---
title: "Nissan Rogue Floor Mats — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/nissan-rogue-floor-mats"
last_updated: "2026-08-10T12:44:49.324Z"
locale: en
meta:
description: "Niche score 50/100 · $287K/yr market · 144K searches/yr · $85.66 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $287K/yr market · 144K searches/yr · $85.66 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nissan Rogue Floor Mats — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **nissan rogue floor mats**
**Worth a look**
Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.
Market size 51Growth 20Conversion 29Competition 78Returns 37Price range 46Avg price 80Brand share 88Review moat 27Quality gap 42
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$85.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Good****$287K**
$287K/yr · 144K searches
**Price range**
**Okay****$19.51–$193.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,757.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nissan rogue floor mats is a $287K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nissan rogue floor mats market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$343K–$428K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#567**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**47%**
Top 20: 88%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**46%**
- GALVAGNITE15% - KARPAL10% - Nordstrand8% - CAR PASS7% - JOULARISE7% - LUMWAY7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/nissan-rogue-floor-mats/trend)
## **Top nissan rogue floor mats search terms**
- **nissan rogue floor mats**29K/yr-9.8%1.7% conv. - **2023 nissan rogue floor mats**16K/yr-11.2%2.7% conv. - **2026 nissan rogue floor mats**14K/yr-15.9%3.0% conv. - **2025 nissan rogue floor mats**9K/yr+20.5%3.1% conv. - **2024 nissan rogue floor mats**6K/yr+14.4%3.1% conv. - **2017 nissan rogue floor mats**8K/yr-22.4%2.1% conv. - **2021 nissan rogue floor mats**7K/yr-16.3%2.1% conv. - **2019 nissan rogue floor mats**6K/yr+16.9%2.0% conv. - **2018 nissan rogue floor mats**7K/yr-13.9%1.9% conv. - **2016 nissan rogue floor mats**6K/yr-14.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/nissan-rogue-floor-mats/search-terms)
## **Top nissan rogue floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$17K9%$26K12%$34K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GALVAGNITE Floor Mats Set for Nissan Rogue 2026 2025 2024-2021 Accessories Full Coverage All Weather Floor Mats Cargo Mat with Backrest Protectors & Door Sill Guards (Not for Sport)**GALVAGNITE**$113.59**4.7★311 rev](https://www.amazon.com/dp/B0DLB2ZX31) [2**KARPAL Floor Mats for Nissan Rogue 2021-2025 2026 (Not for Sport) TPE Rubber All Weather Protection Floor Liners Nissan Rogue Accessories Car Mats Front & 2nd Row & Cargo Liner**KARPAL**$83.11**4.8★689 rev](https://www.amazon.com/dp/B0DMSTN7BG) [3**Floor Mats for Nissan Rogue - Custom Fit for 2021-2026 Nissan Rogue - Front & 2nd Row Set of 4 - Rubber Anti-Slip Back - 30oz Carpet Mat Heavy Duty - All Weather Car Liner Floormats**Nordstrand**$37.57**3.7★23 rev](https://www.amazon.com/dp/B0FFTHLLT6) [4**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories**Motor Trend**$33.75**4.3★125,528 rev](https://www.amazon.com/dp/B01A5TLGJ4) [5**JOULARISE Floor Mats Set for Nissan Rogue 2021-2025 2026 (Not fit Sport) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2021-2026)**JOULARISE**$111.42**4.5★112 rev](https://www.amazon.com/dp/B0FY619QP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOULARISE Floor Mats Set for Nissan Rogue 2014-2020 (Not for Sport/Select/Hybrid/7-Seat) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2014-2020)**JOULARISE**$100.94**112 rev3mo ago](https://www.amazon.com/dp/B0GSVFPZ25) [**GALVAGNITE Floor Mats for Nissan Rogue 2014-2020 All Weather Floor Mats Trunk Cargo Liner and Door Sill Guards Accessories Full Coverage Set (Not for Sport)**GALVAGNITE**$107.55**311 rev5mo