---
title: "Motorcycle — $7.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/motorcycle"
last_updated: "2026-08-10T13:18:15.455Z"
locale: en
meta:
description: "Niche score 61/100 · $7.8M/yr market · 11.5M searches/yr · $678.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $7.8M/yr market · 11.5M searches/yr · $678.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Motorcycle — $7.8M/yr Amazon US Niche (2026) - Flapen"
---
# **motorcycle**
**Launch it**
A $7.8M/yr market growing +32.0% this quarter with returns at 2.8% — clears our launch bar.
Market size 100Growth 58Conversion 1Competition 89Returns 55Price range 2Avg price 0Brand share 83Review moat 47Quality gap 81
**Market size**
**Incredible****$7.8M**
$7.8M/yr · 11.5M searches
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,811.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$7.00–$4193.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$678.05**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, motorcycle is a $7.8M/yr Amazon United States market (11.5M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May. Verdict: Launch it — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motorcycle market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$10.2M–$13.6M**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **81%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**26%**
Top 20: 62%
**Open market**
**42%**
- FRP21% - X-PRO13% - HHH8% - BELMONTE BIKES6% - COFIT6% - Razor5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.
600K400KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/automotive/motorcycle/trend)
## **Top motorcycle search terms**
- **motorcycle**3.3M/yr+20.4%0.0% conv. - **mini bike**2.1M/yr+41.0%0.1% conv. - **dirtbike**824K/yr+31.5%0.1% conv. - **moto**782K/yr+6.6%0.0% conv. - **dirt bikes**513K/yr+35.6%0.0% conv. - **kids dirt bike**427K/yr+42.9%0.1% conv. - **kids motorcycle**398K/yr+40.4%0.0% conv. - **pit bike**308K/yr+35.7%0.0% conv. - **coleman mini bike**276K/yr+38.8%0.0% conv. - **electric dirt bike for kids 8-14**245K/yr+92.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/motorcycle/search-terms)
## **Top motorcycle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$155K4%$311K6%$466K8%$622K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRP Mini Dirt Bike GMB100 Basic New 99CC Gas Powered Mini Bike 4-Stroke 3HP Off-Road for Teens/Adult Trail Up to 28 Mph Weight Support Up to 220 LBS Black**FRP**$368.81**4.3★163 rev](https://www.amazon.com/dp/B0FH4YG7KF) [2**COFIT Motorcycle Gloves for Men and Women Full Finger Touchscreen Motorbike Gloves for BMX ATV MTB Riding Road Racing Cycling Climbing Motocross - Black L**COFIT**$14.06**4.4★60,433 rev](https://www.amazon.com/dp/B074Z67CCJ) [3**X-PRO Roadster 250 6 Speed Motorcycle EFI Fuel Injection Dirt Bike Bike Street Bike Motorcycle Assembled in Crate (Red)**X-PRO**$2057.04**4.6★31 rev](https://www.amazon.com/dp/B0F9YCYZWT) [4**FRP Mini Dirt Bike GMB100 99 CC Gas Powered Mini Bike 4 Stroke 3HP Off Road Mini Bikes for Teens and Adult Trail Bike Up to 28 Mph Weight Support Up to 220 LBS (Black)**FRP**$384.18**4.4★408 rev](https://www.amazon.com/dp/B0CWL3777V) [5**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★2,521 rev](https://www.amazon.com/dp/B0BJFJ3J3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FROSTYRIDER 50cc Dirt Bike 2 Stroke Gas Mini Bike for Kids 8-14 with Front Rear Disc Brakes 10 Inch Off-Road Tires Shock Absorption Seat Height 23.6in Max Speed 40mph 2026 Upgraded Black**FROSTYRIDER**$140.53**49 rev1mo ago](https://www.amazon.com/dp/B0GTRVGL59) [**HHH Adults 125cc Motorcycle Bike Hellcat Vader Gas 4 Speed Street Bike Sports Dirtbike (Black)**HHH**$957.55**91 rev2mo ago](https://www.amazon.com/dp/B0C63NN2F2) [**50cc Kids Dirt Bike 2-Stroke Gas Powered Mini Motorcycle Up to 40MPH Off-Road Dirt Bike for Kids 8-14 with Front Rear Disc Brakes Double