---
title: "Ms-11655 Power Steering Fluid — $629K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/ms-11655-power-steering-fluid"
last_updated: "2026-08-10T09:42:45.127Z"
locale: en
meta:
description: "Niche score 44/100 · $629K/yr market · 70K searches/yr · $53.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $629K/yr market · 70K searches/yr · $53.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ms-11655 Power Steering Fluid — $629K/yr Amazon US Niche (2026) - Flapen"
---
# **ms-11655 power steering fluid**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 25Conversion 98Competition 0Returns 78Price range 82Avg price 92Brand share 0Review moat 49Quality gap 13
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$53.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$20.23–$114.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$629K**
$629K/yr · 70K searches
**Review moat**
**Okay****1,558.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ms-11655 power steering fluid is a $629K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ms-11655 power steering fluid market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$535K–$669K**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Pentosin79% - Triax15% - CRP Automotive6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/ms-11655-power-steering-fluid/trend)
## **Top ms-11655 power steering fluid search terms**
- **pentosin chf 11s**17K/yr+15.6%17.8% conv. - **chf 11s**16K/yr+7.7%15.2% conv. - **chf 11s power steering fluid**14K/yr-20.6%12.3% conv. - **pentosin chf-11s**4K/yr+28.1%11.3% conv. - **chf11s**5K/yr-17.1%16.5% conv. - **pentosin chf 202**4K/yr-8.4%6.7% conv. - **chf 202**3K/yr+3.4%3.5% conv. - **pentosin chf 11s power steering fluid**3K/yr-17.8%16.4% conv. - **bmw power steering fluid**3K/yr-22.2%7.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/ms-11655-power-steering-fluid/search-terms)
## **Top ms-11655 power steering fluid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$126K40%$251K60%$377K80%$503K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter**Pentosin**$25.41**4.8★3,716 rev](https://www.amazon.com/dp/B002WTHW26) [2**TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)**Triax**$20.23**4.8★677 rev](https://www.amazon.com/dp/B07WHTFN7F) [3**Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter**CRP Automotive**$114.96**4.8★282 rev](https://www.amazon.com/dp/B008ESOQZU)
### **Newest**
by launch date
[**TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)**Triax**$20.23**677 rev6y ago](https://www.amazon.com/dp/B07WHTFN7F) [**Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter**CRP Automotive**$114.96**282 rev12y ago](https://www.amazon.com/dp/B008ESOQZU) [**Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter**Pentosin**$25.41**3,716 rev20y ago](https://www.amazon.com/dp/B002WTHW26)
### **Trending**
90-day click momentum
[**Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter**CRP Automotive**$114.96**4.8★**▲ 35%**](https://www.amazon.com/dp/B008ESOQZU) [**Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter**Pentosin**$25.41**4.8★**— 0%**](https://www.amazon.com/dp/B002WTHW26) [**TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)**Triax**$20.23**4.8★**— 7%**](https://www.amazon.com/dp/B07WHTFN7F)
## **What buyers say about ms-11655 power steering fluid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“for less money”*
**Advertised Vs Actual Product**23%
*“it performed exactly as it should”*
**Quality-Overall**17%
*“As good as OEM”*
**Compatibility-Overall**8%
*“Works with BMW”*
**Efficiency**6%
*“now the system is good as new”*
**Color**4%
*“Same color as well”*
**Material Quality**4%
*“Quality synthetic 11s”*
**Size-Overall**2%
*“Exactly fit my needs quickly”*
### **What buyers complain about **
**Value For Money**50%
*“Expensive,”*
**Ease Of Cleaning**13%
*“The original fluid was somewhat dirty after 80,000 miles so I decided to change it”*
**Compatibility-Overall**13%
*“They are not compatibleI Drained the system refilled with this product”*
### **Top return reasons **
**Compatibility-Overall**42%
**Value For Money**26%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Color**5%
**Maintenance And Repair**2%
**Size-Overall**2%
**Measurement/Reading Accuracy**1%
**Certifications**1%
**Leak-Proof**1%
## **Common questions**
- **Is ms-11655 power steering fluid profitable to sell on Amazon United States?**
- The niche generates $629K/yr across 3 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the ms-11655 power steering fluid niche?**
- 3 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ms-11655 power steering fluid?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Compatibility-Overall. The return rate is 1.9%.
- **When does demand for ms-11655 power steering fluid peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ms-11655 power steering fluid niche?**
- Listings span $20.23–$114.96; the average listing price is $53.53 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.
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