ago](https://www.amazon.com/dp/B0GKMMX671) [**LUMWAY Floor Mats Fit for Nissan Rogue 2014-2020 (NOT for Sport/Select/Hybird/7-Seat) TPE All Weather Durable 1st and 2nd Row Floor Liners Door Sill Guards for Nissan Rogue Accessories**LUMWAY**$59.20**8 rev5mo ago](https://www.amazon.com/dp/B0GKNYCZYB) [**TTX LIGHTING Rubber Floor Mats Custom Fit for Nissan Rogue 2021-2026 (Not for Sport) All Weather Anti-Slip Waterproof Floor Liners Black**TTX LIGHTING**$49.17**13 rev6mo ago](https://www.amazon.com/dp/B0GCRZ8MHN) [**Naibeve Floor Mats for Nissan Rogue 2021-2026 2026.5- All Weather Custom Fit for Nissan Rogue Floor Mats Cargo Mat with Backrest Mats Door Sill Guards Accessories(Not for Rogue Select or Sport Models)**Naibeve**$104.43**166 rev8mo ago](https://www.amazon.com/dp/B0FZ9FVVDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TTX LIGHTING Rubber Floor Mats Custom Fit for Nissan Rogue 2021-2026 (Not for Sport) All Weather Anti-Slip Waterproof Floor Liners Black**TTX LIGHTING**$49.17**4.0★**▲ 218%**](https://www.amazon.com/dp/B0GCRZ8MHN) [**JOULARISE Floor Mats Set for Nissan Rogue 2014-2020 (Not for Sport/Select/Hybrid/7-Seat) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2014-2020)**JOULARISE**$100.94**4.5★**▲ 216%**](https://www.amazon.com/dp/B0GSVFPZ25) [**LUMWAY Floor Mats Fit for Nissan Rogue 2014-2020 (NOT for Sport/Select/Hybird/7-Seat) TPE All Weather Durable 1st and 2nd Row Floor Liners Door Sill Guards for Nissan Rogue Accessories**LUMWAY**$59.20**4.8★**▲ 176%**](https://www.amazon.com/dp/B0GKNYCZYB) [**GALVAGNITE Floor Mats for Nissan Rogue 2014-2020 All Weather Floor Mats Trunk Cargo Liner and Door Sill Guards Accessories Full Coverage Set (Not for Sport)**GALVAGNITE**$107.55**4.7★**▲ 164%**](https://www.amazon.com/dp/B0GKMMX671) [**JOULARISE Floor Mats Set for Nissan Rogue 2021-2025 2026 (Not fit Sport) All Weather TPE Backrest Mat Trunk Mat Cargo Liner Door Sill Guards Accessories(for Nissan Rogue | 2021-2026)**JOULARISE**$111.42**4.5★**▲ 77%**](https://www.amazon.com/dp/B0FY619QP5)
**~~View all trending →~~**
## **What buyers say about nissan rogue floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Awesome fit”*
**Quality-Overall**15%
*“A very versatile option of very good quality”*
**Value For Money**12%
*“Excellent value”*
**Ease Of Cleaning**4%
*“easy clean ups”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Durability**3%
*“Very durable”*
**Assembly/Installation**3%
*“Installation took maybe 10 minutes”*
**Material Quality**2%
*“Excellent material”*
**Strength**2%
*“very sturdy”*
**Thickness**1%
*“The mats are good quality, theyre thick and they really do look nice”*
### **What buyers complain about **
**Size-Overall**28%
*“way too big”*
**Smell**10%
*“a strange smell”*
**Quality-Overall**10%
*“Not complete set not very good quality”*
**Compatibility-Overall**5%
*“Do not fit”*
**Thickness**4%
*“The material itself is pretty thick”*
**Grip**4%
*“not staying in place”*
**Material Quality**2%
*“Poor material quality”*
**Durability**2%
*“They aren't very durable”*
**Advertised Vs Actual Product**2%
*“the description misleading”*
**Value For Money**2%
*“For the price you would think theyd be bad”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**9%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Thin**2%
**Smell**1%
**Width**1%
**Color**1%
## **Common questions**
- **Is nissan rogue floor mats profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 45 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the nissan rogue floor mats niche?**
- 34 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in nissan rogue floor mats?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.0%.
- **When does demand for nissan rogue floor mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the nissan rogue floor mats niche?**
- Listings span $19.51–$193.69; the average listing price is $85.66 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.
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