Shock Absorption (Black)**KTOEBYCO**$162.14**26 rev5mo ago](https://www.amazon.com/dp/B0GLX9Y3VH) [**Venom X22RR 250cc EFI Fuel-Injected 6-Speed Motorcycle Street & Highway Use Fuel Efficient Sport Bike 300cc Racing Street Design with Digital Dash Red Frame Gold Shocks**BELMONTE BIKES**$3495.15**3 rev5mo ago](https://www.amazon.com/dp/B0GHJJGPHK) [**ESKUTE Electric Dirt Bike for Teens Adults Mid-Drive Motor 3500W Peak Electric Motorcycle 48V23Ah Battery 53-Mile Range 38mph Hydraulic Nitrogen Dual Shock Absorbers Orange-black With Helmet**ESKUTE**$736.88**113 rev7mo ago](https://www.amazon.com/dp/B0G2946BYN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FROSTYRIDER 50cc Dirt Bike 2 Stroke Gas Mini Bike for Kids 8-14 with Front Rear Disc Brakes 10 Inch Off-Road Tires Shock Absorption Seat Height 23.6in Max Speed 40mph 2026 Upgraded Black**FROSTYRIDER**$140.53**3.8★**▲ 122%**](https://www.amazon.com/dp/B0GTRVGL59) [**COFIT Motorcycle Gloves for Men and Women Full Finger Touchscreen Motorbike Gloves for BMX ATV MTB Riding Road Racing Cycling Climbing Motocross - Black L**COFIT**$14.06**4.4★**▲ 107%**](https://www.amazon.com/dp/B074Z67CCJ) [**X-PRO Roadster 250 6 Speed Motorcycle EFI Fuel Injection Dirt Bike Bike Street Bike Motorcycle Assembled in Crate (Red)**X-PRO**$2057.04**4.6★**▲ 98%**](https://www.amazon.com/dp/B0F9YCYZWT) [**X-PRO Roadster 250 6 Speed Motorcycle EFI Fuel Injection Dirt Bike Bike Street Bike Motorcycle Assembled in Crate (Black)**X-PRO**$2078.59**4.6★**▲ 94%**](https://www.amazon.com/dp/B0F9Y938YS) [**AR-PRO (2-Pack) 2.5/2.75-14 Replacement Dirt Bike Inner Tubes - 60/100-14 Tire Tubes for 50cc to 160cc Dirt and Pit Bikes - Compatible with Apollo RFZ Atomik Thumpstar and More**AR-PRO**$15.95**4.3★**▲ 91%**](https://www.amazon.com/dp/B08YNKNHVL)
**~~View all trending →~~**
## **What buyers say about motorcycle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Quality of the build is fantastic”*
**Value For Money**13%
*“Worth it”*
**Size-Overall**12%
*“Fits like a glove”*
**Assembly/Installation**6%
*“Assembly is fairly easy”*
**Comfort-Overall**5%
*“Seat is comfortable too”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Durable product”*
**Grip**4%
*“Great riding gloves”*
**Fun/Entertainment Experience**3%
*“It looks awesome, feels solid, and has already provided hours of fun”*
**Warmth**2%
*“Warm”*
### **What buyers complain about **
**Size-Overall**16%
*“Too large”*
**Durability**14%
*“Not Durable”*
**Quality-Overall**10%
*“Poor Quality”*
**Value For Money**5%
*“A bit expensive”*
**Assembly/Installation**4%
*“the putting together is confusing and hard”*
**Leak-Proof**3%
*“Both tubes leaked after install”*
**Functionality-Overall**2%
*“did not function properly out of the box”*
**Battery Life**2%
*“The battery completely is broken”*
**Thickness**2%
*“It's really not that thick”*
**Comfort-Overall**2%
*“slightly uncomfortable material”*
### **Top return reasons **
**Size-Overall**69%
**Thin**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Quality-Overall**2%
**Comfort-Overall**2%
**Functionality-Overall**2%
**Value For Money**1%
**Defective Material/Parts**1%
**Warmth**1%
## **Common questions**
- **Is motorcycle profitable to sell on Amazon United States?**
- The niche generates $7.8M/yr across 73 tracked products. 14 of 20 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Launch it (61/100).
- **How competitive is the motorcycle niche?**
- 30 brands and 83 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in motorcycle?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.
- **When does demand for motorcycle peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the motorcycle niche?**
- Listings span $7.00–$4193.30; the average listing price is $678.05 (sweet spot $15–$100). The average incumbent carries 1,812 reviews — the moat a new listing must climb.
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