8★**▲ 118%**](https://www.amazon.com/dp/B0DGZK1W3N) [**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★**▲ 36%**](https://www.amazon.com/dp/B0F1MV7GRF) [**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★**▲ 23%**](https://www.amazon.com/dp/B01KZ5X7KO) [**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★**— 1%**](https://www.amazon.com/dp/B0751CBXBT) [**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4.7★**— 9%**](https://www.amazon.com/dp/B07TKXMPH7)
**~~View all trending →~~**
## **What buyers say about noico**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Affordable quality product”*
**Assembly/Installation**11%
*“Easy Install”*
**Ease Of Use**10%
*“Easy to use”*
**Adhesion/Stickiness**10%
*“good adhesive”*
**Advertised Vs Actual Product**8%
*“Works as it should”*
**Value For Money**6%
*“Excellent price”*
**Efficiency**6%
*“A Must Have For Car Restorations”*
**Audio Quality**6%
*“They sound so much better”*
**Noise Level**4%
*“Very quiet”*
**Functionality-Overall**2%
*“putting in truck should do a nice job”*
### **What buyers complain about **
**Quality-Overall**9%
*“Okay, purchased because it was less expensive than the name brands however it's definitely lower quality and a bit of a bear to install because the sheets all stick together at the edges to the point that you have to cut each sheet free of the rest”*
**Adhesion/Stickiness**9%
*“Extremely sticky, and not just the adhesive”*
**Thickness**8%
*“Thicker”*
**Noise Level**8%
*“it was very noisy inside was terrible”*
**Smell**7%
*“They dont smell so strong like other products do”*
**Audio Quality**5%
*“Sound deaf”*
**Value For Money**3%
*“If you've got an afternoon and $60, I'd say there are worse ways to blow that money”*
**Functionality-Overall**2%
*“Doesnt work as intended”*
**Advertised Vs Actual Product**2%
*“It didnt jsut meet the description”*
**Material Quality**2%
*“Not enough material for my project”*
### **Top return reasons **
**Size-Overall**13%
**Thin**11%
**Adhesion/Stickiness**10%
**Assembly/Installation**10%
**Material Quality**8%
**Value For Money**6%
**Audio Quality**5%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**4%
**Weight Heavy**4%
## **Common questions**
- **Is noico profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 7 tracked products. 90-day search growth is +5.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the noico niche?**
- 3 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in noico?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Thickness. The return rate is 1.6%.
- **When does demand for noico peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the noico niche?**
- Listings span $24.07–$79.46; the average listing price is $49.40 (sweet spot $15–$100). The average incumbent carries 15,427 reviews — the moat a new listing must climb.
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