---
title: "Model Y Floor Mats — $521K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/model-y-floor-mats"
last_updated: "2026-08-10T11:25:43.228Z"
locale: en
meta:
description: "Niche score 54/100 · $521K/yr market. Prices mostly outside the sweet spot ($44.12–$263.18) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $521K/yr market. Prices mostly outside the sweet spot ($44.12–$263.18) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Model Y Floor Mats — $521K/yr Amazon US Niche (2026) - Flapen"
---
# **model y floor mats**
**Worth a look**
Shows a fragmented shelf (top 5 take 38% of clicks), but prices mostly outside the sweet spot ($44.12–$263.18) keeps it on the watch list.
Market size 61Growth 42Conversion 28Competition 77Returns 64Price range 26Avg price 68Brand share 66Review moat 67Quality gap 37
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Good****$121.87**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****811.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$521K**
$521K/yr · 188K searches
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$44.12–$263.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, model y floor mats is a $521K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **model y floor mats market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$609K–$731K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **95%**
- **Out of stock**
- **28.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**65%**
Top 20: 97%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**29%**
- SUPER LINER32% - 3W10% - WEIZE8% - GALVAGNITE8% - Foronetry7% - SEALIGHT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/automotive/model-y-floor-mats/trend)
## **Top model y floor mats search terms**
- **tesla model y floor mats**37K/yr+22.5%2.1% conv. - **model y floor mats**27K/yr-1.4%1.9% conv. - **tesla model y mats**20K/yr+35.2%1.7% conv. - **tesla floor mats model y**18K/yr-4.0%1.5% conv. - **tesla floor mats**12K/yr+43.9%0.6% conv. - **tesla model y floor mats 2023**10K/yr+2.1%2.8% conv. - **tesla model y all weather floor mats**11K/yr-11.1%1.8% conv. - **model y mats**7K/yr+37.3%2.4% conv. - **tesla mats**6K/yr+38.4%0.4% conv. - **tesla model y floor mats 2024**6K/yr+12.3%3.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/model-y-floor-mats/search-terms)
## **Top model y floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$31K9%$47K12%$63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPER LINER Tesla Model Y Juniper 2025 2026 Floor Mats & Cargo Liners Full Set 9 PCS Extra-Thick TPE CabinProtect for 5-Seater | All-Weather Pet & Child-Friendly Accessories(Not for Standard)**SUPER LINER**$111.89**4.6★3,295 rev](https://www.amazon.com/dp/B0C1GBKPRD) [2**SUPER LINER Tesla Model Y Juniper 2025 2026 Floor Mats & Cargo Liners Full Set 10 PCS Extra-Thick TPE CabinProtect for 5-Seater | All-Weather Pet & Child-Friendly Accessories(Not for Standard)**SUPER LINER**$99.36**4.6★3,295 rev](https://www.amazon.com/dp/B08CZ4LKV8) [3**GALVAGNITE Floor Mats for 2026 2025 Tesla Model Y Juniper (Not fit Standard) Full Coverage All Weather Floor Mat Cargo Liner Trunk Mat Frunk Backrest Mats Accessories**GALVAGNITE**$102.78**4.5★282 rev](https://www.amazon.com/dp/B0F37TBZTC) [4**SEALIGHT Tesla Model Y Floor Mats 5 Seat 2021-2024 All Weather Custom Fit Floor Liners 1st & 2nd Row Full Coverage 3D Scanning Design Non-Slip TPE Material Waterproof & Stain-Resistant**SEALIGHT**$86.96**4.3★237 rev](https://www.amazon.com/dp/B0GCZKNVSG) [5**Floor Mats for 2025 2026 Tesla Model Y Juniper 8PCS All Weather Full Set Cargo Liners Accessories 3D TPE Odorless Trunk Frunk Rear Mats & Trunk Sill Guard for 5-Seater (Not Fit 7-Seat & Standard)**Foronetry**$122.61**4.6★473 rev](https://www.amazon.com/dp/B0F42XCGQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3W Tesla New Model Y Juniper 2025 2026 Floor Mats Not for Standard**3W**$260.97**1,509 rev4mo ago](https://www.amazon.com/dp/B0GR8Q6NMG) [**Weize Floor Mats for Tesla Model Y Juniper 2025-2026 All Weather 9Pcs Cargo Liners & 4Pcs Mud Flaps No-Drill Splash Guards Interior Accessories(Not for Standard)**WEIZE**$98.74**50 rev5mo ago](https://www.amazon.com/dp/B0GKNCP396) [**Weize 2025 2026 Tesla Model Y Juniper All Weather Cargo Liner Floor Mats 9 PCS & Double Layer Center Console Organizer 4 PCS Full Coverage Tesla Interior Accessories Kit(Not for Standard)**WEIZE**$114.35**61 rev5mo ago](https://www.amazon.com/dp/B0GKGDY4Y2) [**GALVAGNITE Floor Mats for 2026 2025 Tesla Model Y Juniper Standard Full Coverage All Weather Floor Mat Cargo Liner Trunk Mat Frunk Backrest Mats Accessories (Standard Models Only)**GALVAGNITE**$125.96**282 rev5mo ago](https://www.amazon.com/dp/B0GHVKGSR8) [**SEALIGHT Tesla Model Y Floor Mats 5 Seat 2021-2024 All Weather Custom Fit Floor Liners 1st & 2nd Row Full Coverage 3D Scanning Design Non-Slip TPE Material Waterproof & Stain-Resistant**SEALIGHT**$86.96**237 rev6mo ago](https://www.amazon.com/dp/B0GCZKNVSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3W Tesla New Model Y Juniper 2025 2026 Floor Mats Not for Standard**3W**$260.97**4.7★**▲ 173%**](https://www.amazon.com/dp/B0GR8Q6NMG) [**Weize Floor Mats for Tesla Model Y Juniper 2025-2026 All Weather 9Pcs Cargo Liners & 4Pcs Mud Flaps No-Drill Splash Guards Interior Accessories(Not for Standard)**WEIZE**$98.74**4.3★**▲ 115%**](https://www.amazon.com/dp/B0GKNCP396) [**Abvesi All Weather Floor Mats Custom Fit Tesla Model Y 2021-2024 5-Seater TPE Waterproof Odorless Car Mats Set with Rear Seat Back Protector Interior Accessories (7PCS)**Abvesi**$92.73**4.6★**▲ 112%**](https://www.amazon.com/dp/B0GD1GMKLD) [**FemboMAX Floor Mats for Tesla Model Y 2024 2023 2022 2021 TPE All Weather Protection Floor Mats Set (6 Pieces) Custom Fit Cargo Liner Cargo Trunk Accessories Heavy Duty Accessories Black**FemboMAX**$65.13**5.0★**▲ 106%**](https://www.amazon.com/dp/B0F1Y7LR43) [**GALVAGNITE Floor Mats for 2026 2025 Tesla Model Y Juniper Standard Full Coverage All Weather Floor Mat Cargo Liner Trunk Mat Frunk Backrest Mats Accessories (Standard Models Only)**GALVAGNITE**$125.96**4.5★**▲ 106%**](https://www.amazon.com/dp/B0GHVKGSR8)
**~~View all trending →~~**
## **What buyers say about model y floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**44%
*“Perfect match”*
**Quality-Overall**17%
*“Good quality floor mats”*
**Value For Money**11%
*“Excellent Value”*
**Assembly/Installation**4%
*“ready to install”*
**Ease Of Cleaning**3%
*“The look is clean”*
**Durability**2%
*“and durable”*
**Material Quality**2%
*“The material is sturdy”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Strength**1%
*“The pieces all appear to be sturdy”*
**Drop/Impact Protection**1%
*“It feels like the car floor is well protected”*
### **What buyers complain about **
**Size-Overall**30%
*“Do not fit”*
**Quality-Overall**8%
*“The products are not the same quality as the originals”*
**Compatibility-Overall**6%
*“doesnt even fit properly in my model y juniper”*
**Material Quality**4%
*“Slippery Material”*
**Thickness**3%
*“Thinner than I thought”*
**Value For Money**3%
*“Insane value for the price”*
**Smell**3%
*“The smell is absolutely unbearable and intolerable”*
**Strength**2%
*“other than that i think its flimsy”*
**Adhesion/Stickiness**2%
*“ADHESIVES ARE HORRIBLE”*
**Instructions/User Manual/Troubleshooting**2%
*“Eventhough the instructions is bit confusing”*
### **Top return reasons **
**Size-Overall**38%
**Compatibility-Overall**11%
**Value For Money**10%
**Quality-Overall**8%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Thin**2%
**Assembly/Installation**2%
**Product Condition**2%
## **Common questions**
- **Is model y floor mats profitable to sell on Amazon United States?**
- The niche generates $521K/yr across 40 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the model y floor mats niche?**
- 25 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in model y floor mats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 2.5%.
- **When does demand for model y floor mats peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the model y floor mats niche?**
- Listings span $44.12–$263.18; the average listing price is $121.87 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
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